Welcome
Agenda
• West Point Overview
• Learning Outcomes
- start up costs, purchase of truck to equipment
- design, layout and graphics
- implementation
West Point
We are very unique
College/University
or
Military Installation
4400 Cadets
2,700 Civilian Workers
4,500 Military & Dependents
OVERVIEW
• 4,400 cadets from all
54 U.S. states and territories,
and up to 60 foreign cadets
from around the world
• Provides the Army with
approximately 1,000 second
lieutenants each year
• At a minimum, graduates
serve five years on active duty
and three years in reserve
status
CLASS OF ….
2015
13,954 Applicants
1,263 Admitted
14 Internationals
76 Prior Service
2016
15,168 Applicants
1,193 Admitted
15 Internationals
108 Prior Service
TYPICAL CADET DAY
Class
or
Study
Time
0600
0705
Breakfast
Formation
Class
or
Study
Time
1155
Lunch
Formation
Dinner
Taps
1250
1615
Intramural,
Club
or Intercollegiate
Athletics
1830
1930
2330
Evening Study
Period
Lights
Out
Cadet Activities
RETAIL
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Culinary Group
Bookstore
Cadet Store
Theatre
SERVICES
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Extracurricular Clubs
Cadet Programs
Cadet Hostess
Publications
SUPPORTS
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Business Office
Transportation
Facilities
Procurement
OTHER FOOD SERVICES
West Point Club
Cadet Mess Dining Hall
Breakfast mandatory
Lunch
mandatory
Dinner
optional
Hotel Thayer
Burger King
Taco Bell
Subway
Starbucks
10 Restaurants deliver from the local community 1 mile away
DCA CULINARY GROUP
Directorate of Cadet Activities
Culinary Group
Catering
Grant Hall
Cow Club
Concessions
Jefferson Café
Coffee Café
Starbucks
Starbucks
First Class Club
Barth Hall
Mamie’s Theatre
Buffet
Ike’s Riverside
Cafe
Food Truck
There’s a Lot to Like at Ike!
Food Trucks
• Industry has experienced a remarkable rise over the past 5 years
• Only 12 colleges in North America ran their own food trucks several
•
years ago. Today that numbers has increased by 700%
Across the country, Colleges have turned to Food Trucks as a way to
expand on campus dining options.
UMASS baby Berk
RUTGERS KNIGHT WAGN
ANAHEIM
Focus Groups
• Staff
• Cadets
MENU IDEAS
Burger with fried egg
Burger with pulled pork
Spicy chicken ball with cheese in the
middle
Signature item
Fried pickles
Burger sliders
Taylor ham and cheese
Burrito -less cheesy possibly
Burrito with guacamole or sour cream
Buffalo chicken
Burrito
Empanadas
Falafel
Gyros
Breakfast sandwich
• Fried chicken
• Clam chowder
• Sweet tea
• Breaded Italian sausage balls with marinara
sauce and/or cheese in the
• Sweet things (there's no desserts on this menu)
• Pulled pork
• Fruit
• Baked beans
• Chipotle sauce
• Canolle
• Mexican
• Turkey legs
• Chicken over rice
• Korean food
• Stir fry
• Salad bar
FOOD TRUCK NAMES
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Taco Flavored kisses
Gut Truck
Grant on the Go
The Flying Grant Hall
Grant on Wheels
The Fatty Wagon
California Paradise
Grant Hall Food Truck
Grant Express
Grant Hall Drop Zone Delivery
Grant’s Stallion
The Grey Line
Meals Ready to Eat Plus (MRE+)
The Trough (since we’re army mules)
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Grant-To-Go-Mobile
The Ulysses
Grant Van
Patton’s Truck
Grant to Meet You
Grant Hall Meal Mobile
Ulysses S. Express
Slug Truck
Slugmobile
The Stryker
The Food Grant
Ike Express
The Truck
The Hay Bail (since we’re army mules)
Truck Size
• 16-30+
Graphics
• Design
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ALL FOR THE CORPS
DIRECTORATE OF CADET ACTIVITIES
DCA CULINARY GROUP
100% of profit returned to the Corps of
Cadets
www.allforthecorps.com
GO ARMY
Graphics on top of truck
Driver Side – possible collage of DCA
CLUBS (Parachute, Crew, Sailing and
more)
The United States Military Academy's mission is to educate, train and inspire the Corps of Cadets so that each graduate is a co
• The mission of DCA is to significantly enhance the
development of the United States Corps of Cadets militarily,
physically, academically, moral-ethically, spiritually, and
socially by providing organized, comprehensive and diverse
programs and facilities, which provide for entertainment,
extracurricular, recreational, cultural and social activities.
• The United States Military Academy's mission is to educate,
train and inspire the Corps of Cadets so that each graduate is a
commissioned leader of character committed to the values of
Duty, Honor, and Country and prepared for a career of
professional excellence and service to the nation as an officer
in the United States Army.
SEPTEMBER 9, 2014
SEPTEMBER 17, 2014
SEPTEMBER 23, 2014
SEPTEMBER 25, 2014
Final Graphic Approval – 14 October 2014
Date Truck delivered
• November 6, 2014
SOFT OPENING
3 Star General visiting the TRUCK
DECEMBER 16TH 2014
STAFFING
3-4 staff members
Lessons Learned
• To be a successful Food truck owner/operator, you have to master
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more skills than you ever anticipated
Hiring & managing staff
Repairing and maintaining your truck
Marketing your business
Great Benefit, Food trucks can zip over to the most remote areas of
campuses.
Questions
Thank You
Maria.hoagland@usma.edu