Running Head: DEMONSTRATIVE COMMUNICATION
Demonstrative Communication
Robyn L. Marell
BCOM/275 Business Communications and Critical Thinking
December 12, 2012
Mr. Austin Matthews
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Demonstrative
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Demonstrative Communication
Communication is the process used to express emotions, achieve mutual understanding,
to pass and obtain information and develop relationships. It is the sharing of thoughts, beliefs,
opinions and feelings which we want understood by those we are communicating with.
Communication is getting messages across effectively through spoken words, body language,
written words and visuals. To share ideas, give opinions, or be defined as an individual, one
must have effective verbal and nonverbal communication skills. These skills are not only
important for the sender but also for the receiver.
Communication is a learned behavior. Good communication cannot exist without honest
listening skills. Poor communication can cause conflict and misunderstandings. In order to
successfully communicate with others one must first learn to communicate with one’s self.
It can also involve the use of verbal and nonverbal techniques. The two types of verbal
communication are informal and formal. Formal communication is used in the office and at
social interactions. Informal communication is the type we use with families and friends.
Verbal communication can also be either oral or written.
In an oral communication the spoken words are usually the first and simplest way but are
not always time-saving and the listener may not retain all of the information, which can lead to a
misunderstanding. Written communication is invaluable, reflects the importance, and is suitable
for lengthy messages. Although it is usually accurate and dependable, it can be time-consuming
and uneconomical.
Non-verbal communication does not use words. It is done by signs and symbols, which
can be visual or audio. Messages done visually can be interesting and leaves the greatest impact.
Sound allows the message to be conveyed quickly and is useful regarding time management.
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Body language is a nonverbal form of communication. The use of body language can help or
hinder but sometimes shows that expressions speak louder than words. Crossing ones arms
could be viewed negatively when imparting a message. The maintaining of direct eye contact
will likely instill trust and confidence.
Communication is an interpretive process. For example, if a person walks up to another
with а warm smile and direct eye contact, reaches out, gives the other person а firm handshake
and in а happy tone of voice says, “I do not like you.” The other person will most likely smile
back and agree. Words are only seven percent of the message whereas 93% is nonverbal. If the
two conflict, the brain will register the preponderance of the message, which is the nonverbal. In
order for а message to be received effectively, the verbal component must coincide with the
nonverbal or demonstrative communication (Segal, 2008).
For effective communication to occur, the sender must formulate the message, channel
and deliver it to the receiver, who then must perceive and understand it, and respond back to the
receiver with feedback. Effective communication is aimed at informing others and must be
complete and clear.
There are many obstacles that block communication. Overcome these barriers by
understanding first and then communicating. Don’t be afraid to ask questions. This will provide
feedback and enable the understanding.
The importance of objective listening will allow the receiving of the correct information,
help to understand effectively, and enhance the clarity. To do this, avoid distractions, be a
participant and paraphrase what you heard the sender say. An example of this would be looking
at the sender with encouragement and answer with words like I see or I understand. Leaders
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observe and respond to nonverbal cues from the audience that allows them to listen and
improvise as they interpret the audience’s needs and interests Forman (2007).
For example, if a person walks up to another with а warm smile and direct eye contact,
reaches out, gives the other person а firm handshake and in а happy tone of voice says, “I do not
like you.” The other person will most likely smile back and agree. Words are only seven
percent of the message whereas 93% is nonverbal. If the two conflict, the brain will register the
preponderance of the message, which is the nonverbal. In order for а message to be received
effectively, the verbal component must coincide with the nonverbal or demonstrative
communication (Segal, 2008).
The key element in the communication process is the understanding of the message.
Effective communication will allow achievement to be more attainable. Communication
involves active listening, speaking and observing.
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References
Segal, J., and Jaffe, J. (2008). The Language of Emotional Intelligence. Chicago, IL: McGrawHill.
Forman, J. (2007, September). Leaders as Storytellers: Finding Waldo. Business Communication
Quarterly, 70(Issue 3), 369-374.