QURRATULAIN ASHFAQ
Mohatat Al-Karama, Al-Khumra Industrial Area Block No. 19
P.O.Box 104086, Jeddah 21331, Saudi Arabia
Mobile: 00966-560691783 Email: qashfaq23@gmail.com
CAREER AIM
To put the skills I learnt in my Advertising & Marketing degree into practice in a real agency environment.
EDUCATION
MA Advertising & Marketing
University of Leeds, United Kingdom
Sept 2011- Aug 2012
BA (Hons) Management
University of Leeds, United Kingdom
Sept 2007-July 2010
GCE A-levels
Pakistan International School Jeddah- Saudi Arabia
Business Studies (A), Economics (A), Mathematics (A)
Sept 2005-July 2007
WORK EXPERIENCE
Account Executive, GlueTube
Jan 2013- Present
Jeddah, Saudi Arabia
Responsibilities:
 Managing the agency’s key accounts (e.g., Saudi Airlines, IMC, SAMACO Automotive), serving as
the primary liaison between web developers/designers, clients and outsourced vendors
 Working with designers, developers, and strategists to craft engaging, effective digital experiences
from ideation to execution
 Creating digital advertising solutions for clients across several channels, including web sites,
multi-media, public relations, CSR and social media
 Consistently managing client expectations, ensuring delivery of the highest quality service, and
soliciting and acting on client feedback
 Preparing and delivering value based presentations to prospective clients
 Developing campaign-management tools (e.g., proposal templates, quotation forms, projecttracking spread-sheets) that improve flow of communication and elevate client satisfaction
 Managing campaign costs, invoicing clients and resolving payment and delivery issues
Account Planner, Promo Vision
Jan 2011-Sept 2011
Jeddah, Saudi Arabia
Responsibilities:
 Receiving briefs from clients such as P&G, Ministry of Hajj, and Mobily
 Creating campaign proposals and working on cost quotations with supervisor
 Assisting in staff hiring and training
 Presenting proposals to clients
 Overseeing the execution of the campaigns
 Preparing weekly and final closeout reports
Assistant Editor (Intern), Saudi Gazette
July 2008- Aug 2008
Jeddah, Saudi Arabia
Responsibilities:
 Selecting local, national, and international news items received from Reuters, AP and AFP based
on assessment of items' significance and interest value
 Allocating print space for text and photos according to space parameters and copy significance
 Reviewing and approving proofs submitted by composing room prior to publication production
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Monitoring news-gathering operations to ensure utilization of all news sources, such as press
releases, telephone contacts, radio, television, wire services, and other reporters
Refreshment Kiosk Attendant, Leeds Football Club
Jan 2008- May 2008
Leeds, United Kingdom
Responsibilities:
 Managing the snack bar under the direction of the kiosk manager
 Assisting in the preparation and storage of the various food items listed on the menu
 Requisitioning merchandise from supplier based on available space, merchandise on hand,
customer demand, or advertised specials
ACADEMIC PROJECTS
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Sept 2011- Aug 2012
Antecedents of advertising avoidance on YouTube (Dissertation)
Advertising campaign for CIA’s GoodLife range of biodegradable products (Advertising)
IDM Student Competition- Case Study: BMWi (Direct Marketing)
Nivea’s sponsorship of the New Year’s Eve at Times Square (Sponsorship)
Reflective social media use (Internet Marketing)
Factors influencing online grocery shopping- A Case of Tesco (Market Research)
Stakeholder Salience and CSR-Wal-Mart & Coca cola (Public Relations)
RELEVANT SKILLS
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Good command over Microsoft Office applications, e-mail and internet browsing
Ability to use a wide range of market research tools like Mintel and Euromonitor
Proficiency in SPSS (Statistical Package for the Social Sciences)
Knowledgeable in the use of photo-editing software like Photoscape
Ability to systematically critique a website and offer digital solutions
AWARDS
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Best Advertising Pitch Award for Cheshire Building Society-UK (2012)
Consumer Behaviour across Cultures- Innovation and Creativity Award (2010)
Proctor and Gamble Marketing Strategy Prize (2009)
Excellent Leadership Award (2007)
ICE Distinction Award (2005)
INTERESTS
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Enjoy rifle shooting and was a member of the Leeds University Rifle Club
Passion for gliding developed during my time at University of Leeds
Prefer crime fiction as it deals with some of the fouler aspects of the human nature that are
fascinating to read
REFERENCES
Will be furnished upon request