SOCIAL MEDIA SNAPSHOT
Department of the Navy (DON)
All Navy Message (ALNAV) 056/10
Internet-based Capabilities Guidance –
Official Internet Posts
SOCIAL MEDIA SNAPSHOT
ALNAV 056/10 was issued on
August 19, 2010 providing
guidance and requirements
for DON personnel on the
use of social media in an
official capacity
http://www.npc.navy.mil/NR/rdonlyres/AD9DB957-11CC-4118-92F8-6CB2CD54D768/0/ALN10056.txt
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“Official Use” includes:
1. Official Representation: Command representatives
commenting in an official capacity on social media
sites
2. External Official Presences (EOP): Official public
affairs activities conducted on non-DoD sites on the
internet
3. Non-Public Affairs use of Internet Based Capability
(IBC): Use of wikis and other collaboration tools to
support mission related functions
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1. Official Representation= Social media
use by Navy personnel in official capacity
• Official use by Navy personnel
refers to posts on both DoD
and non-DoD websites and
social media presences
• Official use is when posts are
meant to represent a command
and by extension the Navy
• This means that the only
people that should be making
official posts on behalf of a
command are:
– Commanding Officers,
– Public Affairs Officers, or
– Those people designated to speak
on behalf of the command
Example: CDR McIlnay commenting on Danger Room
blog to add official Navy information
Example: CDR McIlnay posting a message to
the US Navy’s Facebook Page (we know this
is CDR McIlnay because of the initials signed
at the end of the post)
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2. External Official Presences=
Official command sites
• Official use by commands
refers to using Internetbased capabilities (e.g.
Facebook, Twitter, etc.)
as a means of
communicating official
command information.
• These are referred to as
External Official
Presences (EOPs)
• EOPs are by DoD Policy
Public Affairs Activates
and subject to Public
Affairs regulations
Example: U.S. Navy
Facebook Page
Example: Fleet Forces
Command blog
Example: Commander, Naval
Air Forces Twitter Account
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3. Non-Public Affairs Use of IbCs= Using
collaboration tools in an official capacity
• Official use also includes using Internetbased Capabilities for collaboration. For
example:
Example: CHINFO’s shared social media
planning calendar on Google calendar
– Using a wiki to collaborate on a
document
– Sharing an online calendar
• This official use is not considered a
public affairs activity
• Users should be mindful to only
collaborate on unclassifed, nonsensitive issues.
• If collaboration of sensitive but
unclassified (SBU) information is
needed, a secure tool such as Intelink
should be used.
Example: Navy Recruiting Command’s wiki
workspace on PBWorks
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Dos and Don’ts
of posting to
the internet in
an official DON
capacity
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Use social media in an official
capacity—It’s a great way to
communicate with Navy stakeholders!
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Allow just anyone to post
for your command
• Official posts must be made by DON
personnel authorized to speak on
behalf of their command
• Exceptions: Other personnel may
make official posts if:
– Under direct supervision of the official
authorized to release that information
– Given the authority for public release of
information by the DON official with authority
for public release (applicable for contracted
public affairs personnel)
• All posts should be transparent that the
author is representing their command.
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Post information that hasn’t
been publicly released
Such as:
•
•
•
•
•
•
•
•
•
Classified information
Pre-decisional information
•
Proprietary information
Business sensitive information
•
OPSEC
FOUO or privileged information
Information protected by the Privacy Act
of 1974 or the Health Insurance
Portability and Accountability Act
(HIPAA) of 1996
Information about casualties prior to
authorization of publication of
information
Information regarding events or
incidents currently under investigation
Copyrighted or trademarked information
without permission
Unit or other personnel lists/rosters,
charts or directories with the names,
addresses, and telephone numbers of
unit members. Does not apply to the
name, rank, or business contact
information for a CO, XO, CMC, or
command ombudsmen
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Endorse anything
Don’t post information that
• Is political in nature
• Implies endorsement of nonfederal entity products or
services
• Links to entity that may imply
endorsement such as
charitable sites
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Link to related, appropriate
external articles
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Identify yourself and your
official affiliation with the DON
Include in all official posts:
• Name
• Rank
• Title of author (unless
otherwise obvious that
the post is by the official
page administrator)
Make no attempt to disguise,
impersonate or otherwise misrepresent
the identity or affiliation of the author.
Anonymous posts are prohibited.
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Tell the truth and use spell check
Take care to write in a professional manner and
use correct spelling and grammar
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Treat others with respect
• Refrain from release of
information about private
individuals
• Refrain from inappropriate
comments about leaders
• Refrain from inappropriate
comments about junior
personnel
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Correct misinformation politely
A discussion on the U.S. Navy Facebook Page raised
concerns over OPSEC among fans. No OPSEC
violation, in fact, took place and Navy responded:
• Correct misinformation
in a respectful, clear
and concise manner
• Personal attacks are
prohibited
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For External Official Presences
[AKA your command’s Facebook Page,
blog, Twitter account, etc.]
there are fiverequirements in addition
to those already outlined, that you
must comply with…
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Register your sites
www.navy.mil/socialmedia
www.marines.mil/socialmedia
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Designate a site administrator
Site administrators are
responsible for ensuring:
1.
2.
3.
Content posted to the site is in compliance
with content restrictions
The site is configured securely in
coordination with the command’s
information assurance manager (IAM)
A comment policy is in place (if you allow
comments)*
*Standard comment policy can be found here,
WWW.CHINFO.NAVY.MIL/SOCIALMEDIA/USER_AGREEMENT.DOC
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Develop an SOP for posting
• How will information
be approved before
publishing?
• How will you ensure
information is
compliant with content
requirements?
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Link to your command’s official
website
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Monitor your sites regularly
• Monitor what community
members are saying
• Evaluate effectiveness of tools
• Regularly check to make sure
the site is in compliance with
security requirements
• Keep an eye out for fraudulent
or objectionable use
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