Fresh
Key Traits:Delicious
Quality
Simple
Late
Mission Statement
The Food Truck aims to serve healthy, affordable, local food on- the-go.
The Food Truck will be catering specifically to the nightlife crowd of Duluth,
MN to provide a tasty, local alternative to the major chains. Great street
food is popping up all over the country, and Duluth is about to get the latest, possibly greatest addition to this delectable trend. Follow us on Twitter
and Facebook to find out where we’ll be next.
Competition
McDonalds’s - National, Conglomerate
Strengths
- Fast, Cheap, Consistent, Satisfying, Bang for buck
Weaknesses
- Unhealthy, consistent
Burrito Union
Strengths
- Delivery, only place with burritos like Chipotle, fresh
Weaknesses
- Expensive, poor service, inconsistent food quality
Audience
The college partier
21-25
Dominos / Pizza Hut / Papa John’s / Pizza Luce / etc. - national chains
Strengths
- Bang for buck, satisfying crowd pleaser, delivery
Weaknesses
- slow service and delivery late at night, not so healthy
the young
professional
Subway / Erbert’s & Gerbert’s / Jimmy Johns - national chains
Strengths
- healthy choice fast food, delivery, decent bang for buck, fast
26-35
Weaknesses
- Subway no delivery, not open 24/7
the “hip”
36-50
Logo
Color & Font
Body Text
DIN Schrift Nuezeit Grotesk bold condensed
HEADINGS
DIN SCHRIFT ENGSCHRIFT ALL CAPS
color scheme:
red
white
black
Logo
Bebas Neue
R: 237
G: 28
B: 36
C: 1%
M: 99%
Y: 97%
K: 0%
#ed1c24