Questions: The Walt Disney Company: The Entertainment King
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Why has Disney been such a success for so long?
What does Disney mean to you?
Why is Disney in the hotel business?
What is good about having animated cartoon characters at the
center of the company?
5. How did Michael Eisner rejuvenate Disney when arrived in 1984?
6. How do you evaluate the current corporate strategy?
7. Why does Disney own a cruise line?
8. What are the pros and cons of buying Cap-ABC?
9. Does Disney have a core competency in today’s environment?
10. Why did the good times end for Eisner?
11. How does a Corporation, as opposed to a unit of a corporation, add
value?