Company Profile Romani Components
INTRODUCTION
Linear motion components of Romani’s distribution originated from Paolo Agosteo’s idea in
December 1997. The initial distribution activity started in Angelo Romani’s S.p.A. and later
developed into the purposely founded Romani Components S.r.l., deriving from an Angelo
Romani’s company branch. The company formed in the beginning of January 2001.
Through partnerships with various local manufacturers, the Company specialized in the
exclusive marketing of the linear motion components in the Italian industry, complementing
Angelo Romani’s products.
Among one of the first and major partners to Romani Components is the Korean SBC
company, which specialized in linear ball rails supply as well as other various products. It’s
also responsible for producing around 70% of the sales revenues.
Furthermore Romani Components has been collaborating for several years with Winner
Technology, a linear ball rails and bearing screws supply manufacturer in Korea.
Korea has been the hub for developing new partnerships in different countries, with
Taiwan being the major one. Indeed Romani company has clinched a strong alliance with
Gten, the emerging rolled ball screws manufacturer company in Taiwan.
Romani Components relies on several important alliances in Europe. These alliances
include the Spanish Korta, which specializes in ground ball screws, the Czech Hestego,
which specializes in bellows and telescopic protections and the German Hyprostatik for
hydrostatic guideways, spindles, rotary tables and screws.
Romani Components ventures forward and a new alliance with the American Pacific
Bearing company is forthcoming.
Pacific Bearing is a rapidly-expanding company in the worldwide market, because it is a
manufacturer of linear and sliding ball rails supply, which complements all of the Romani
Components products.
PARTNERSHIPS
The subsidiary company GmbH, settled in Gerolzhofen (Wurzuburg, Germany), deals with
the distribution of Romani Components products in all of the German speaking countries.
In Germany, the company has been already operating since the late 90s and was owned
by Alfred Berger, the current Romani GmbH partner.
The new company has not only achieved its original goals, it has also increased sales,
which allowed them to reach the sales revenues of the Italian Romani Components.
In Europe, Romani has developed a trading and technical rapport with high-standard
partners, such as with Rollco in Helsingborg, Sweden, which has recently started up a
trading branch in Taipei. Rollco presents the same product range in the Scandinavian
territory that Romani Components and Romani GmbH deal with in the Italian and German
territory respectively.
Therefore, European trading is spreading and expanding vertically throughout the
countries and will enable international customers to be granted high-level assistance.
STOCK
Romani Components can guarantee stocking availability in the three European
warehouses (Milan, Wurzburg and Helsingborg). The company can also stock products for
Eastern Italian based customers, Balcans and Eastern European countries, because of the
Angelo Romani firm located in San Vito al Tagliamento, Pordenone.
MARKET
Currently the major Romani Components customers produce machine tools, sheet metal
working and automation systems. The company is heading towards market diversification
and it is focusing on dealing with new business trade with industrial machinery and plant
manufacturers of different genres.
SALES DISTRIBUTION
The business relationship with local distributors and agents from different Italian areas
allows a widespread penetration into the linear motion components market. Distributors
and sales agents are always up – to - date on new products, thanks to seminars purposely
organized in Romani Components, as well as in the other related companies.
The greatest strength of Romani Components is the unrelenting presence of the four sales
executives who manage their four respective business areas, for which they are
responsible. They have acquired several years of experience in the linear motion
components field, regularly attend seminars about specific products and visit European
trade-fairs.
STRATEGIES
Romani Components strategy includes the choice of a complete range of linear motion
components as well as dedicated customer care. The company main objective is to
provide excellent service to its customers. The company offers maximum flexibility and
strategic solutions for all requests and stands as the main point of contact for any issue
concerning the linear motion components.
For this reason Romani Components designed a Quick Center which can guarantee
efficient and quick delivery, even in a few hours, while reinforcing the outside technicaltrading structure to guarantee the local assistance.
SERVICE
Romani Components has thousands of products available in the warehouse to solve any
problems as they arise.
The Swedish company Solid Components is a major partner of Romani Components.
Together they developed an operating software to process and shape the final result of the
product.
Besides the usual CAD informatics system, the software allows the customer to draw, in a
simple and very intuitive way, its own component, its tri-dimensional visualization, its
mechanical assembly and eventually allowing him to request an offer and process any
possible order.
The procedure is extremely user friendly. The access to the Romani Components website
allows anybody to use the software without having to sign-up.
FUTURE
Motus Tech is a company that deals with the manufacturing of complex industrial
automation systems. It has signed an agreement with Romani Components and has been
its main representative in the Italian territory since early 2008.
This partnership allows Romani Components to penetrate the most complex markets and
to offer immediate solutions for OEM customer’s requests as well as to wholesale
consumers.
Besides Romani Components is at the moment widening his product range in order to
promote much more a cross-sectional sale on the industrial market which is requiring a
high competence in the linear motion field.
EVENTS
Romani Components is regularly present in every major national and international trade
fair representing its sector. Its presence is either direct or indirect through public
relationships, activities and partnerships. All of this makes Romani Components flexible,
dynamic and always ready to stay current company with its business responsibilities.
Romani Components is a company which looks ahead to the market and is ready to
renew itself in order to follow the trend.
Main site:
Via De Gasperi, 146
20017 – Rho – Milano
Board Management:
Paolo Agosteo, Managing Director
Represented Companies and Distributed Products:
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SBC Linear (Korea)
GTEN (Taiwan)
KORTA (Spain)
CPC (Taiwan)
WINNER Technology (Korea)
WON (Korea)
MOTUS TECH (Italy)
MEDAN GMBH (Germany)
PACIFIC BEARING (USA)
HYPROSTATIK (Germany)
DETA (Taiwan)
PMI (Taiwan)
There are 10 product ranges and they include a great amount of distributed products
which supply all of the requests for the linear motion components.
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Linear ball rails
Ball screws
Ball screws support units
Lock nuts
Rolling and sliding guideways
Ball bushing and shafts
Hydrostatik guides, screws and elements
Linear tables and modules
Bellows and telescopic covers
Aluminium profiles
Precision racks and pinions
Automatic lubrication units
Automatic tool changers
High speed spindles