Master of Business (Marketing)
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Master of Business (Marketing) Program Structure and Sequence Plan Updated 27/01/2016 2016 Program Structure Program Code Total Subjects BN-13033 12 Version 2 Credit Points 120 Intakes Commencing January 2016 (161 Semester) Commencing May 2016 (162 Semester) Commencing September 2016 (163 Semester) Duration 4 Semesters full-time Structure 7 Core 5 Specialisations Active Sep 2007 7 Business Core Subjects (70CP) Available Code Title Requisites Jan/May ACCT71-600 ECON71-600 FINC71-600 MGMT71-600 MKTG71-600 STAT71-102 ALTERNATIVE ENFB71-600 IBUS71-301 Accounting Principles Economics for Business Managerial Finance Behaviour in Organisations Marketing Fundamentals Analysis and Application ENFB71-600 (SEP) OR IBUS71-301 (MAY or SEP) Entrepreneurship Strategy No Prior Knowledge Required Jan/May Jan/May/Sep Jan/May May/Sep Jan/Sep Jan/May/Sep Sep May/Sep No Prior Knowledge Required No Prior Knowledge Required No Prior Knowledge Required No Prior Knowledge Required No Prior Knowledge Required Please check individual Subjects No Prior Knowledge Required completion of 40 CP Notes Students Must Choose A Master of Business Specialisation option below SRC-287 Structure - Master of Business options SRC-288 Structure - Master of Business (Finance) stream SRC-289 Structure - Master of Business (Marketing) stream SRC-290 Structure - Master of Business (International Business) stream Students who do not choose one of the three specialisations must choose SRC-287 SRC-287 is a General Master of Business Option where a student chooses 5 subjects from any of the Finance, Marketing or International Business disciplines. SRC-289 50 CP Master of Business (Marketing) Specialisation 50 CP STUDENTS MUST TAKE THE FOLLOWING SUBJECTS Semester Code Title Requisites Sep MKTG71-601 MKTG71-602 MKTG71-603 MKTG71-604 MKTG71-610 Customer Analysis Market Research Building Customer Relationships Communication Strategies Marketing Practicum MKTG71-600 May Sep Jan TBA MKTG71-600 MKTG71-600 MKTG71-600 MKTG71-600 Approved alternatives – SBC approval required for an enrolment modification Jan Sep MKTG71-312 MKTG71-204 Internet and Social Media Marketing Marketing Strategy: Cases & Applications MKTG71-600 MKTG71-600 Notes The information published in this document is correct at the time of publishing. However, all programs are subject to review by the Academic Senate of the University and reserves the right to change its program offerings and subjects without notice. Master of Business (Marketing) Program Structure and Sequence Plan Updated 27/01/2016 2016 Sequence Plan For students Commencing January 2016 Semester Code Title Requisites 1st Semester ACCT71-600 FINC71-600 MGMT71-600 ECON71-600 MKTG71-600 MKTG71-602 ALTERNATIVE ALTERNATIVE MKTG71-601 MKTG71-603 MKTG71-204 STAT71-102 MKTG71-604 MKTG71-312 Accounting Principles Managerial Finance Behaviour in Organisations Economics for Business Marketing Fundamentals Market Research ENFB71-600 (SEP) OR IBUS71-301 (MAY or SEP) ENFB71-600 (SEP) OR IBUS71-301 (MAY or SEP) Customer Analysis Building Customer Relationships Marketing Strategy: Cases & Applications Analysis and Application Communication Strategies Internet and Social Media Marketing No Prior Knowledge Required January 161 2nd Semester May 162 3rd Semester September 163 4th Semester January 171 No Prior Knowledge Required No Prior Knowledge Required No Prior Knowledge Required No Prior Knowledge Required MKTG71-600 Please check individual Subjects Please check individual Subjects MKTG71-600 MKTG71-600 MKTG71-600 No Prior Knowledge Required MKTG71-600 Notes The information published in this document is correct at the time of publishing. However, all programs are subject to review by the Academic Senate of the University and reserves the right to change its program offerings and subjects without notice. Master of Business (Marketing) Program Structure and Sequence Plan Updated 27/01/2016 2016 Sequence Plan For students Commencing May 2016 Semester Code Title Requisites 1st Semester ACCT71-600 FINC71-600 MKTG71-600 STAT71-102 ALTERNATIVE MKTG71-601 MKTG71-603 MKTG71-204 ECON71-600 MKTG71-604 MKTG71-312 MGMT71-600 MKTG71-602 ALTERNATIVE Accounting Principles Managerial Finance Marketing Fundamentals Analysis and Application ENFB71-600 (SEP) OR IBUS71-301 (MAY or SEP) Customer Analysis Building Customer Relationships Marketing Strategy: Cases & Applications Economics for Business Communication Strategies Internet and Social Media Marketing Behaviour in Organisations Market Research ENFB71-600 (SEP) OR IBUS71-301 (MAY or SEP) No Prior Knowledge Required May 162 2nd Semester September 163 3rd Semester January 171 4th Semester May 172 No Prior Knowledge Required No Prior Knowledge Required No Prior Knowledge Required Please check individual Subjects MKTG71-600 MKTG71-600 MKTG71-600 No Prior Knowledge Required MKTG71-600 MKTG71-600 No Prior Knowledge Required MKTG71-600 Please check individual Subjects Notes The information published in this document is correct at the time of publishing. However, all programs are subject to review by the Academic Senate of the University and reserves the right to change its program offerings and subjects without notice. Master of Business (Marketing) Program Structure and Sequence Plan Updated 27/01/2016 2016 Sequence Plan For students Commencing September 2016 Semester Code Title Requisites 1st Semester FINC71-600 MKTG71-600 STAT71-102 ACCT71-600 ECON71-600 MKTG71-604 MKTG71-312 MGMT71-600 MKTG71-602 ALTERNATIVE ALTERNATIVE MKTG71-601 MKTG71-603 MKTG71-204 Managerial Finance Marketing Fundamentals Analysis and Application Accounting Principles Economics for Business Communication Strategies Internet and Social Media Marketing Behaviour in Organisations Market Research ENFB71-600 (SEP) OR IBUS71-301 (MAY or SEP) ENFB71-600 (SEP) OR IBUS71-301 (MAY or SEP) Customer Analysis Building Customer Relationships Marketing Strategy: Cases & Applications No Prior Knowledge Required September 163 2nd Semester January 171 171 3rd Semester May 172 4th Semester September 173 No Prior Knowledge Required No Prior Knowledge Required No Prior Knowledge Required No Prior Knowledge Required MKTG71-600 MKTG71-600 No Prior Knowledge Required MKTG71-600 Please check individual Subjects Please check individual Subjects MKTG71-600 MKTG71-600 MKTG71-600 Notes The information published in this document is correct at the time of publishing. However, all programs are subject to review by the Academic Senate of the University and reserves the right to change its program offerings and subjects without notice.
