Three Weeks to Some
Great Deals
Alaska Air Moblie Application
Alaska Air – seeking a
partner to architect and
design an engaging and easy
to use travel deals mobile
application utilizing Windows
8 technologies – in 3 weeks.
Astadia worked with Alaska Air and Microsoft
to sculpt the functionality needed given
the timeframe and technology constraints.
Astadia iteratively designed the experience for
tablet meeting all Microsoft internal design
and UX standards while delivering a visually
engaging experience to the customer.
Numbers
3
Weeks
32
Screens
Requirements, UX, and design
process.
Complete functionality was
designed: find deals, learn
about deal, book, and checkout.
Challenge
Astadia worked with Microsoft Consulting Services (MCS) on a WIN8 mobile
application that had to be designed and built in three (3) weeks including an
intensive review with Microsoft’s UX and design team to ensure it met all WIN8
design/UX guidelines. The application was created for Alaska Airlines to allow
customers to create a “hometown” utilizing location services and find deals by
destination, from “hometown” and by a map based on their location. It also had
to include the ability to share deals with your friends and share flights the user
booked.
Solution
Astadia assembled a UX strategist and art director/designer to meet with MCS
and Alaska Air over three (3) days to map out all requirements, restrictions, and
design concerns. The Astadia team designed daily and reviewed with MCS and
Alaska Air each day. This process ensured the design, functionality, and user
flow was in line with client and MCS expectations/guidelines.
During the design phase it was determined that some of the functionality
would not be feasible in development given the timeline and technology
constraints. Allowing the user to book the flight within the application was
Contact us at 877-727-8234 to see what Astadia can do for you. www.astadia.com.
© 2016 Astadia, Inc. All rights reserved.
Alaska Air Mobile Application
Services
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User Experience
Art Direction
Business Analysis
Visual Design
removed for phase 1. Minor tweaks were made to accommodate a link out to
the booking and final designs were delivered and approved by Alaska Air and
MCS. Astadia handed off wireframes and requirements to the development
team.
Results
The Alaska Air client and MCS were very pleased with the user experience and
design of the WIN8 mobile application. The designs and documentation allowed
for easy development and the team was able to deliver the application per the
aggressive timeline.
To learn more about how our Mobile solutions have delivered real-life results for our
clients, go to astadia.com.
Contact us at 877-727-8234 to see what Astadia can do for you. www.astadia.com.
© 2016 Astadia, Inc. All rights reserved.