L. Baird
Business Architect &
Event Strategist
Business Architect & Events Strategist
Work nationally (USA) as consultant and currently in Atlanta and Virginia
lmb239@gmail.com
706-594-0970
Work History: (May 1995-present)
Owned and operated a woman owned C Corporation and LLC, DMI Productions since 1995.
L. Baird understands the pressure and commitment required to traverse volatile domestic and
international markets in myriad verticals.
 Cultured a reputation in three verticals strategically positioning Multinational
Corporations, Private Clients and companies maintaining utmost in client confidentiality.
 Produced Strategic Meetings, Corporate Events, Extreme Sports Challenges, and Special
events including Social Galas and International Weddings in 3 continents in13 languages.
 Specialize in Logistics and Destination Meetings and Events including foreign dignitary
and private individuals
Due to high level of clientele and liability of guests developed expertise in following:
 Consultant: In-Plain-Sight, Black Projects, High Level Security, Strategic and Tactical
Logistics, Off Radar Anonymity and Confidentiality Planning/Protocol
STRENGTHS:
Strategy, Logistics, Event Management
Business positioning
Hotel/Travel Consultant/ (10 years as preferred/selective vendor corporately for Wyndham
Hotels & Resorts and InterContinental Hotels Group Internationally)
DMC: Destination Management Company
Brand Engagements
Product Launch
Building Brand Collateral and Identity
Certified Multi-Cultural Behaviorist and Guest Lecturer
Team Building
Sports Event Management
Presentation, multi media platforms
Creative Director, Designer
Main Street: DDA
Live Events
Vender/Supplier Relations, Infrastructure, and Facility Management Consultation
DMI operated in Three Verticals.
I. CONSULTING (Protocol, Security) and Brand MANAGEMENT
II. EVENT DESIGN and PRODUCTION
III. EXTREME SPORTS/MEETINGS
l. CONSULTING (Protocol, Security) and BRAND MANAGEMENT Experience
STRATEGIC EVENT PLANNING, DEVELOPMENT
HOTEL/HOSPITALITY Initiatives
SECURITY CONSULTANT (Structural Design and Application)
INTERNAL CONSULTING
PROTOCOL MANAGEMENT
CONVENTION MEETING CONTENT DEVELOPMENT & SCRIPTING
IACC (International Association Conference Centers), Wyndham Hotels & Resorts International,
Thayer Properties, Hunter Reality, InterContinental Hotels Group
PRESENTATION IDENTITY and COLLATERAL
LICENSING EVENTS
OPENING CEREMONIES & VENUE ROLL OUT
PRODUCT LAUNCH
EVENT LOGISTICS and TACTICAL
MENTOR/PROTÉGÉ EVENTS
INTERACTIVE ENTERTAINMENT
KEYNOTE SPEAKERS
CELEBRITY ENDORSEMENTS
TOTAL PERSON ASSESSMENTS: DISC/values behavior profiling, benchmarking
ll. DESIGN and PRODUCTION Experience
Guest Speaker in “How to Design the Experience”, “Passionate Productivity”, “Knowing the Right
Behavior for the Right Environment” ,“Savvy Sales…Sell the benefit…not the product“, Creating
Distinction”.
Created Customized Distinctive theme/brand environments from concept to realization
Each event was produced and designed first for safety and is Pro Active in; Security and Crisis
Situations, Crowd Control, Equipment Installation, Land and Venue Logistics, permits, planning
and zoning, CAD drawings.
Fluent in the following;
DMC
Destination Management Company:
Site inspection
Choice recommendations
Hotel Contract Negotiation
F&B (food and beverage)
Hotel Transfers
VIP Travel accommodations
Meeting Budget
BRAND THEME DÉCOR/PROPS
Interior and structural design
Drapery and Fabric environments (social and corporate)
Lighting, Audio Visual, Hard Sets, Graphic Development, video, DVD, Live Streaming
Internal/External Logistics
Site Management & Blueprint (indoor, outdoor, conventional, and rural)
Possess in depth corporate business knowledge/protocol/client development & retention
Sales Training
Hardest and Stage Production
LIVE Performances/Events
Rigging/Flying
Scenic Artistry
Specialized Theme Décor (theme Vehicle)
Developing High Performance Team Building with optional Behavior Profiling
Problem Solving, Conflict Management
High Energy TEAM BONDING
Convention Meeting Development
Scripting
Audio Visual, General Session
Entertainment Management/contracts/riders/logistics
Sound & Lighting
Social Galas
Concert Staging
MEDIA PRODUCTION:
Staging, rigging, IMAG, Holographic Imaging
TEAM BUILDING (24 programs)
Team Building vehicles: Dog sleds, rafts, Golf cars, ATV’s etc.
Each customized to audience, size, scope, and budget
Example Events: (inside, outside, water or land)
RECIPE for SUCCESS
TEAM QUEST
ENERGY in MOTION
MISSION POSSIBLE
ULTIMATE ROAD RACE
TREASURE SEEKERS
MENTAL GOLF
OFF ROAD VEHICLE CHALLENGE
STRATEGY
EQUESTRIAN
CLIENT/CUSTOMER PANELS
TOTAL PERSON ASSESSMENTS: DISC/values behavior profiling, benchmarking
Program Methodology
Lecturette
Experiential Team Exercises
SOCIAL MEDIA MARKETING
Designed myriad weddings and theme receptions for Wyndham Hotels & Resorts International
(10 years)
Marriott and Ritz Properties, InterContinental Hotels
Also developed a MARRIOTT 5 campaign developing wedding packages with seamless integration
into social market and social network
Have produced and sponsored several major USA BRIDAL SHOWS in Atlanta and Birmingham.
Also, bring DRAPERY designs to social market.
lll. EXTREME SPORTS MEETINGS: Corporate Extreme Environments/Sporting
Events
Took a client’s initiatives and created the right extreme environment to host a meeting, event, or
product launch. We used the word extreme based on nature of high-end clients and destinations.
Event Logistics:
 Secure aircraft, Cessna 300 and 500 Executive Jets, Helicopters
 Secure FAA Permits and all personal air crafts
 Destination Management
 Off site Food & Beverage
 Stadium, Bleachers, Barriers, Crowd Control
 Secure Water Craft, Yachts, Rescue & Dive Personnel, Scuba and Smoke Divers, EMT,
Security Clearance, Border Patrol Boats
 Arrange flights either private or commercial travel, hotel and vendor contracts
SPORTING EVENTS
 Scuba Diving
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Heliskiing
Snow and water skiing
Equestrian & Polo
NASCAR
Powerboat Racing
Sailing Regattas & Charting
White Water Rafting
GOLF (Celebrity Fore some, scrambles, Golf Pros, Driving Ranges & mini golf)
Softball & Baseball
ATV & Rhino
Snow Mobiles, Snow Tubing, Snowboards
BASSMASTERS, private fishing charters deep sea and fresh water
RODEO & Livestock management, bleaches, sanctioned by the National Cowboys
Association
LAND ROVER OFF ROAD
High Rigging and Mountain Climbing
Stunt and trick vehicle
WORK HISTORY
OCT. 2007-SEPT 2009
TransContinental Australia (TCA) Responsibilities
MARKETING (Developed & Deliver Brand Identity, Collateral, Position Inaugural & Web
Launch in tandem with (ARTY Prod., DIGICON)
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Developed TCA Unique Competitive Advantage and point of difference in Web, Print,
Media
Strengthening Core Brands and Co Branding Opportunity
Created target markets “world” with bridge of communication and key relationships w
gatekeepers
Identified and segmented target market into definable & manageable groups w
check/balance systems to monitor needs met tracking progress
Determined current and desired marketing position relative to competitors
Determined current and future competitive advantage and articulated to target markets
Developed A/B return and repositioning revenue opportunity
Developed competitor analysis model (buyer behavior over 12 month period)
Developed C LEVEL buyer model
Monitored and reviewed results in order to fine tune and optimize package to advise on
growth/expansion
Redefined Customer Care developing unique DATEBASE to keep personal touch/special
needs
Developed RED BOX marketing
BUSINESS ARCHITECTURE
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Secure overall cost expenditure (working budget)
Fulfill CASA, Cessna, Omega, Townsville requirements
International Tax Liability and established active accounting relationship
Built company infrastructure and hired staff (work environment assessments)
Positioned Lounge, Office physical structure
Developed Front and \back office strategy, Marketing
Developed and implemented overall company structure and Brand Image
Consulted on HR Policy and advised hiring positions
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Created employee driven brand support and congruency; oversaw corporate and
community communications in media and web base designs
Distribution Channels, Yield Management
Methodology
December 2009 to present
Developed www.classypickers.com Dec. 2009
A 4 tier Design Firm offering total lifestyle solutions incorporating affordable signature design
solutions for the HOME, GARDEN, (Alternative home) and responsible product line using
recycled and reclaimed goods and materials.
INTERIOR DESIGNS
WATERFALL/LANDSCAPE DESIGNS and STONE-SCAPING
OUT-DOOR LIVING FIREPLACES/KITCHENS
CONTAINER SHIPPING HOME CONVERSIONS
RENTAL PROPERTY/SALE HOME STAGING
FREE AGENT CONSULTANT
Licensed Private Investigator (DCJS) State of Virginia June 2011
A few of the clients L. Baird served for 15 years
 YAMAHA Motor Manufacturing North America
 BASS HOTELS
 MARRIOTT Properties
 STARWOOD PROPERTIES
 RITZ
 NOBLE MANAGEMENT
 The Center of Disease Control (CDC)
 THAYER PROPERTIES
 CATERPILLAR
 TYCO
 GLAXOSMITHKLINE
 MALLINCKRODT
 DSM FOODS
 VERIZON
 BLUE CROSS BLUE SHIELD
 VERIZON WIRELESS
 CALLAWAY GARDENS
 SPRINT
 NACOM CORPORATION
 PLAYTEX
 GENERAL ELECTRIC
 PHILIP MORRIS USA
 WACHOVIA
 PHILIP MORRIS INTERNATIONAL
 FIRST UNION
 AVL SCIENTIFIC
 UNUM PROVIDENT
 KLEENTEX
 VASCULAR SOLUTIONS
 MILLIKEN INTERNATIONAL
 WEATHERSHIELD
 MILLIKEN USA (10 PLANTS)
 COX ENTERPRISES
 UNITY PLANT
 KRAFT FOODS
 DESIGN CENTER
 MILLER LIGHT
 THE DESIGN WORKS
 LOCKHEED MARTIN
 GNB TECHNOLOGIES
 MICHELIN NORTH AMERICA
 PEZOLD MANGEMENT
 NABISCO
 MCDONALDS
 KEEBLER
 BURGER KING
 MURRAY BISCUITS
 US FILTER WHEELABRATOR INT.
 WHIRLPOOL
 GUARDIAN INDUSTRIES INT.
 DELOITTE & TOUCHE
 COMPETITIVE EDGE
 HILTON HOTELS
 NASCAR INC.
 INTERFACE
 MCKINSEY & COMPANY
 US FILTER
 AARONS RENTS
 WAL-MART
 COCA-COLA
 KODAK
 PEPSI
 SYSCO FOODS
 CADBURY BEVERAGES
 VISHAY
 DR. PEPPER
 PERFORMANCE PROPERTIES
 ARMSTRONG
 MARRIOTT
 GENERAL MOTORS
 CIMRO
 HEATCRAFT
 KASON
 RYERSON TULL JM Tull Metals
 LAGRANGE COLLEGE
 WYNDHAM HOTEL & RESORTS
INTERNATIONAL
 KENNESAW UNIVERSITY
 COLUMBUS UNIVERSITY
 LANIER HEALTHCARE
 LANIER WORLDWIDE
 ITC DELTACOM
 DELTA
 GALE INDUSTRIES
 EASTERN
 WESTIN HOTELS
 SIX FLAGS OVER GA.
 KMART
 SIMMONS
 SIEMENS
 AT KEARNEY
 ENESCO
 COOPER LIGHTING
 PHILIPS ELECTRONICS
 SELIG INDUSTRIES
 RANDSTADT
 YOKOGAWA
 HANCOR
 IAPP
 INTERNATIONAL ASSOCIATION of
CONFERENCE CENTERS (IACC)
 GILLETTE
 EAST COAST ENTERTAINMENT
 SOUTHERN NURSERIES
 GEORGIA PACIFIC
 MCCALLER RAYMER
 BRASFIELD & GORRIE
 KNAUF
 THE SOUTHERN COMPANIES
 SHAW INDUSTRIES
 WELLBORN CABINETS
 ASI
 HUNTER REALTY
 GA HFMA
 FORSCOM FORT MCPHERSON
 FLOURNOY DEVELOPMENT COMPANY
 AON AFFINITY
 MINGLEDORFF’S
 National Christian Foundation
 APRIMO
 TURNER BROADCASTING (TBN)
 INTERNATIONAL TRUCKING
 FIRST UNION
 ABF FREIGHT
 GAMETIME
 BUFFALO ROCK
 PEPPER’S CREATIONS
 SUNTRUST
 EAGLESON INSTITUTE
 INTERCONTINENTAL HOTELS GROUP
 CENDANT
 JOHNSON & JOHNSON
 VISTAKON
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