Search Engine Marketing Strategist
Job Description
Search Engine Marketing Strategist (Planner) leads the efforts to increase site visibility,
click through rates, and conversion rates for premiere clients.
Key Responsibilities:
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Engage in all facets of clients’ search engine marketing (SEM) campaigns, including
initial planning, implementation, monitoring, optimization, analysis and reporting
Integrate SEM campaigns, including both Paid Search (Pay-Per-Click) and Search
Engine Optimization (SEO), into clients’ media campaigns
Manage bid management tools to effectively achieve the highest ROAS (ROI) across
the major search engines (Google, Yahoo, MSN, etc.) as well as contextual marketing
when appropriate.
Develop campaign copy/creative, text-based titles and descriptions; establish
keyword creations and mapping to campaign goals
Utilize optimization techniques to improve site structure, page construction, content,
keyword lists and SEO copywriting Research, identify and establish partnerships with
respected websites for link-building
Must be able to minimize CPC by increasing your quality index.
Document site optimization and make recommendations to improve visibility, CTR,
and increase conversions.
Generate results reports.
Generate ranking reports and conduct site audits
Analyze data to develop actionable insights that can be measured and reported
Develop performance metrics to provide recommendations and continually revise
campaign strategy
Ensure that SEM campaigns satisfy clients’ goals
Partner with technical staff and media team when necessary.
Report project status to upper management
Accurately estimate timing and project scope.
Timely delivery of projects is essential.
Monitor emerging industry trends and stay up-to-date of search algorithms, indexing
and data modeling
Requirements:
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BA or MA preferred.
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At least 2-5 years of related experience with search engine marketing & optimization.
Strong knowledge of search engine algorithms and ranking strategies
Proficient with SEO reporting, analytical tools, HTML and JavaScript
Experience managing PPC, CPA, and CPC campaigns.
Knowledge of Adwords, Adsense, Panama, etc.
Excellent communication skills (verbal & written).
Top-notch project management and presentation skills are required.