DESSANGE INTERNATIONAL
N°1 of “Haute Coiffure”
in the world
40 countries
Over 2 000 salons
42 training centers
20 000 collaborators
1 Billion Euros
Brand perimeter
DESSANGE INTERNATIONAL: a worldwide group
•
Two major areas of activity:
 Hairstyling franchises
 27 directly operated salons
 Products
•
3 complementary brands that give the group full coverage in the hairdressing market:
A very up-market brand positioned in global beauty.
425 salons in 40 countries.
A hairdresser, colorist, make-up artist brand, positioned in
the mid-luxury market. 420 salons in 14 countries.
Leader hair salon franchisor in the United States in the
value segment. 1215 salons in the United States.
DESSANGE INTERNATIONAL: Organization chart
GENERAL COORDINATOR
CHAIRMAN OF THE EXECUTIVE BOARD
Marie-Hélène Jaffrès
Benjamin Dessange
GENERAL MANAGER
Emmanuel Gasnot
LEGAL DEP
MANAGER
Deputy General Manager
Legal – Finance - IT – HR
Deputy General Manager
Marketing Strategy – Products – North America
Philippe Vincent
Marie-Laure Simonin Braun
ACCOUTING
MANAGER
HUMAN RESOURCES
MANAGER
MEDIA AND
COMMUNICATION
DIRECTOR
PRODUCTS
COMMERCIAL DIRECTOR
France
Belgium
Spain
Italy
Luxembourg
Switzerland
Catherine
Villard
Muriel
Auffrere
Marie-Laure
Pineau
Sophie
Lajouanie
Larger
Sandrine
Leycure
d’Agostino
FRANCHISE
COMMERCIAL
DIRECTOR
FRANCHISE
COMMERCIAL
DIRECTOR
France
Belgium
Spain
Italy
Luxembourg
Switzerland
Europe
(out Europe of 6)
Africa
Middle East
South America
Asia
Oceania
Dom Tom
Bruno L’Hénaff
Annabel Talon
PRODUCTS
COMMERCIAL
DIRECTOR
World
(out Europe of 6)
MARKETING
DIRECTOR
FRANCHISE
PRODUCTS
LICENCE
INDUSTRY AND
LOGISTICS
DIRECTOR
FRANCHISE
North America
Chloé
Lamoureux
Pony
Area account managers :
Mylène Mulliez – Betty Olivier
Xavière
Marlaud
Jean-Marie
Camares
History of the Group
1954: The first Jacques
DESSANGE hair salon
opens
PRODUCTS
KEY EVENTS
1975: Launch of the
first affiliate franchise
1994: CAMILLE
ALBANE, a second
franchise network, is
created
1962: The first
1979: The first
salon outside
training school
France opens
is established
1990: The first
Jacques
DESSANGE
beauty and
make-up
ranges are
created, in
partnership
with Sanofi
1999: The
DESSANGE
beauty products
unit is established
and moves to the
Lorient (France)
production plant,
built in 1997.
1996: The first
beauty
institute opens
1992: Launch of The Phytodess
treatment
the "Jacques
range is
DESSANGE
created
Compétence
Professionnelle"
hair care range,
manufactured by
L'Oréal (under
license)
2008: OFI Private
Equity Capital
purchases 65%
2007: The
of the
Group
DESSANGE
commits to a International
sustainable
Group
development
approach
2000:
Launch of
the CAMILLE
ALBANE
make-up
range
2006: Remington
and DESSANGE
combine their
skills to create a
range of
exceptional hair
care appliances
sold in specialist
retail outlets
2010 :
Acquisition of
the Belgian
Master Franchise
2009: Launch of
a DESSANGE
Paris signature
prestige hair
care range,
sold exclusively
in DESSANGE
hair salons
2010 : the
HAIR SPA
concept is
created
2010 : Launch of
the DESSANGE hair
accessories range
manufactured by
La Brosse et
Dupont (under
licence)
2011: Acquisition
of the
DESSANGE
United States
Master Franchise
2011: Creation of
the distance
training tool:
DESSANGE
Learning Lounge
Key Figures of the Group
EBITDA by Regions
Turnover by Regions
France &
Others
France
USA
USA
Others
Turnover by Activities
Franchise
Products &
Licenses
Owned Salons
3 pillars of our Success
•
A pioneering spirit: changes behind the boom in the hairdressing sector:
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•
An unique affiliate franchise system: passing on know-how, values and quality

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•
franchise networks
licensing
creating a vertical diversification through a global beauty concept
replication of the affiliation franchise system abroad
through training schools, the Group's cornerstone
strong growth with an identical level of service throughout the network
A world of Excellence:


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imparted by training schools on every continent
confirmed in 2003 when the Group was granted ISO 9001 certification
renewed every year, for its cosmetics development and manufacturing plant in Brittany
(France)
Top-level professionals: DESSANGE International has been able to hire and retain
professionals who all share the same quality standards.
rigorous partner selection process
policy of developing managers' career plans
Our Assets
• Strong equity and brands’ positioning
• Creativity and innovation
• High Research & Development spending
• Training centers and distance training tool (e- Learning)
• Existence of successful international networks
• Brand promotion through development of product lines
• Directly operating industrial facilities & commitment to sustainable development
DESSANGE Paris
Femininity, elegance and seduction , 3 words
that define the DESSANGE universe, a “Maison
de Luxe” dedicated to woman's beauty.
Partner for prestigious events and true icons of
the movie industry, the brand pampers each
day thousands of woman around the world
looking for a unique dimension for their
beauty.
The expertise that can be found in of its
DESSANGE Beauty Salon or Spa is the very
essence of its products. Haircare, makeup,
skincare and bodycare are offering to each
woman the glamour, sensory appeal and the
professionalism she searches for.
Paris Champs Elysées Flagship
International DESSANGE Flagships
Yalta - Ukraine
Bruxelles - Belgium
Vienna - Austria
Washington - US
Communication & Events
Show Prestige
DESSANGE PARIS : 2 collections per year
DESSANGE Paris – Haircare products
DESSANGE PARIS,
Leader on the international upscale
hairstyling market, DESSANGE puts
creation
and
expertise
in
its
exceptional hair care line.
Precious and subtle, these products
combine formulas containing high
concentrations of noble ingredients
such as black pearl and subtle
fragrance. These products, true
concentrates of substance and shine,
transform the hair into a divinely soft
and luminous texture.
DESSANGE Paris – Haircare products
• Upscale positioning
• 14 SKUS
• Public Price Range : 31€ - 48€
• Benchmark :
 Shu Uemura Art of Hair
 Leonor Greyl
 Carita
DESSANGE Paris – Hairstyling products
New-generation high-tech active
ingredients, innovative textures,
sophisticated packaging and a
distinctive eye-catching design :
the DESSANGE hairstyling line
combines technical prowess and
top-end positioning to enable all
hairstylists to give free rein to their
creativity.
DESSANGE Paris – Hairstyling products
• Upscale positioning
• 15 SKUS
• Public Price Range : 17€ - 26€
• Benchmark :
 Shu Uemura Art of Style
 L’Oréal Texture Expert
DESSANGE Paris – Skincare products
Constantly attentive to women, the
brand has built its beauty expertise
upon a true understanding of their
needs.
As their ally, it has created a pure
and elegant line for the face, a line
that awakens the senses.
Made with a combination of proven
active ingredients, textures and
refined colours, the DESSANGE care
products guarantee daily pleasure.
Reactivate, nourish and soothe and
enhance, firm and plump up or
restructure: the range perfectly
meets the needs and desires of all
beauty types.
DESSANGE Paris – Skincare products
• Upscale positioning
• 13 SKUS
• Public Price Range : 20€ - 146€
• Benchmark :
 Lancôme
 Estée Lauder
DESSANGE Paris – Make-up products
Bright shades, modern colours,
sensual
textures,
professional
accessories: DESSANGE make-up
products unveil each woman’s
unique
beauty
for
radiant
complexions,
sculpted
faces,
intense eyes.
The upscale range developed by
our studio make-up artist draws its
inspiration from the brand's hairstyle
collections.
Thus, cut, colour and make-up
come together in harmony - a sign
of true elegance. As hair stylist, artist
and trend-setter, DESSANGE designs
ever-surprising,
sophisticated
collections that set the tone each
season.
DESSANGE Paris – Make-up products
• Upscale positioning
• 120 SKUS
• Public Price Range : 15€ - 47€
• Benchmark :
 Lancôme
 Estée Lauder
PHYTODESS Haircare products
PHYTODESS are true beauty treatments
for the scalp and hair that combine
naturality, luxury and hairstyling
expertise to reveal and enhance the
beauty of your hair.
At the heart of their unique formulas,
color clays, essantial oils, plant
extracts, trace elements and precious
metals or stones work together with
teh delicate textures and subtle
fragrances to offer your real moments
of pleasure.
The gentle nature of the formulations
makes it possible to combine them at
will in order to create tailor-made
treatments that will bring the
professionalism and expert techniques
of your hairstylist into your own home.
Hairstyling expertise and the wealth
of nature as sources of beauty
PHYTODESS Haircare products
• Mid-scale positioning
• Natural active-ingredients with a
sustainable sourcing
• 18 SKUS
• Public Price Range : 18€ - 49€
• Benchmark :
 Kerastase
Phyto
 René Furterer
DESSANGE DEVELOPMENT MODEL
Worldwide Development
DESSANGE pursues a worldwide development build on :
-Franchise (40 countries)
-Products distribution
- in our salon networks
- through distributors (17 countries)
DESSANGE Paris Business Model
DESSANGE flaghsip
To set the brand equity for the future salon
development and to serve as a relay
for marketing and P&R events
DESSANGE training academy
To serve as a key stone for local partners
as well as a recruitment center of new
managers and or salons (open-school)
DESSANGE products distribution
To increase the brand awareness
To leverage the brand development
DESSANGE training Academy
DESSANGE training academy
51 rue du Rocher – Paris - FRANCE
International DESSANGE Training centers
42 training centers in the world (Paris, Milano, Moscow, Brussels,
Washington DC …)
DESSANGE E-learning
DESSANGE Paris Franchise - Affiliation system
An original policy developed from 1975, which became
the backbone of our international expansion.
1. A Brand developer :
To fully implement the concept of the Brand first with a flagship and after with
sub-franchises, whilst taking into consideration the local realities.
2. An image ambassador :
To build the image of the Brand on the Territory, so that the harmony, consistency
is preserved all over the world (strategy, marketing plan, development).
3. A commitment of using selected products in each salon :
To ensure the image, positioning and referencing of relevant references (retail &
professional uses) among 2 000 hair care, skincare and make-up references.
4. A businessman paying attention to organization, training, management,
marketing, PR.
Our commitments
Signing a DESSANGE franchise agreement means an access to:
 Exclusive concept
 Brand image
 Upscale salons specifications and designs
 Innovative marketing
 Tailor-made training
 Support in the opening process
 Product lines reflecting brand identity
 « Fall Winter » and « Spring Summer » hair and make-up collections
 Best commercial terms and support from L’Oréal Professionnel
L’Oréal Partnership
A strong hairstyling partnership
&
As our privileged and international partner, L'Oreal supports us in all our projects:
-
Support in leveraging brand awareness
Support in our business development
Support in retail conditions : best commercial conditions, animation …
Support in training
Identified contacts :
Eric de la Tour : Exclusive Key Account Manager for L’Oreal PPD
2013 Openings & Projects
2013 Openings
Middle-East
Dammam
Morocco
Agadir – Sofitel Thalassa
Sea & Spa
Middle-East
Oman
Middle-East
Djeddah
Ukraine
Mariupol Hotel
Morocco
Casablanca
Russia
Krasnoyarsk
2013 Openings
Georgia
Tbilissi
Turkey
Istanbul
UAE
Dubai
Australia
Sydney
Ukraine
Odessa
2013 Key Projects
Germany
Baden Baden – Cologne
Munich - Stuttgart
United Kingdom
London
Brazil
Master Franchise
Azerbaijan
Master Franchise
India
Franchise - Bombay
Vietnam
Franchise
Japan
Master franchise
COMMERCIAL APPROACH
Entrance Fees
This amount varies depending on the business model. It takes into account :
 The value of the DESSANGE Paris Brand (prestigious Heritage, history, trademarks
associated, brand equity & concept, & potential of growth on the Korean market).
 The right to be the exclusive partner to open hair salons under that brand on your
market
 The type of agreement and related BP (number of DESSANGE salons)
 The registration costs of the brand on your market that we renew each year
 Full assistance to define the layout of the flagship salon (opening process)
Specifications, design and proposal from blueprints and validation of the project, travel
to site during works, assistance with the various opening procedures & decoration
 Training and follow-up of the flagship opening (2 DESSANGE senior trainers for about 10
days, you only cover the local expenses, hotels & meals).
 Access to the DESSANGE brand image, collections, communication, marketing,
training and products.
Annual Fees
It equals a percentage of your services revenues.
 It includes guarantee that are stipulated with the future franchisee according to the
country’s socio-economic situation.
 On a daily basis, it will give you the following supports :
• A complete export organization based in Paris with specialists in each category :
marketing, products, training, sales, regulatory… with a dedicated account manager
• Access twice a year to an exclusive hair collection made by our Artistic Team and all
the B to B & B to C associated tools
• Access to our intranet network (news, key figures, events, marketing information,
training, products...)
• Access to our E-learning platform (exist in 10 languages, has to be developed in
Chinese)