scaling of shareholder information management

41

SCALING OF SHAREHOLDER INFORMATION MANAGEMENT –

OVERVIEW

About the JV

• 50:50 Logistics JV between Wilhelm

Wilhelmsen and Wallenius Lines in

Norway

Practice description

• Putting in place of a set of mechanisms to address the Board and shareholders’ JV-related information needs, including (in this case):

– Monthly information-clearing meetings

– Streamlined monthly report

– Corporate online information portal

Scaling of shareholder information management

Source: WWL (with permission) Joint Venture Advisory Group © Water Street Partners. All rights reserved 1

41

SCALABLE INFORMATION SHARING FORMATS MEET THE BOARD’S

AND SHAREHOLDERS’ NEEDS, WITHOUT BURDENING THE JV

Information-sharing mechanisms that WWL put into place

Scaling of shareholder information management

Monthly “clearing” meetings

• Anyone in the shareholders that has the right to know about the JV is invited, including Board

• Q&A format; participants can ask any operational, financial, or commercial questions

• Only forum for getting additional JV data; questions asked outside this meeting are referred to the next one (and not answered until then)

• Purely informational; no decisions made

The right information, to the right people, in an efficient way

• Board members and others in the shareholders have access to the information they need

• Number of information requests dramatically reduced (by more than 50%)

• JV time spent on responding to information requests/reporting significantly lower. For example, CEO time spent on responding to shareholder information requests reduced by 1-1.5 days per week

Source: WWL (with permission)

Streamlined monthly report for the Board

• Only the high-level

JV information that is “need to know” for the Board

• Reduced from what was previously a 45 page report (which included lots of information the

Board wasn’t interested in) to 5 pages

Corporate information online portal

• Direct shareholder access to WWL financial systems

• Shareholder staff can query WWL monthly financial results independently (instead of asking JV employees)

Joint Venture Advisory Group © Water Street Partners. All rights reserved 2

41

APPROACH TO MANAGING SHAREHOLDERS’ INFORMATION NEEDS

HAS CHANGED OVER TIME

Scaling of shareholder information management

Evolution of shareholder reporting and information management

Source: WWL (with permission)

Disparate reporting

Standardization of global and regional reporting, extensive content

“Compass” online (financial information system/ database with querying capability)

Forward looking & actions alerts

12 month rolling forecast implementation

Transparency with

Owners, both ways

“Full transparency with the shareholders has removed a lot of the burden of reporting and answering questions from the JV…it might sound a bit militant – it has to be”

Arild Iversen, CEO, WWL

2002 2003 - 2007 2008 - 2009 2010 - 2012 2012

Joint Venture Advisory Group © Water Street Partners. All rights reserved 3