CATALOGUE 2014
Brand Statement
Cross luxury writing instruments are renowned for their distinctive style and superior quality.
They have long been symbols of success and achievement and no longer serve as simply functional
writing instruments. With an increased focus on fashionable colours and stylish designs, Cross
pens and accessories are the perfect way to finish off your daily wardrobe, or add that extra
flair to an evening on the town. As a leading fashion-focused Writing Instrument and Accessories
brand, blending the timeless appeal of its brand heritage with contemporary design, detailing and
finishes, Cross appeals to young and old, style-conscious and traditional alike.
True industry veterans with more than 160 years of experience in designing and manufacturing
Quality Writing Instruments, Cross continues to lead the way in defining, expanding and
invigorating the category. Brand extensions such as luxurious leather accessories, cufflinks and
elegant timepieces and eyewear have broadened the company’s audience, helping establish a
devoted following across more than seven generations of pen and accessory consumers.
Fine craftsmanship, innovative design and impeccable customer service have long been hallmarks
of Cross quality writing instruments. The commitment to these tenets has provided a stability that
has allowed Cross to evolve as a brand: transforming from a small family-owned pen company
in the mid 1800s into the style-driven global pen and accessory brand it is today. All within the
confines of the smallest state in the US — in the bucolic New England town of Lincoln, Rhode
Island.
1
Click Collection
CLICK
A classic with a click
Because times have changed
Just when we thought our iconic Cross pen couldn’t be improved upon, we added a quick, retractable
click. The Cross Click offers the same smooth lines and slender grip you’ve come to expect from Cross,
without the twist. Instead, just click and express yourself
POLISHED CHROME
Gel Ink Pen #AT0625-1
CLASSIC BLACK
Gel Ink Pen #AT0625-2
PEARLESCENT WHITE
Gel Ink Pen # AT0625-3
SATIN CHROME
Gel Ink Pen # AT0625-4
TIFFANY BLUE
Gel Ink Pen # AT0625-5
2
Tech Collection
TECH2
Dual-personality pen
Loves paper and mobile touchscreens
You’re accustomed to the writing precision of a Cross pen. It’s only natural that we’d bring that
distinctive experience to a stylus. Tech2 combines both in one instrument. A smoother glide
and increased accuracy will make bringing ideas to life feel effortless, whether on paper or your
mobile screen.
Pearl White
Ballpoint Pen # AT0652-5
Satin BLACK
Ballpoint Pen #AT0652-1
Metallic Blue
Ballpoint Pen # AT0652-6
CHROME
Ballpoint Pen # AT0652-2
Tender Rose
3
Ballpoint Pen #AT0652-4
Tech3+ Collection
A conductive soft silicone rubber
that conveys an electrical signal
to the touch screen.
TECH3+
The ultimate in multi-tasking
Meet our incredible all-in-one switch hitter
An effortless twist transforms this finely-crafted black ballpoint pen, to a red editing pen, to
a pencil, and back again. On the other end is a precision stylus to improve accuracy and ease
when you interact with your favorite mobile device. However you choose to work and create,
Tech3+ delivers on versatility, convenience, and style.
Chrome
Multi-Function Pen # AT0090-1
Satin Blue
Multi-Function Pen #AT0090-2
Satin Chrome
Multi-Function Pen #AT0090-5
Tender Rose
Multi-Function Pen #AT0090-6
Satin Black
Multi-Function Pen #AT0090-3
All Black
Multi-Function Pen #AT0090-7
Metallic Blue
Multi-Function Pen #AT0090-8
Pearl White
Multi-Function Pen #AT0090-9
4
Tech4 Collection
TECH4
Multi-Tasking Redefined
A stylish, four-in-one pen that makes easy work of everything you take on
Tech 4 combines distinctive style with the utility of four writing tips. With a simple twist, switch
between three inks and a pencil with a unique pop-up eraser. An indicator window shows
which tip is out, while the option of our new smooth-touch non-slip finish adds a new dimension in comfort. Multi-taskers, meet your perfect match.
Performance Black Smooth Touch
Multi-Function Pen # AT0610-1
Formula Red Smooth Touch
Multi-Function Pen # AT0610-2
Lustrous Chrome
Multi-Function Pen # AT0610-3
5
Easy Writer Collection
EASY WRITER
Feeling is believing
Experience a whole new level of writing bliss.
Bold style meets superior comfort in the Cross Easy Writer. Everything about it was designed
to make writing a joy. From the wider profile, to the soft, yielding grip, to the incredible finesse
and smoothness you’ll experience when you put it to paper. It’s the pen that feels every bit as
good as it looks.
Matte Black
Ballpoint Pen # AT0692-1
Satin Chrome
Ballpoint Pen # AT0692-3
Metallic Blue
Ballpoint Pen # AT0692-4
6
ATX COLLECTION
Bold, Balanced and Beautiful
Sweeping symmetry that’s a pleasure to have and to hold
Streamlined from integrated clip to tapered tip, ATX delivers singular contemporary style in a
chic, ergonomic package. A delicate balance of design ingenuity and practical sensibility that’s
often imitated, never duplicated.
Basalt Black
Fountain Pen #886-3 • Rolling Ball Pen #885-3 • Ballpoint Pen #882-3 Pencil #883-3
Matte Chrome
Fountain Pen #886-1 • Rolling Ball Pen #885-1 • Ballpoint Pen #882-1 Pencil #883-1
Pure Chrome
Fountain Pen #886-2 • Rolling Ball Pen #885-2 • Ballpoint Pen #882-2
Black Lacquer
Ballpoint Pen # 882-36
Translucent Blue Lacquer
Ballpoint Pen # 882-37
Pearlescent White
Ballpoint Pen # 882-38
7
Classic Collection
CLASSIC CENTURY COLLECTION
Forever Classic
An icon of American design and innovation.
The choice of movers, shakers and ground breakers since 1946.
Does form follow function? Or does function drive form? Whatever your point of view, Classic
Century delivers. Its sleek profile and patented twist-action barrel sparked a design revolution.
Generations later passionate fans remain loyal to the iconic silhouette, while trendsetters
appreciate its authenticity. Cool comes full circle.
18 Carat Gold Filled/Rolled Gold
Ballpoint Pen #2802
14 Carat Gold Filled/Rolled Gold
Ballpoint Pen #1502
10 Carat Gold Filled/Rolled Gold
Ballpoint Pen #4502 • Pencil #450305
Satin Chrome
Ballpoint Pen and Pencil #AT0082-14 and #AT0083-14
Tender Rose
Ballpoint Pen #AT0082-12
8
Medalist
Pencil #330305 • Ballpoint Pen #3302 • Rolling Ball Pen #AT0085-75 • Fountain Pen #AT0086-75MF
Classic Black
Pencil #250305 • Ballpoint Pen #2502 • Rolling Ball Pen AT0085-79 • Fountain Pen #AT0086-79
Lustrous Chrome
Pencil #350305 • Ballpoint Pen #3502 • Rolling Ball Pen #AT0085-74 • Fountain Pen #AT0086-74MS
Black Lacquer
Ballpoint Pen #AT0082-77 • Rolling Ball Pen #AT0085-77 • Fountain Pen #AT0086-77MS
CENTURY II
Classic Black
Fountain Pen #2509 • Rolling Ball Pen #2504 • Ballpoint Pen #2502WG • Pencil #250305WG
10 Carat Gold Filled/Rolled Gold
Rolling Ball Pen #4504 • Ballpoint Pen #4502WG
Medalist
Fountain Pen #3309 • Rolling Ball Pen #3304 • Ballpoint Pen #3302WG • Pencil #330305WG
Lustrous Chrome
Fountain Pen #3509 • Rolling Ball Pen #3504 • Ballpoint Pen #3502WG • Pencil #350305WG
9
Apogee Collection
APOGEE
The Power Suit of Pens
Pure couture—from the way it feels, to the way it makes you feel
A perfect balance of streamlined style and classic proportions, in elegant haberdashery finishes
that are anything but business as usual. Archival in inspiration, romantic by tradition, Apogee is
the pinnacle of 21st century design.
Black Star Lacquer
Ballpoint Pen #AT0122-2
Titian Red Lacquer
Ballpoint Pen #AT0122-3
Chrome
Fountain Pen #AT0126-1 • Rolling Ball Pen #AT0125-1 • Ballpoint Pen #AT0122-1
Frosty Steel
Fountain Pen #AT0126-6 • Rolling Ball Pen #AT0125-6 • Ballpoint Pen #AT0122-6
Brushed Chrome
Fountain Pen #AT0126-18 • Rolling Ball Pen #AT0125-18 • Ballpoint Pen #AT0122-18
10
Edge Collection
EDGE
Slide Into Action
Twisting and clicking, not necessary. Playing, necessary.
For those that want to have a little fun while getting down to business, this capless rollerball
pen combines performance and practicality with play-ability. Just slide it open, unleash your
thoughts, and then snap it shut. Slide open. Snap shut.You won’t be able to resist the
temptation to play with the new Cross® Edge.
Sonic Titanium
Gel Ink Pen #AT0555-5
Jet Black
Gel Ink Pen #AT0555-2
Nitro Blue
Gel Ink Pen #AT0555-3
Octane Green
Gel Ink Pen #AT0555-4
Tender Rose
Gel Ink Pen #AT0555-6
Red
Gel Ink Pen #AT0555-7
Lustrous Chrome
Gel Ink Pen #AT0555-8
11
MASQUERADE COLLECTION
Fancy & Fun
Express your passion for fashion
Our alluring limited-edition comes fashionably dressed in Art Nouveau elegance. A swirling
peacock feather pattern shimmers over pearlescent ivory lacquer, while silvery engraving adds
dimension and intrigue. Incredibly chic and highly collectible. Behind the fancy dress, a lifetime
of celebrated craftsmanship
Cardinal Red
Ballpoint Pen #AT0082WG-58
Peacock Green
Ballpoint Pen #AT0082WG-59
Raven Black
Ballpoint Pen #AT0082WG-60
SAUVAGE COLLECTION
Wild By Nature
Express your instinct for style with exotic patterns and seductive curves
Sauvage pairs exotic engraving with organic curves that fit your hand like a glove. Fashioned
like artisan jewelry, in glossy enamel and trendy animal patterns, including the stylish new blue
azurite crocodile and smoky quartz stingray. Show the world your stylish nature.
Azurite Blue/Crocodile
Rolling Pen #AT0315 • Ballpoint Pen #AT0312-5
Brown Tourmaline/ Giraffe
Rolling Pen #AT0315-4 • Ballpoint Pen #AT0312-4
Onyx/Zebra
Rolling Pen #AT0315-3 • Ballpoint Pen #AT0312-3
12
TOWNSEND COLLECTION
Achieve Excellence
The quintessential statement of style and confidence
For those who value individuality and impeccable style, Townsend embodies classic American
elegance and finesse. Inspired by the graceful lines of 1930’s Art Deco design, with distinctive
finishes, precious metals and the signature double band. Now available for a limited time, the
Townsend Platinum Plated 20th Anniversary Special Edition Pen. Created exclusively to celebrate this milestone event.
10 Carat Gold Filled/Rolled Gold
Rolling Ball Pen #702 • Ballpoint Pen #702
Medalist
Fountain Pen #506 • Rolling Ball Pen #505 • Ballpoint Pen #502
Lustrous Chrome
Fountain Pen #536 • Rolling Ball Pen #535 • Ballpoint Pen #532
BAILEY COLLECTION
Elegance Redefined
The pleasure will be all yours
The sophisticated Bailey collection delivers executive quality at an exceptional value!
Deep-cut engraved center band exhibits classic styling.
Rich lacquer finish is smooth and vibrant.
Black Lacquer
Ball-Point Pen #AT0452-7
Black Lacquer
Rolling Ball Pen #AT0455-7
Black Lacquer
Fountain Pen with medium steel nib #AT0456-7MS
13
STRATFORD COLLECTION
The Legend Continues
Embracing both tradition and evolution—the iconic Cross profile takes a
broader point of view
A smooth distinguished silhouette with all the historical charm of classic Cross product. Cross
Stratford ballpens, smooth distinguished silhoutte with all the historical charm of a classic
Cross Pen. It gives Cross one more reason to boast about its impressive legacy
Chrome
Ballpoint Pen #AT0172-1 • Rolling Ball #AT0175-1
Satin Chrome
Ballpoint Pen #AT0172-2 • Rolling Ball #AT0175-2
Satin Black
Ballpoint Pen #AT0172-3 • Rolling Ball #AT0175-3
BEVERLY COLLECTION
The Fashionable Accessory
Perfect fashionable female accessory for any occasion at an incredible price point with a
lifetime mechanical guarantee which offers value, quality and style.
Pearlescent White Lacquer
#AT0492-2
Deep Purple Lacquer
#AT0492-7
CALAIS COLLECTION
Opposites Attract
With Art Deco inspired lines and striking two-toned finish, the Calais Collection is an
instant classic. Lightweight, sleek, with chrome accents and a bold profile, it brings a crisp,
clean look to the table every time
Lustrous Chrome
#AT0112-1
Chrome/Black Lacquer
#AT0112-2
14
Business Accessories
CROSS JOURNALS
16
Leather Collection
CLASSIC CENTURY LEATHER COLLECTION
Organized never looked so good.
The line of leather accessories as useful as they are beautiful.
Our new classically styled leather line is the epitome of Cross style. The collection was designed in Spain and crafted with full-grain Napa leather, which has a superior feel and appearance. The stitching and overall quality is impeccable. With or without personalization, each
piece in the collection makes for a beautiful gift presentation
Padfolio with Black Accessory Pen
AC257-1
Junior Padfolio with Black Accessory Pen
AC258-1
Single Pen Pounch - Black
AC259-1
Single Pen Pounch - Sand
AC259-3
Double Pen Pounch - Sand
AC260-3
Double Pen Pounch - Black
AC260-1
Jotter Black with Mini Pen
AC261-1
17
WALLETS
Bi Fold Card Wallet - Black
AC264-1
Bi Fold ID Wallet - Black
AC265-1
Bi Fold Coin Wallet - Black
AC266-1
Tri Fold Wallet - Black
AC268-1
Slim Bi Fold Wallet - Black
AC267-1
Money Clip - Black
AC271-1
Folded ID Card Case - Black
AC262-1
18
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DIRECTORS
Managing Director | Russell Hopkins
Cell: 082 808 5715 | E-mail: rh@luxco.co.za
Ground Floor, Block G, Pinmill Farm
164 Katherine Street, Sandown
PO Box 650052, Benmore 2010
Telephone: 011 - 448 2210
Main Fax: 011 - 448 2218
Internal Sales and After Sales
Fax: 011 - 448 2217
Website: www.luxco.co.z a
Financial Director | Jakov Shishler
Cell: 082 808 6166 | E-mail: js@luxco.co.za
MARKETING AND SALES
General Manager | Lynne Anderson
Cell: 083 455 4421 | la@luxco.co.za
National Sales Manager | Gary Hopkins
Cell: 082 332 6602 | E-mail: gh@luxco.co.za
Brand Manager | Niki Rowlands
Cell: 072 270 7614 | E-mail: nr@luxco.co.za
INTERNAL SALES
Fiona Bryce | fb@luxco.co.za
AFTER SALES
Naz Thazool | nt@luxco.co.za
ACCOUNTS
Motti Shishler | ms@luxco.co.za