CATALOGUE 2014 Brand Statement Cross luxury writing instruments are renowned for their distinctive style and superior quality. They have long been symbols of success and achievement and no longer serve as simply functional writing instruments. With an increased focus on fashionable colours and stylish designs, Cross pens and accessories are the perfect way to finish off your daily wardrobe, or add that extra flair to an evening on the town. As a leading fashion-focused Writing Instrument and Accessories brand, blending the timeless appeal of its brand heritage with contemporary design, detailing and finishes, Cross appeals to young and old, style-conscious and traditional alike. True industry veterans with more than 160 years of experience in designing and manufacturing Quality Writing Instruments, Cross continues to lead the way in defining, expanding and invigorating the category. Brand extensions such as luxurious leather accessories, cufflinks and elegant timepieces and eyewear have broadened the company’s audience, helping establish a devoted following across more than seven generations of pen and accessory consumers. Fine craftsmanship, innovative design and impeccable customer service have long been hallmarks of Cross quality writing instruments. The commitment to these tenets has provided a stability that has allowed Cross to evolve as a brand: transforming from a small family-owned pen company in the mid 1800s into the style-driven global pen and accessory brand it is today. All within the confines of the smallest state in the US — in the bucolic New England town of Lincoln, Rhode Island. 1 Click Collection CLICK A classic with a click Because times have changed Just when we thought our iconic Cross pen couldn’t be improved upon, we added a quick, retractable click. The Cross Click offers the same smooth lines and slender grip you’ve come to expect from Cross, without the twist. Instead, just click and express yourself POLISHED CHROME Gel Ink Pen #AT0625-1 CLASSIC BLACK Gel Ink Pen #AT0625-2 PEARLESCENT WHITE Gel Ink Pen # AT0625-3 SATIN CHROME Gel Ink Pen # AT0625-4 TIFFANY BLUE Gel Ink Pen # AT0625-5 2 Tech Collection TECH2 Dual-personality pen Loves paper and mobile touchscreens You’re accustomed to the writing precision of a Cross pen. It’s only natural that we’d bring that distinctive experience to a stylus. Tech2 combines both in one instrument. A smoother glide and increased accuracy will make bringing ideas to life feel effortless, whether on paper or your mobile screen. Pearl White Ballpoint Pen # AT0652-5 Satin BLACK Ballpoint Pen #AT0652-1 Metallic Blue Ballpoint Pen # AT0652-6 CHROME Ballpoint Pen # AT0652-2 Tender Rose 3 Ballpoint Pen #AT0652-4 Tech3+ Collection A conductive soft silicone rubber that conveys an electrical signal to the touch screen. TECH3+ The ultimate in multi-tasking Meet our incredible all-in-one switch hitter An effortless twist transforms this finely-crafted black ballpoint pen, to a red editing pen, to a pencil, and back again. On the other end is a precision stylus to improve accuracy and ease when you interact with your favorite mobile device. However you choose to work and create, Tech3+ delivers on versatility, convenience, and style. Chrome Multi-Function Pen # AT0090-1 Satin Blue Multi-Function Pen #AT0090-2 Satin Chrome Multi-Function Pen #AT0090-5 Tender Rose Multi-Function Pen #AT0090-6 Satin Black Multi-Function Pen #AT0090-3 All Black Multi-Function Pen #AT0090-7 Metallic Blue Multi-Function Pen #AT0090-8 Pearl White Multi-Function Pen #AT0090-9 4 Tech4 Collection TECH4 Multi-Tasking Redefined A stylish, four-in-one pen that makes easy work of everything you take on Tech 4 combines distinctive style with the utility of four writing tips. With a simple twist, switch between three inks and a pencil with a unique pop-up eraser. An indicator window shows which tip is out, while the option of our new smooth-touch non-slip finish adds a new dimension in comfort. Multi-taskers, meet your perfect match. Performance Black Smooth Touch Multi-Function Pen # AT0610-1 Formula Red Smooth Touch Multi-Function Pen # AT0610-2 Lustrous Chrome Multi-Function Pen # AT0610-3 5 Easy Writer Collection EASY WRITER Feeling is believing Experience a whole new level of writing bliss. Bold style meets superior comfort in the Cross Easy Writer. Everything about it was designed to make writing a joy. From the wider profile, to the soft, yielding grip, to the incredible finesse and smoothness you’ll experience when you put it to paper. It’s the pen that feels every bit as good as it looks. Matte Black Ballpoint Pen # AT0692-1 Satin Chrome Ballpoint Pen # AT0692-3 Metallic Blue Ballpoint Pen # AT0692-4 6 ATX COLLECTION Bold, Balanced and Beautiful Sweeping symmetry that’s a pleasure to have and to hold Streamlined from integrated clip to tapered tip, ATX delivers singular contemporary style in a chic, ergonomic package. A delicate balance of design ingenuity and practical sensibility that’s often imitated, never duplicated. Basalt Black Fountain Pen #886-3 • Rolling Ball Pen #885-3 • Ballpoint Pen #882-3 Pencil #883-3 Matte Chrome Fountain Pen #886-1 • Rolling Ball Pen #885-1 • Ballpoint Pen #882-1 Pencil #883-1 Pure Chrome Fountain Pen #886-2 • Rolling Ball Pen #885-2 • Ballpoint Pen #882-2 Black Lacquer Ballpoint Pen # 882-36 Translucent Blue Lacquer Ballpoint Pen # 882-37 Pearlescent White Ballpoint Pen # 882-38 7 Classic Collection CLASSIC CENTURY COLLECTION Forever Classic An icon of American design and innovation. The choice of movers, shakers and ground breakers since 1946. Does form follow function? Or does function drive form? Whatever your point of view, Classic Century delivers. Its sleek profile and patented twist-action barrel sparked a design revolution. Generations later passionate fans remain loyal to the iconic silhouette, while trendsetters appreciate its authenticity. Cool comes full circle. 18 Carat Gold Filled/Rolled Gold Ballpoint Pen #2802 14 Carat Gold Filled/Rolled Gold Ballpoint Pen #1502 10 Carat Gold Filled/Rolled Gold Ballpoint Pen #4502 • Pencil #450305 Satin Chrome Ballpoint Pen and Pencil #AT0082-14 and #AT0083-14 Tender Rose Ballpoint Pen #AT0082-12 8 Medalist Pencil #330305 • Ballpoint Pen #3302 • Rolling Ball Pen #AT0085-75 • Fountain Pen #AT0086-75MF Classic Black Pencil #250305 • Ballpoint Pen #2502 • Rolling Ball Pen AT0085-79 • Fountain Pen #AT0086-79 Lustrous Chrome Pencil #350305 • Ballpoint Pen #3502 • Rolling Ball Pen #AT0085-74 • Fountain Pen #AT0086-74MS Black Lacquer Ballpoint Pen #AT0082-77 • Rolling Ball Pen #AT0085-77 • Fountain Pen #AT0086-77MS CENTURY II Classic Black Fountain Pen #2509 • Rolling Ball Pen #2504 • Ballpoint Pen #2502WG • Pencil #250305WG 10 Carat Gold Filled/Rolled Gold Rolling Ball Pen #4504 • Ballpoint Pen #4502WG Medalist Fountain Pen #3309 • Rolling Ball Pen #3304 • Ballpoint Pen #3302WG • Pencil #330305WG Lustrous Chrome Fountain Pen #3509 • Rolling Ball Pen #3504 • Ballpoint Pen #3502WG • Pencil #350305WG 9 Apogee Collection APOGEE The Power Suit of Pens Pure couture—from the way it feels, to the way it makes you feel A perfect balance of streamlined style and classic proportions, in elegant haberdashery finishes that are anything but business as usual. Archival in inspiration, romantic by tradition, Apogee is the pinnacle of 21st century design. Black Star Lacquer Ballpoint Pen #AT0122-2 Titian Red Lacquer Ballpoint Pen #AT0122-3 Chrome Fountain Pen #AT0126-1 • Rolling Ball Pen #AT0125-1 • Ballpoint Pen #AT0122-1 Frosty Steel Fountain Pen #AT0126-6 • Rolling Ball Pen #AT0125-6 • Ballpoint Pen #AT0122-6 Brushed Chrome Fountain Pen #AT0126-18 • Rolling Ball Pen #AT0125-18 • Ballpoint Pen #AT0122-18 10 Edge Collection EDGE Slide Into Action Twisting and clicking, not necessary. Playing, necessary. For those that want to have a little fun while getting down to business, this capless rollerball pen combines performance and practicality with play-ability. Just slide it open, unleash your thoughts, and then snap it shut. Slide open. Snap shut.You won’t be able to resist the temptation to play with the new Cross® Edge. Sonic Titanium Gel Ink Pen #AT0555-5 Jet Black Gel Ink Pen #AT0555-2 Nitro Blue Gel Ink Pen #AT0555-3 Octane Green Gel Ink Pen #AT0555-4 Tender Rose Gel Ink Pen #AT0555-6 Red Gel Ink Pen #AT0555-7 Lustrous Chrome Gel Ink Pen #AT0555-8 11 MASQUERADE COLLECTION Fancy & Fun Express your passion for fashion Our alluring limited-edition comes fashionably dressed in Art Nouveau elegance. A swirling peacock feather pattern shimmers over pearlescent ivory lacquer, while silvery engraving adds dimension and intrigue. Incredibly chic and highly collectible. Behind the fancy dress, a lifetime of celebrated craftsmanship Cardinal Red Ballpoint Pen #AT0082WG-58 Peacock Green Ballpoint Pen #AT0082WG-59 Raven Black Ballpoint Pen #AT0082WG-60 SAUVAGE COLLECTION Wild By Nature Express your instinct for style with exotic patterns and seductive curves Sauvage pairs exotic engraving with organic curves that fit your hand like a glove. Fashioned like artisan jewelry, in glossy enamel and trendy animal patterns, including the stylish new blue azurite crocodile and smoky quartz stingray. Show the world your stylish nature. Azurite Blue/Crocodile Rolling Pen #AT0315 • Ballpoint Pen #AT0312-5 Brown Tourmaline/ Giraffe Rolling Pen #AT0315-4 • Ballpoint Pen #AT0312-4 Onyx/Zebra Rolling Pen #AT0315-3 • Ballpoint Pen #AT0312-3 12 TOWNSEND COLLECTION Achieve Excellence The quintessential statement of style and confidence For those who value individuality and impeccable style, Townsend embodies classic American elegance and finesse. Inspired by the graceful lines of 1930’s Art Deco design, with distinctive finishes, precious metals and the signature double band. Now available for a limited time, the Townsend Platinum Plated 20th Anniversary Special Edition Pen. Created exclusively to celebrate this milestone event. 10 Carat Gold Filled/Rolled Gold Rolling Ball Pen #702 • Ballpoint Pen #702 Medalist Fountain Pen #506 • Rolling Ball Pen #505 • Ballpoint Pen #502 Lustrous Chrome Fountain Pen #536 • Rolling Ball Pen #535 • Ballpoint Pen #532 BAILEY COLLECTION Elegance Redefined The pleasure will be all yours The sophisticated Bailey collection delivers executive quality at an exceptional value! Deep-cut engraved center band exhibits classic styling. Rich lacquer finish is smooth and vibrant. Black Lacquer Ball-Point Pen #AT0452-7 Black Lacquer Rolling Ball Pen #AT0455-7 Black Lacquer Fountain Pen with medium steel nib #AT0456-7MS 13 STRATFORD COLLECTION The Legend Continues Embracing both tradition and evolution—the iconic Cross profile takes a broader point of view A smooth distinguished silhouette with all the historical charm of classic Cross product. Cross Stratford ballpens, smooth distinguished silhoutte with all the historical charm of a classic Cross Pen. It gives Cross one more reason to boast about its impressive legacy Chrome Ballpoint Pen #AT0172-1 • Rolling Ball #AT0175-1 Satin Chrome Ballpoint Pen #AT0172-2 • Rolling Ball #AT0175-2 Satin Black Ballpoint Pen #AT0172-3 • Rolling Ball #AT0175-3 BEVERLY COLLECTION The Fashionable Accessory Perfect fashionable female accessory for any occasion at an incredible price point with a lifetime mechanical guarantee which offers value, quality and style. Pearlescent White Lacquer #AT0492-2 Deep Purple Lacquer #AT0492-7 CALAIS COLLECTION Opposites Attract With Art Deco inspired lines and striking two-toned finish, the Calais Collection is an instant classic. Lightweight, sleek, with chrome accents and a bold profile, it brings a crisp, clean look to the table every time Lustrous Chrome #AT0112-1 Chrome/Black Lacquer #AT0112-2 14 Business Accessories CROSS JOURNALS 16 Leather Collection CLASSIC CENTURY LEATHER COLLECTION Organized never looked so good. The line of leather accessories as useful as they are beautiful. Our new classically styled leather line is the epitome of Cross style. The collection was designed in Spain and crafted with full-grain Napa leather, which has a superior feel and appearance. The stitching and overall quality is impeccable. With or without personalization, each piece in the collection makes for a beautiful gift presentation Padfolio with Black Accessory Pen AC257-1 Junior Padfolio with Black Accessory Pen AC258-1 Single Pen Pounch - Black AC259-1 Single Pen Pounch - Sand AC259-3 Double Pen Pounch - Sand AC260-3 Double Pen Pounch - Black AC260-1 Jotter Black with Mini Pen AC261-1 17 WALLETS Bi Fold Card Wallet - Black AC264-1 Bi Fold ID Wallet - Black AC265-1 Bi Fold Coin Wallet - Black AC266-1 Tri Fold Wallet - Black AC268-1 Slim Bi Fold Wallet - Black AC267-1 Money Clip - Black AC271-1 Folded ID Card Case - Black AC262-1 18 19 20 21 24 25 26 DIRECTORS Managing Director | Russell Hopkins Cell: 082 808 5715 | E-mail: rh@luxco.co.za Ground Floor, Block G, Pinmill Farm 164 Katherine Street, Sandown PO Box 650052, Benmore 2010 Telephone: 011 - 448 2210 Main Fax: 011 - 448 2218 Internal Sales and After Sales Fax: 011 - 448 2217 Website: www.luxco.co.z a Financial Director | Jakov Shishler Cell: 082 808 6166 | E-mail: js@luxco.co.za MARKETING AND SALES General Manager | Lynne Anderson Cell: 083 455 4421 | la@luxco.co.za National Sales Manager | Gary Hopkins Cell: 082 332 6602 | E-mail: gh@luxco.co.za Brand Manager | Niki Rowlands Cell: 072 270 7614 | E-mail: nr@luxco.co.za INTERNAL SALES Fiona Bryce | fb@luxco.co.za AFTER SALES Naz Thazool | nt@luxco.co.za ACCOUNTS Motti Shishler | ms@luxco.co.za