UNIVERSITY PROGRAM 2015
HANDBOOK
Official Rules & Regulations,
Terms & Conditions,
Requirements and Judging Criteria
NESCAFÉ HUB UNIVERSITY PROGRAM 2015
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Welcome to the 2015 Nescafe HUB University Program (“NHUP”). We appreciate your interest in
participating in this year’s inaugural event hosted by Nestle Malaysia. Our mission is to promote and nurture
the entrepreneurial mindset of students and simulate real-world business experiences. This not only
encourages but also accompanies young adults through the transitional phase of stepping in the
professionalism industry. Nestle Malaysia will provide an avenue, the Nescafe HUB, a platform for students
to create novel ideas, develop a business plan around it and execute the entire experience. Students will be
able to build an understanding of their target market, craft an effective marketing strategy, and present their
plans to industry professionals.
Ten teams will be chosen to compete in the 2015 NHUP and selected finalists will be given the opportunity
to execute their business plan and manage a world-renowned brand at their university campus. Teams will
stand a chance to win cash prizes and an internship programme with Nestle Malaysia or Nestle Malaysia’s
partners.
GENERAL INFORMATION
Each team must meet the following requirements in order to compete in NHUP 2015:
1. Eligibility
1.1 The Competition is open to all university students, irrespective of their major or program of study, who
are currently enrolled in the 2015-2016 full academic year. This includes students who graduated, or will
graduate in Year 2015.
1.2 If entrant is under eighteen (18) years of age, such entrant must have the consent of their parent or legal
guardian to participate in the Competition.
1.3 This is a competition open to all current undergraduate and postgraduate students whereby participants
are required to complete the first semester of their intake prior to joining the Competition.
1.4 The required minimum CGPA of participants is 2.80.
1.5 Students must have an active role in one or more clubs, societies or any relevant extra-curricular
activities.
1.6 Team size and composition: Participants are required to form a team consisting of five (5) up to eight (8)
members. This is essential for the team’s Business Plan Execution during the Final Stage. All team
members are required to be from the same university but can be from different faculties or courses of
studies.
1.7 The Competition judging will be conducted strictly in English only. All written materials and business
plan implementation must be completed or executed in English. Students must be able to speak fluently
in English.
1.8 An individual or team can submit only one entry. An individual is not allowed to be a member of more
than one team.
1.9 Multiple entries are not accepted. If there are multiple entries detected, the participant will be
immediately disqualified from the Competition.
NESCAFÉ HUB UNIVERSITY PROGRAM 2015
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IMPORTANT DEADLINES
July
Deadline to submit Application and Written Business Plan / Proposal
August
NHUP announces Top 10 Teams to compete in Qualifying Stage
August
Invited Teams to confirm availability and commitment to compete
August
10 Teams Business Plan Presentation & Interview Session
September – December
Finals Stage: Top 5 Finalist Teams to implement proposed business plan
i.e. execution at respected university campus
December
Announcement of Winners
NHUP 2015 Award Ceremony
December
Prize Validity: Within year 2016
General Notices

Entry Fees:
The NHUP does not have an entry fee.

Changes to Competition Rules:
While not anticipated, rules, regulations and prizes are subject to change at the discretion of the
NHUP Organizers at any time. The NHUP Organizers has the right to interpret these rules according
to its own judgment.

Decisions regarding the Competition and the Winners:
All decisions regarding the competition rules, procedures, and processes are at the sole discretion of
the NHUP Organizers. The NHUP Organizers may make changes and/or interpretations of these
rules at any time, even though they may be (or may appear to be) in conflict with some previously
published information. The selection of the teams to compete and the decision of the winners are at
the sole discretion of the judges and the NHUP Organizers.
 Penalty on Withdrawal:
University represented will lose rights of participation in coming years.
NESCAFÉ HUB UNIVERSITY PROGRAM 2015
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GENERAL GUIDELINES

Non-Confidentiality:
All sessions of the competition, including but not limited to oral presentations and question/answer
sessions, are open to the public at large. Any and all of these sessions may be broadcast to interested
persons through media which may include radio, television and the Internet. Any data or information
discussed or divulged in public sessions by entrants should be considered information that could
possibly enter the public realm, and entrants should not assume any right of confidentiality in any
data or information discussed, divulged, or presented in these sessions.

Copyrights & Permissions:
If a team uses copyrighted materials and/or images from a third-party in their submissions or
presentations, they must obtain permission, authorization and credibility in advance from the owners
to use materials.
NESCAFÉ HUB UNIVERSITY PROGRAM 2015
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WRITTEN BUSINESS PLAN

Written Business Plan Submission: A complete written business plan from the invited and
confirmed 10 teams will be due to the NHUP online on or before 23:59:00 on 31st July 2015. Please
submit an electronic version via email in Adobe Acrobat PDF and Power Point presentation deck to
<fbsupport@mediacliq.com>. No other format will be accepted. Files should be named according
to the following format: NHUP2015_TeamName_UniversityName.pdf

The Business Plan has to be submitted and accompanied by the following documents (which is
provided in the appendix):
o
o
o
A completed Application Form (to be filled in by the team leader)
Acknowledgement Form
Consent Letter (for participants below the age of 18 years)

General Guidelines: Content of written business plans are limited to 10 pages of text and should
include executive summary and supporting financial data. Detailed spreadsheets and appropriate
appendices should follow the text portion of the plan but will be limited to 6 pages. In total, the
maximum number of pages is 18, inclusive of cover page and table of contents.

The Nescafe HUB: Serves as a display for students’ to watch and learn then further explore creative
and innovative ideas to implement classroom learning to reality business like experiences via NHUP.

Nescafe HUB Program: The second phase of this campaign – an intercampus competition which
encourages students’ of all levels to bring forward their entrepreneurship knowledge and skills in a
business proposal and ultimately executing it via Nescafe HUB.

Contents of the Written Business Plan: Business plan should include the following:
(Max 16 pages – Not inclusive of cover page and table of contents):
o Cover Sheet : Team Name, University, Team Members, Team Leader Contact Info
o Executive Summary
o Product or Service Description : Nescafe HUB and Product Offering / Promotions
o Customer/Market Analysis : Market Size, Market Share, Target Market and Audience
o Sales and Marketing Plan : How you will go about marketing the Nescafe HUB
o Activation Strategy : Detailed 2 week execution plan
o Financial Highlights : Budget Management

Appendices: Should be included only when they support the findings, statements, and observations
in the plan. The text portion of the plan (10 pages) must contain all pertinent information in a clear
and concise manner. All appendices must fall within the 6 page limit; any pages over this limit will
not be posted or otherwise provided to the judges.

References: The format for referencing should be in accordance to APA style guidelines. Should
there be any use of ideation or information from any external parties, acknowledgement and
credibility via referencing is compulsory.

Plagiarism: The use of someone else's language, ideas, information or original material without
acknowledging the source. Plagiarism is a serious offence and any team that commits plagiarism will
be disqualified immediately.
NESCAFÉ HUB UNIVERSITY PROGRAM 2015
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
Restrictions: Amendment or any sort of changes on Nescafe branding is strictly prohibited. Any
development of visuals or activities must be acknowledged and approved by the NHUP Organizers.
Actions will be taken on participants who disobey the highlighted restrictions.

Changes Business Plan: Modification of submitted written business plan after 31st July 2015 is
highly restricted. However, should you feel the need to modify your written plans, you may add on
during oral presentations session on campus. Any changes thereafter would be penalized / deduction
of score.
ORAL PRESENTATION

Oral presentations will take place at Nestle Malaysia’s office in Kuala Lumpur Teams should arrive
at Nestle Malaysia at their designated presentation time on 15th August 2015.

Each team will be given a maximum of 15 minutes to present proposed business plan. The
presentation will be followed by a 10 minute feedback and question-and-answer session with the
judges.

There will only be 5 minutes between each presentation for teams to set-up. Each team should be in
position at least 15 minutes prior to their allocated presentation time slot.

Teams who fail to attend the oral presentation session will be automatically disqualified.

Equipment: Teams should bring media i.e. laptop and a copy of presentation slides in a zip drive or
CD. Each presentation room is equipped with a large-screen projector and adaptor to connect your
laptop directly to the projector to run the presentation. Teams using Mac laptop, is required to bring
own video adapter or any other necessary equipment to ensure connectivity to the A/V system in the
room is secured.
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SCORING AND EVALUATION PROCESS
•
The Written Business Plan will be evaluated based on the following aspects:
Executive Summary
Compact, exciting and effective
Product or Service Description
Clear understanding of the product and services features, USP,
and price
Market and Marketing Strategy
Description of market, competitive analysis, identifying
unique and solid sales/promotion plan, viability
Activation Strategy
Providing a detailed plan on:
1) Rejuvenation of Brand Image
2) Approach in maximizing sales / generating revenue
Financial Summary
Presented in summary form, easy to read and understand,
consistent with plans and effectiveness
Overall Assessment of Written Plan
Clear and compelling
•
Ten (10) teams with the best Written Business Plan will be shortlisted to present their Business Plan and
undergo an interview session with the panel of judges.
•
The Oral Presentation will be evaluated based on the following aspects:
Distinctive Idea
The team provides something novel / unique / special that
gives it a competitive advantage in its market
Management Capability
Team can effectively develop this Business Plan and handle
overall management of the Nescafe HUB
Financial Understanding
This team has a solid understanding of the financial basis of
the business industry
Presentation Skills:
Team presented should venture in a logical, persuasive manner
Charisma, Clarity, Persuasiveness and with the ability to answer practical questions well.
Result Orientation.
•
Five (5) finalists will be selected and required to implement their Business Plan at their university campus
for the duration of two (2) weeks. The designated dates to implement the Business Plan on-ground will be
arranged and communicated between the NHUP organizers and finalists.
o
Top 5 finalists teams are required to attend ALL necessary pre-event briefings and basic
trainings to manage the Nescafe HUB. Failure to do so may cause the team to be disqualified
from the competition.
o
All team members are expected to be present throughout the duration of Nescafe HUB’s
operating hours. On ground participation of all team members (according to shifts) contributes
to the score board based on evaluation from judges.
NESCAFÉ HUB UNIVERSITY PROGRAM 2015
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•
o
An appointed supervisor from the organizing committee will be present at all times with the
respective on-ground teams to oversee the conduct and management of the operations. Team
leaders may seek the advice of the supervisor should there be any need of clarifications
related to the SOP of Nescafe.
o
The management reserves all rights to revoke participants’ operations and / or disqualify
teams, should there be any misconduct during the execution of the Business Plan.
o
RM500 budget will be provided to the Top 5 Finalist teams to assist in the Business Plan
implementation. It can be used to purchase or develop the necessary items required to conduct
the Proposed Business Plan of the Nescafe HUB.
o
Sales Incentives will be given to teams who are able to achieve the Daily Key Performance
Indicator (KPI) at 1,200 cups per day/12,000 cups per venue (of two weeks or 10 days
operations)
The Business Plan Execution will be evaluated based on the following aspects:
Sales
Sales record, performance and ability to achieve given KPI
Business Plan Implementation
Ability to execute all stages of the Proposed Business Plan
Business Plan effectiveness and success
Organizational Skills
Delivery, Management and Operational Efficiency
Teamwork and Attitude
Positive attitude and good teamwork
Votes (Likes)
Based on support from the respective university population
Or the consumer engagement experience between teams and
potential customers
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AWARDS
Champion
i) Trophy
ii) 3 months internship programme at Nestle Malaysia*
iii) Cash Prize of RM5000
iv) 1 year of Nescafe Products
First Runner Up
i) Trophy
ii) Cash Prize of RM3000
iii) 1 year of Nescafe Products
Second Runner Up
i) Trophy
ii) Cash Prize of RM2000
iii) 1 year of Nescafe Products
Finalists
i) Trophy
ii) Cash Prize of RM1000
iii) 1 year of Nescafe Products
Terms & Conditions
 All prizes are subject to first to be awarded, first to accept basis
 Awardees must either accept or reject prizes accordingly. Any delay in response exceeding given
duration is automatically considered as forfeit of prize.
 Should there be no response from awardees upon notification of winning prizes, organizers reserve
all rights to hand over the prize to the next winning team in line.
 *Internship placement is subjected to Nestle Malaysia’s sole discretion. Nestle Malaysia reserves the
right to place students at any department in the organization or its affiliate companies.
 *Internship opportunity is only valid within the duration provided by Nestle Malaysia.
 Winning candidates / students should manage all necessary documentation, visa or travel expense
prior to acceptance of commitment to the awarded career opportunity.
 Nestle Malaysia is not liable for any direct or indirect cause or effect to candidates / students
education system i.e. clashing with final examination or deferring of semester that causes delay of
graduation.
For questions or additional information about the Nescafe Hub University Program, contact us; Annie (016562 1358) or Sean (016-996 8600)
NESCAFÉ HUB UNIVERSITY PROGRAM 2015
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APPENDIX
NESCAFÉ HUB UNIVERSITY PROGRAM 2015
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NESCAFÉ HUB PROGRAM
BUSINESS PROPOSAL
&
EXECUTION COMPETITION
2015
(UNIVERSITY NAME)
(TEAM NAME)
(SUBMISSION DATE)
No.
1
Name
Student ID
Course
Contact
No.
Email
(Team Leader)
2
3
4
5
6
7
8
NESCAFÉ HUB UNIVERSITY PROGRAM 2015
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ACKNOWLEDGEMENT FORM
As the team leader, I, __________________________________ certify that the business proposal
submitted is of originality or else with the consent, acknowledgement and / or referenced by the
original source obtained.
We understand and agree that with the submission of the business proposal, all rights are reserved
to Nestlé Malaysia on procedures to review, share, discuss and / or further disseminated or used by
the organization.
We have read the terms, rules and regulations of the competition and agree to abide by them.
_____________________________
(Signature)
Name :
Date :
I, the advisor for the above team, certify that the work is of the students. I also certify that these
students are current students at ___________________________________ University/ College.*
_______________________________
(Signature)
Name :
Position :
Date :
*Please cross whichever necessary.
NESCAFÉ HUB UNIVERSITY PROGRAM 2015
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(UNIVERSITY LOGO)
Personal Information:
1) Team Leader
Full Name
IC / Passport No.
Date of Birth (dd/mm/yy)
Nationality
Contact Number
Resident Address
Email Address
Academic Major
University
Medical, Physical or Diet
Consideration (if any)
Emergency Contact
(indicate relationship)
NESCAFÉ HUB UNIVERSITY PROGRAM 2015
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2) Team Member
Full Name
IC / Passport No.
Date of Birth (dd/mm/yy)
Nationality
Contact Number
Resident Address
Email Address
Academic Major
University
Medical Considerations (if any)
Emergency Contact
(indicate relationship)
3) Team Member
Full Name
IC / Passport No.
Date of Birth (dd/mm/yy)
Nationality
Contact Number
Resident Address
Email Address
Academic Major
University
Medical Considerations (if any)
Emergency Contact
(indicate relationship)
NESCAFÉ HUB UNIVERSITY PROGRAM 2015
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4) Team Member
Full Name
IC / Passport No.
Date of Birth (dd/mm/yy)
Nationality
Contact Number
Resident Address
Email Address
Academic Major
University
Medical Considerations (if any)
Emergency Contact
(indicate relationship)
5) Team Member
Full Name
IC / Passport No.
Date of Birth (dd/mm/yy)
Nationality
Contact Number
Resident Address
Email Address
Academic Major
University
Medical Considerations (if any)
Emergency Contact
(indicate relationship)
NESCAFÉ HUB UNIVERSITY PROGRAM 2015
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