Cadbury Dairy Milk
When it comes to chocolate Cadbury Dairy Milk is
undoubtedly the nations favourite. It’s a brand we have
grown up with and most of us still enjoy as much when we
were young. But times are changing and some people have
grown out of the brand and are looking for a more special
chocolate experience.
FutureBrand was appointed to help the Cadbury Dairy Milk
brand by developing new flavour extensions that would meet
the needs of the young adults who are looking for more
interest and variety in their chocolate whilst still wanting the
abundance of Cadbury Dairy Milk and the highest quality
natural ingredients.
The result was two new variants, Cadbury Dairy Milk
Cranberry & Granola and Apricot Crumble Crunch, building
on the heritage of Cadbury Dairy Milk Fruit and Nut but in a
modern contemporary way. The pack presentation was also
developed to reflect this more contemporary product offer
featuring multi-layered fruit illustrations that communicate
the abundance of ingredients inside.
Kate Harding, Communications Manager at Cadbury
commented ‘this is expected to build on the success
by offering new and exciting combinations that will
drive incremental sales by appealing to our new and
current consumers’.
©FutureBrand