28
29
30
31
24
25
26
27
17
18
19
20
21
22
23
32
33
34
35
36
37
38
39
40
13
14
15
16
8
9
10
11
12
Rank
1
2
3
6
7
4
5
Local Television Market Universe Estimates
Estimates as of January 1, 2016 and used throughout the 2015-2016 television season
Estimates are effective September 26, 2015
Designated Market Area (DMA)
New York
Los Angeles
Chicago
Philadelphia
Dallas-Ft. Worth
San Francisco-Oak-San Jose
Washington, DC (Hagrstwn)
Boston (Manchester)
Atlanta
Houston
Tampa-St. Pete (Sarasota)
Phoenix (Prescott)
Detroit
Seattle-Tacoma
Minneapolis-St. Paul
Miami-Ft. Lauderdale
Denver
Cleveland-Akron (Canton)
Orlando-Daytona Bch-Melbrn
Sacramnto-Stkton-Modesto
St. Louis
Charlotte
Pittsburgh
Portland, OR
Raleigh-Durham (Fayetvlle)
Baltimore
Indianapolis
San Diego
Nashville
Hartford & New Haven
Columbus, OH
San Antonio
Kansas City
Salt Lake City
Milwaukee
Cincinnati
Greenvll-Spart-Ashevll-And
West Palm Beach-Ft. Pierce
Austin
Las Vegas
1,576,090
1,493,160
1,489,710
1,349,990
1,217,370
1,168,610
1,154,550
1,136,320
1,131,460
1,099,890
1,073,090
1,055,030
990,150
945,250
907,530
TV Homes % of US Total HHs TV Penetration %
7,368,320 6.503
7,918,700 93.0
5,489,810
3,475,220
4.845
3.067
5,951,300
3,612,900
92.2
96.2
2,917,920
2,646,370
2,484,690
2,443,640
2.575
2.335
2.193
2.156
3,074,500
2,786,200
2,778,200
2,580,800
94.9
95.0
89.4
94.7
2,411,250
2,385,730
2,373,700
1,859,820
1,848,850
1,828,230
1,766,070
1,723,210
1,660,020
2.128
2.105
2.095
1.641
1.632
1.613
1.559
1.521
1.465
2,575,000
2,520,200
2,450,300
1,920,200
2,008,100
1,919,100
2,049,500
1,854,700
1,716,700
93.6
94.7
96.9
96.9
92.1
95.3
86.2
92.9
96.7
907,320
899,020
884,900
882,210
868,900
833,910
791,090
745,640
736,700
1.391
1.318
1.315
1.191
1.074
1.031
1.019
1.003
0.999
0.971
0.947
0.931
0.874
0.834
0.801
0.801
0.793
0.781
0.779
0.767
0.736
0.698
0.658
0.650
1,760,300
1,568,400
1,590,700
1,485,600
1,282,900
1,223,200
1,210,100
1,292,900
1,221,800
1,152,000
1,169,500
1,160,800
1,099,200
1,034,100
986,900
974,000
986,300
1,027,500
931,500
925,800
910,400
842,800
824,700
791,500
89.5
95.2
93.7
90.9
94.9
95.5
95.4
87.9
92.6
95.5
91.8
90.9
90.1
91.4
92.0
93.2
91.2
86.1
94.7
93.9
91.6
93.9
90.4
93.1
1 of 6

68
69
70
71
64
65
66
67
57
58
59
60
61
62
63
72
73
74
75
76
77
78
79
80
53
54
55
56
48
49
50
51
52
Rank
41
42
43
44
45
46
47
Local Television Market Universe Estimates
Estimates as of January 1, 2016 and used throughout the 2015-2016 television season
Estimates are effective September 26, 2015
Designated Market Area (DMA)
Grand Rapids-Kalmzoo-B.Crk
Norfolk-Portsmth-Newpt Nws
Oklahoma City
Harrisburg-Lncstr-Leb-York
Birmingham (Ann and Tusc)
Greensboro-H.Point-W.Salem
Jacksonville
Albuquerque-Santa Fe
Louisville
Memphis
New Orleans
Providence-New Bedford
Buffalo
Fresno-Visalia
Wilkes Barre-Scranton-Hztn
Richmond-Petersburg
Little Rock-Pine Bluff
Mobile-Pensacola (Ft Walt)
Albany-Schenectady-Troy
Tulsa
Ft. Myers-Naples
Knoxville
Lexington
Dayton
Wichita-Hutchinson Plus
Honolulu
Charleston-Huntington
Green Bay-Appleton
Roanoke-Lynchburg
Tucson (Sierra Vista)
Flint-Saginaw-Bay City
Des Moines-Ames
Spokane
Omaha
Springfield, MO
Rochester, NY
Toledo
Columbia, SC
Huntsville-Decatur (Flor)
Portland-Auburn
547,650
528,440
522,590
519,190
505,430
503,410
472,550
462,200
439,330
437,120
434,540
433,970
433,860
428,090
427,840
TV Homes % of US Total HHs TV Penetration %
717,990 0.634
780,100 92.0
706,270
701,070
0.623
0.619
744,500
751,100
94.9
93.3
693,370
686,080
679,970
665,330
0.612
0.605
0.600
0.587
783,000
750,000
720,900
719,100
88.6
91.5
94.3
92.5
662,570
653,710
636,140
633,140
603,420
585,350
564,840
552,230
549,730
0.585
0.577
0.561
0.559
0.533
0.517
0.498
0.487
0.485
748,300
700,600
682,400
685,700
635,500
647,800
612,700
603,400
589,500
88.5
93.3
93.2
92.3
95.0
90.4
92.2
91.5
93.3
426,240
414,520
409,160
404,370
402,220
397,620
396,170
383,940
380,590
0.483
0.466
0.461
0.458
0.446
0.444
0.417
0.408
0.388
0.386
0.383
0.383
0.383
0.378
0.378
0.376
0.366
0.361
0.357
0.355
0.351
0.350
0.339
0.336
590,800
568,700
574,700
555,300
547,900
552,400
514,700
489,000
478,100
483,400
469,500
466,600
475,100
466,500
460,000
461,100
462,300
442,000
441,500
438,000
427,800
425,700
411,800
422,200
92.7
92.9
90.9
93.5
92.2
91.1
91.8
94.5
91.9
90.4
92.6
93.0
91.3
91.8
93.0
92.4
89.7
92.6
91.6
91.8
92.9
93.1
93.2
90.1
2 of 6

104
105
106
107
108
109
110
111
97
98
99
100
101
102
103
112
113
114
115
116
117
118
119
120
93
94
95
96
88
89
90
91
92
Rank
81
82
83
84
85
86
87
Local Television Market Universe Estimates
Estimates as of January 1, 2016 and used throughout the 2015-2016 television season
Estimates are effective September 26, 2015
Designated Market Area (DMA)
Madison
Paducah-Cape Girard-Harsbg
Shreveport
Syracuse
Champaign&Sprngfld-Decatur
Harlingen-Wslco-Brnsvl-McA
Waco-Temple-Bryan
Chattanooga
Colorado Springs-Pueblo
Cedar Rapids-Wtrlo-IWC&Dub
Savannah
El Paso (Las Cruces)
Baton Rouge
Charleston, SC
Jackson, MS
South Bend-Elkhart
Tri-Cities, TN-VA
Burlington-Plattsburgh
Greenville-N.Bern-Washngtn
Ft. Smith-Fay-Sprngdl-Rgrs
Davenport-R.Island-Moline
Myrtle Beach-Florence
Evansville
Johnstown-Altoona-St Colge
Lincoln & Hastings-Krny
Reno
Boise
Tallahassee-Thomasville
Tyler-Longview(Lfkn&Ncgd)
Sioux Falls(Mitchell)
Ft. Wayne
Augusta-Aiken
Lansing
Youngstown
Fargo-Valley City
Springfield-Holyoke
Peoria-Bloomington
Traverse City-Cadillac
Eugene
Macon
305,520
304,200
300,800
296,160
293,220
286,640
276,130
276,080
271,800
266,530
265,580
265,160
263,020
260,500
259,170
TV Homes % of US Total HHs TV Penetration %
374,980 0.331
410,000 91.5
370,560
368,410
0.327
0.325
401,300
398,500
92.3
92.4
367,340
365,550
363,410
351,120
0.324
0.323
0.321
0.310
403,000
396,900
390,500
379,600
91.2
92.1
93.1
92.5
346,400
346,120
336,040
335,550
332,920
326,820
324,480
319,570
310,170
0.306
0.305
0.297
0.296
0.294
0.288
0.286
0.282
0.274
376,200
376,300
366,800
361,100
358,200
350,800
349,800
343,500
341,400
92.1
92.0
91.6
92.9
92.9
93.2
92.8
93.0
90.9
256,120
248,130
248,120
247,400
246,500
236,240
233,640
232,860
232,240
0.270
0.268
0.265
0.261
0.259
0.253
0.244
0.244
0.240
0.235
0.234
0.234
0.232
0.230
0.229
0.226
0.219
0.219
0.218
0.218
0.208
0.206
0.205
0.205
331,800
349,200
323,400
320,300
316,100
306,300
297,200
302,300
295,700
289,000
289,800
287,300
282,900
283,300
280,700
274,700
268,200
269,200
270,200
273,100
256,500
256,700
261,100
250,700
92.1
87.1
93.0
92.5
92.8
93.6
92.9
91.3
91.9
92.2
91.6
92.3
93.0
92.0
92.3
93.2
92.5
92.2
91.6
90.3
92.1
91.0
89.2
92.6
3 of 6

144
145
146
147
148
149
150
151
137
138
139
140
141
142
143
152
153
154
155
156
157
158
159
160
128
129
130
131
132
133
134
135
136
Rank
121
122
123
124
125
126
127
Local Television Market Universe Estimates
Estimates as of January 1, 2016 and used throughout the 2015-2016 television season
Estimates are effective September 26, 2015
Designated Market Area (DMA)
Lafayette, LA
Montgomery-Selma
Yakima-Pasco-Rchlnd-Knnwck
SantaBarbra-SanMar-SanLuOb
Monterey-Salinas
Bakersfield
Columbus, GA (Opelika, AL)
La Crosse-Eau Claire
Corpus Christi
Wilmington
Amarillo
Chico-Redding
Columbus-Tupelo-W Pnt-Hstn
Wausau-Rhinelander
Topeka
Rockford
Monroe-El Dorado
Columbia-Jefferson City
Minot-Bsmrck-Dcknsn(Wlstn)
Medford-Klamath Falls
Duluth-Superior
Beaumont-Port Arthur
Salisbury
Lubbock
Odessa-Midland
Palm Springs
Wichita Falls & Lawton
Anchorage
Sioux City
Erie
Joplin-Pittsburg
Albany, GA
Rochestr-Mason City-Austin
Panama City
Terre Haute
Bangor
Wheeling-Steubenville
Biloxi-Gulfport
Binghamton
Bluefield-Beckley-Oak Hill
170,120
169,340
164,550
164,120
163,560
162,320
157,930
157,760
156,650
155,430
152,490
152,260
149,830
148,070
143,670
TV Homes % of US Total HHs TV Penetration %
230,240 0.203
247,500 93.0
228,580
228,510
0.202
0.202
245,300
252,900
93.2
90.4
228,480
221,910
219,000
217,060
0.202
0.196
0.193
0.192
255,700
250,100
238,200
233,200
89.4
88.7
91.9
93.1
205,910
205,900
192,950
189,690
186,140
180,320
174,450
170,360
170,140
0.182
0.182
0.170
0.167
0.164
0.159
0.154
0.150
0.150
226,400
221,700
207,200
206,400
206,100
194,400
188,600
185,500
183,100
90.9
92.9
93.1
91.9
90.3
92.8
92.5
91.8
92.9
141,750
140,230
139,090
132,140
131,990
128,800
128,260
127,770
126,980
0.150
0.149
0.145
0.145
0.144
0.143
0.139
0.139
0.138
0.137
0.135
0.134
0.132
0.131
0.127
0.125
0.124
0.123
0.117
0.116
0.114
0.113
0.113
0.112
183,200
186,700
178,000
184,500
181,300
175,200
170,400
170,600
169,700
167,900
164,200
171,700
162,900
162,400
156,500
152,700
153,200
150,300
147,100
148,100
139,100
137,500
140,300
138,100
92.9
90.7
92.4
89.0
90.2
92.6
92.7
92.5
92.3
92.6
92.9
88.7
92.0
91.2
91.8
92.8
91.5
92.5
89.8
89.1
92.6
93.3
91.1
91.9
4 of 6

184
185
186
187
188
189
190
191
177
178
179
180
181
182
183
192
193
194
195
196
197
198
199
200
168
169
170
171
172
173
174
175
176
Rank
161
162
163
164
165
166
167
Local Television Market Universe Estimates
Estimates as of January 1, 2016 and used throughout the 2015-2016 television season
Estimates are effective September 26, 2015
Designated Market Area (DMA)
Sherman-Ada
Gainesville
Idaho Fals-Pocatllo(Jcksn)
Missoula
Abilene-Sweetwater
Yuma-El Centro
Billings
Hattiesburg-Laurel
Clarksburg-Weston
Quincy-Hannibal-Keokuk
Rapid City
Utica
Dothan
Lake Charles
Elmira (Corning)
Jackson, TN
Watertown
Harrisonburg
Alexandria, LA
Marquette
Jonesboro
Bowling Green
Charlottesville
Laredo
Grand Junction-Montrose
Butte-Bozeman
Lafayette, IN
Lima
Meridian
Bend, OR
Great Falls
Greenwood-Greenville
Twin Falls
Parkersburg
Eureka
Casper-Riverton
Cheyenne-Scottsbluff
San Angelo
Mankato
Ottumwa-Kirksville
89,070
89,020
86,270
82,320
78,470
78,280
72,800
72,480
68,870
68,020
67,650
66,250
65,800
64,580
63,600
TV Homes % of US Total HHs TV Penetration %
123,900 0.109
133,600 92.7
122,610
121,940
0.108
0.108
135,200
134,200
90.7
90.9
112,350
112,110
109,180
108,770
0.099
0.099
0.096
0.096
127,600
121,200
118,200
120,200
88.0
92.5
92.4
90.5
106,760
102,560
99,050
98,400
98,330
97,150
93,780
90,340
89,620
0.094
0.090
0.087
0.087
0.087
0.086
0.083
0.080
0.079
115,500
111,500
108,300
108,400
108,500
104,200
101,600
100,300
97,000
92.4
92.0
91.5
90.8
90.6
93.2
92.3
90.1
92.4
63,290
63,050
59,950
58,140
55,760
55,710
55,400
51,330
44,770
0.079
0.079
0.076
0.073
0.069
0.069
0.064
0.064
0.061
0.060
0.060
0.058
0.058
0.057
0.056
0.056
0.056
0.053
0.051
0.049
0.049
0.049
0.045
0.039
97,000
100,500
92,900
92,000
84,600
86,100
82,800
78,300
75,200
76,500
74,700
71,400
71,000
71,500
70,500
67,800
69,700
65,000
66,700
61,200
60,300
59,900
55,600
50,500
91.8
88.6
92.9
89.5
92.8
90.9
87.9
92.6
91.6
88.9
90.6
92.8
92.7
90.3
90.2
93.3
90.5
92.2
87.2
91.1
92.4
92.5
92.3
88.7
5 of 6

Rank
201
202
203
204
205
206
207
208
209
210
Local Television Market Universe Estimates
Estimates as of January 1, 2016 and used throughout the 2015-2016 television season
Estimates are effective September 26, 2015
Designated Market Area (DMA)
St. Joseph
Fairbanks
Victoria
Zanesville
Helena
Presque Isle
Juneau
Alpena
North Platte
Glendive
NSI Total U.S.
Copyright © 2014 The Nielsen Company
All Rights Reserved
TV Homes % of US Total HHs TV Penetration %
44,410 0.039
48,100 92.3
34,970
32,340
0.031
0.029
40,600
34,800
86.1
92.9
31,570
27,590
27,020
25,020
0.028
0.024
0.024
0.022
34,600
30,900
30,000
29,700
91.2
89.3
90.1
84.2
16,100
14,420
4,230
113,314,340
0.014
0.013
0.004
100%
17,600
15,700
4,700
91.5
91.8
90.0
6 of 6