Sample Vision Statements
Amazons Vision statement
"Our vision is to be earth's most customer centric company; to build a place where people can come
to find and discover anything they might want to buy online.“
McDonalds Vision statement
"McDonald's vision is to be the world's best quick service restaurant experience. Being the best
means providing outstanding quality, service, cleanliness, and value, so that we make every
customer in every restaurant smile."
Toyota Vision Statement
"To become the most successful and respected lift truck company in the U.S.
Toys “R” Us vision Statement
"Our Vision is to put joy in kids’ hearts and a smile on parents’ faces."
Gillette sample vision statements
The Gillette Company’s Vision is to build Total Brand Value by innovating to deliver consumer value
and customer leadership faster, better and more completely than our competition. This Vision is
supported by two fundamental principles that provide the foundation for all of our activities:
Organizational Excellence and Core Values.
Attaining our Vision requires superior and continually improving performance in every area and at
every level of the organization.
Our performance will be guided by a clear and concise strategic statement for each business unit and
by an ongoing Quest for Excellence within all operational and staff functions.
This Quest for Excellence requires hiring, developing and retaining a diverse workforce of the highest
caliber. To support this Quest, each function employs metrics to define, and implements processes
to achieve, world-class status.