On March 7– 8 concurrent
with INTERNATIONAL HARDWARE FAIR
23 IAW TRADE FAIR
rd
INTERNATIONAL TRADE FAIR FOR RETAIL PROMOTIONS AND IMPORTS
7–9 March 2016, Halls 6 and 9
9,000 Trade visitors
300+ International exhibitors
28,000 m2 Product variety
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MEETING PLACE
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SIMPLY GREAT FOR THE RETAIL TRADE
With the focus on promotional merchandise, seasonal and trend-led products, bargain-priced goods and volume business,
suppliers and buyers agree that there is
simply no alternative to the IAW.
The International Trade Fair for the retail trade in Cologne is
twice a year Europe’s leading event in terms of orders – in other
words, an absolute must for retailers and buyers. No other event
boasts such a broad range of product segments and offers
buyers a unique opportunity to do business, pick their products
for the next season and place orders on the spot.
Despite its commercial success, the IAW has always been more
than just a trade fair where orders are taken. Again and again,
this important event has proven to be a reliable barometer of
market trends.
A total of approx. 9,000 buyers from various business sectors in
more than 60 countries are expected to come to Cologne with
the intention of placing orders for the coming season. Meet the
top buyers, make new contacts and see how your order books
fill up.
For the exhibitors, the clever mix of product categories is one
of the main factors contributing to their success. Visitors find
seasonal products for the garden, decorative items, textiles as
well as evergreen product segments such as cosmetics, toys,
electronic items and household goods. The changing seasonal
element of the event ensures that the IAW always offers buyers
something new, fresh and topical to add to their next product
portfolio and boost their sales.
In March 2016, the IAW is introducing a special highlight: it will
take place over two days in parallel with the INTERNATIONAL
HARDWARE FAIR. Make contact with new clientele from hardware and DIY stores, building markets and home and garden
centres. Promotional merchandise and generators of frequent
impulse buys are needed on all sides to complete the classic
range of products.
Climb aboard now and request your customised stand proposal
today! There is even a 10% early booking discount, valid until
08.01.2016.
Ulrich Zimmermann,
Managing Director Nordwestdeutsche Messegesellschaft
Bremen-Hannover mbH
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9,000 TOP BUYERS
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WILL ORDER PRODUCTS FOR THE ENTIRE SEASON
Incredible variety – the exhibit
categories at the IAW:
Visitor target groups
are mainly buyers from:
Food & drinks
Building markets
Toiletries & cosmetics
Discount stores
Textiles & clothing
Individual retail outlets
Sport & leisure articles
Gardening markets
Toys
Department and Furniture stores
Electronic goods
Off-price shops
Household goods
Supermarket chains
Office supplies
Retail organizations
Plants & flowers, Gardening products
Consumer markets
Seasonal & trend-led products
Mail order companies
DIY & hardware products
Webshops
Gifts
Jewellery, clocks & watches
Small items of furniture & home accessories
Pet supplies
International, diverse, great sales potential – IAW trade visitors:
Admission to the IAW is exclusively for the trade. Attracting
aprrox. 9,000 buyers from 68 countries, the IAW is the perfect
platform for gaining access to new markets.
Visitors from the following countries come to the IAW:
Germany: 77%
Abroad: 23%
Who is Who of the trade –
Companies who have attended the IAW fairs:
A.S. Watson, Aldi, Barry Group, Budnikowsky, Channel 21, Cen-
Markt, Saturn, Metro, Möbel AS, myToys.de, nahkauf, Netto,
tershop, DA Retailgroep, Dohle Handelsgruppe, 3Pagen Versand,
NKD, Norma, Obi, Otto’s, Th.Philipps, Penny plus d.o.o., Pho-
Edeka, Electronic Partner, Expobörse, Futterhaus, Galeria Kauf-
to Porst, Picks raus, Plusonline, Pricecheck Toiletries Ltd., POCO,
hof, Globus, Hagebau, Hammer, Idee + Spiel, Jawoll, Karstadt,
Raiffeisen, Real, REWE, SuperCoop, T€di, Tedox, Toom, TK Maxx,
Kaufhof, Kaufland, KiK, Kienast, Krümet, Lekkerland, Maco-Mö-
Universal Pictures, Unilever, Vedes, Westfalia, Weltbild, Wicky,
bel, MÄC GEIZ, Magasins BOUM, Magowski, Markant, Media
Woolworth, Zimmermann Sonderposten and many others!
Benelux countries: 31%
Southern Europe (incl. AT & CH): 26%
Eastern Europe: 13%
Northern Europe & GB: 8%
Other countries: 22%
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STRONG GROWTH
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THERE IS ONLY ONE TREND – UPWARDS!
sed !
a
e
r
inc years
s
r
isito last six
v
f
r o r the
e
b
Num % ove
3
by 4
A major event for trade visitors
Over the past six years the IAW has become a firmly established
9,300
8,900
8,200
8,000
Satisfied exhibitors – a sign of success:
Andrew Greenaway, United Brands Ltd. (GB)
Bertil Wessels, Edco Eindhoven B.V. (NL)
“The IAW was well attended and generated a lot of potential
“The trade fair was a success for us: we were able to cultiva-
business. We will definitely come again!“
te relations with existing contacts, while also getting plenty of
Tim Schmidt, Topbrands Europe BV (NL)
7,500
“Our presentation at the IAW was once again really worth-whi-
Dominik Kahn, Gift Company Vertriebsgesellschaft (DE)
le. The large numbers and quality of the customers again secu-
“The IAW trade fair doesn’t just revolve around over stock ar-
red us some great sales.”
ticles – high-quality trending items and promotional products
Tomasz Otrembski, Eurocosmetics (PL)
6,500
date in the business diary of Europe’s top buyers. Growth has
new leads.”
are also really well demonstrated.”
“We are really happy with the IAW. We received lots of enqui-
Kevin Brough, Laltex and Company Ltd. (GB)
ries and were able to make many new contacts.“
“We are thrilled with the broad spectrum of enquiries and new
contacts.”
been steady in terms of the number of visitors as well as the
Meinhard Vinnemeier, Vinnemeier GmbH (DE)
countries and regions from which the visitors come. Approx.
“For us the IAW is the highlight of the season. This was con-
Charles Peeters, Hahebo (NL)
9,000 visitors from 68 countries are expected to attend the
firmed again this time, starting with the first day, which was
„We generate at least 25 percent of our new contacts at the
super. We were kept busy with visitors coming to the stand
IAW. In addition, we always receive a large number of orders.“
event. The proportion of visitors from outside the host nation
Germany has grown to 23 %. Much of this growth is attribu-
800
1,000
1,000
1,500
1,900
2,100
table to the rise in the number of visitors from neighbouring
2010
2011
2012
2013
2014
2015
European countries, especially eastern and southern Europe.
right to the end.”
Year
323
by
p
u
tors years!
i
b
i
exh st six
f
o
ber the la
m
u
N
ver
o
54%
Proportion Foreign Countries
Trade show business live – positive impressions
315
Why not take a look at our online videos to get an idea of what the trade show is like? Join our
297
short tour of the IAW to hear what exhibitors at the previous trade shows think about the event
and why so many top buyers
285
and exhibiting companies return time after time.
258
www.youtube.com/user/
IAWMesse
Consistent trend in exhibitor numbers
210
The last six years have seen the IAW emerge as a leading centre
for new orders of promotional products, top-selling lines and
bulk sale articles. Consequently, the number of exhibitors has
risen to 323 (in March 2015), more than one third of them foreign companies from 20 countries. The IAW in March this year
saw many new exhibitors who have chosen the IAW as a new
showcase for their product portfolio.
55
60
77
88
106
121
2010
2011
2012
2013
2014
2015
Year
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BEST CONDITIONS
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ALL-ROUND SERVICE INCLUDED
Conditions
A trade fair stand at the IAW is a wise investment that soon
pays off. 9,000 visitors from over 60 countries over just three
days, including buyers from many major retail chains is a guarantee of good sales. No other trade show stands for such a
balance of supply and demand. The high-calibre trade audience
and the attractive supporting program easily justify the cost of
the stand rental.
Row stand Great start for new exhibitors:
Special with stand construction included
Our comprehensive package is tailor-made for you and should answer any doubts that the IAW might not be just right for you!
You will only pay a very low surcharge to the stand rental and the stand assembly is already included in the package price plus
many other benefits.
125 € /m2 Row stand | 135 € / m2 Corner stand
(plus advertising contribution and advance payment for services)
(1 open side) 99.50 € /m²*
Corner stand (2 open sides) 109.50 € /m²*
End stand (3 open sides) 119.50 € /m²*
Block stand (4 open sides) 128.00 € /m²*
(*plus advertising fee and advance payment)
10 % Early booking discount
Save 10 % on the already resonable stand costs and take advantage of the early booking discount until 08.01.2016! Apply
for your stand proposal today!
We deal with everything you need for
your stand. Your stand booking covers:
Stand area 12 to 30 m2, row or corner stand (other stand
sizes available on request), Shell scheme with white aluminium
framed walls, 2.50 m high
Carpet tiles in four different colours
1 table with 3 chairs
1 lockable reception desk
2 shelves (91 x 140 x 36 cm)
Company name sign on fascia (20 characters)
Lighting (1 spot per 3 m2 exhibit space) including installation
IAW: On March 7– 8 concurrent with
INTERNATIONAL HARDWARE FAIR
In March 2016 the International Trade Fair for
be taking place in parallel on two consecuti-
Retail Promotions and Imports (7 - 9 March
ve days. In order to generate the maximum
2016) and the INTERNATIONAL HARDWARE
synergies, the spring edition of the IAW will
FAIR (6 - 8 March 2016) will for the first time
therefore run from Monday to Wednesday in
2016.
Visitors of the INTERNATIONAL HARDWARE
FAIR are welcome to obtain a complimentary
ticket for the IAW Trade fair on-site. IAW exhibitors will therefore have access to a hugely
increased visitor potential.
Figures for the previous event (2014)
and power supply connection (3 KW main supply incl. socket,
consumption will be charged separately)
Initial stand cleaning
For stand sizes as from 16 m2: 1 lockable cabin (1 x 1 m) with
3 wall mounted shelves, coat hooks and waste bin
Your PR package for extensive advertising
impact
Your company will be named on the IAW website as a new
exhibitor with a link to your website.
You will receive 2,500 impressions of your banner advertisement on our website (additional impressions are possible at a
cost of 24.50 € per thousand).
You are also entitled to two full page ads in the IAW Online
Trend Catalogue (ready layout to be provided by the exhibitor).
Exhibitors: 2,787 from 53 countries
Just think of all the additional services, which every exhibitor
Gross exhibition space: 144,200 sqm
will receive like free advertising material and free of charge re-
Visitors: 43,879 from 136 countries
freshments and snacks for you and your customers.
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GREAT COVERAGE
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ADVERTISING CAMPAIGNS IN EVERY MEDIA
Extensive advertising and many
free additional services
The location – Cologne
The IAW is located in the dynamic heart of one of Germany’s
strongest regional economies. The important trading partners
Several weeks before the trade fair opens trade visitors will be
of the Benelux countries are just over the border, while the po-
Hamburg
4,3 Million
fully informed about the IAW, the exhibitors and their products
in a highly effective campaign. The IAW employs a broad range
pulous host region of North Rhine-Westphalia is a centre of
business and industry. Consumer purchasing power is above
of PR and marketing instruments:
Berlin
4,5 Million
Advertisements, supplements and reports featured in specialist magazines
Cologne / NRW
Direct mailings to over 20,000 international buyers
18 Million
ding major enterprises in the trade and distribution sectors, as
well as the media. Half of Germany’s biggest traders are based
in North Rhine-Westphalia, e.g. Metro AG, the Rewe Group,
Banner advertising in the relevant platforms for the trade
Aldi, Tengelmann and Karstadt. Due to the central location and
Google campaigns in Germany and abroad
excellent transport links the region is perfect for accessing Eu-
Many of our services are available to you free of charge, e.g.
the company entry in the list of exhibitors, including logo, your
image copy and link to your website, as well as an advertisement in the online catalogue. Every exhibitor receives a free
Max Mustermann
Firma GmbH
Straßeweg 17
26135 Oldenburg
to many companies registered on the stock exchange, inclu-
Regular newsletter mailings
Social media marketing on Facebook, Google+ and YouTube
Nordwestdeutsche Messegesellschaft
Bremen-Hannover mbH
average here, as can be expected from a location that is home
ropean markets. The Koelnmesse exhibition halls are situated in
The figures are
based on the
metropolitan
areas.
Frankfurt
5,5 Million
the middle of the city, at the heart of Europe’s biggest economic region. Cologne is no more than an hour’s flight away from
180 million Europeans.
Munich
5,6 Million
advertising package which can be used to invite trade visitors.
Beating the competition with
know-how
First-class service for a first-class trade fair presentation
Your IAW project team is on hand to help you prepare for the
exhibitors’ party on the second day of the IAW. This takes place
trade fair as well as to offer advice and support throughout
traditionally at one of the best locations in Cologne’s inner city
the event. You can entertain your guests in our VIP lounge,
and is an excellent networking opportunity to meet business
which offers exhibitors and their guests hospitality, including
contacts.
More and more dealers are competing for the customer‘s
money. What kind of purchasing and marketing strategies
are needed? How can the right presentation of your products help? At the IAW Trendforum you can find out about
innovative ways of improving business performance. Leading
experts share their know-how and provide best-practice ex-
free high-quality catering. One of the highlights will be the big
amples for day-to-day business. The topics range from POS
product presentation to the latest psychological findings
on consumer behaviour.
IAW TRENDSELLER Product Award: How can you increase the
demand for your product? Showing that it is an award winner
is a good start – especially if the award is for highly innovative,
imaginative or exceptional products regarded as potential bestsellers. Our award, presented at the IAW, helps products achieve
Trendseller winner September 2015, from left to right:
Krüger & Gregoriades (3rd), Quickpack (1st), Smartwares (2nd)
market success as the winners benefit from the prestigious name
and reputation of the TRENDSELLER Product Award.
Trade fair date
7 – 9 March 2016, on March 7– 8 concurrent with
INTERNATIONAL HARDWARE FAIR
Venue
Cologne Exhibition Grounds, Halls 6 and 9
Messeplatz 1, 50679 Cologne, Germany
Frequency
Twice a year, in spring and autumn
Opening hours
For exhibitors: 7 a.m. – 7 p.m.
For visitors: 9 a.m. – 6 p.m., on 09.03., until 5 p.m.
No. of exhibitors / total display area
Over 300 exhibitors / 28,000 m2 (estimated)
about 9,000 trade visitors from 68 countries
Contact person for exhibitors
Kerstin Manke (Project Director)
Stand rental/m2 + VAT
Tel. +49 (0) 57 21 / 9 93 08 98
Row stand:99.50 € Corner stand:109.50 €
End stand: 119.50 € Island stand: 128 €
Advertising contribution 9.80 € /m²
Advance payment for technical services 10 € /m²
(will be credited with consumption after the fair)
Application forms can be downloaded at:
www.iaw-messe.de/stand-booking.aspx
Fax +49 (0) 57 21 / 9 93 08 99
manke@iaw-messe.de
Contact person for exhibitors
Discount
Bettina Fröhlich
10 % Early Booking discount until 08.01.2016
Tel. +49 (0) 57 21 / 9 93 08 98
Fax +49 (0) 57 21 / 9 93 08 99
Special offer for new exhibitors
froehlich@iaw-messe.de
Stand space 12–30 m² includes stand building and
promotion program
Row stand: 125 € /m²
Corner stand:135 € /m²
(Pricing covers early booking discount, surcharges will be
added as above.) For more information go to:
www.iaw-messe.de/new-exhibitor-special.aspx
Contact person for visitors
Kristin Krebstakies
Tel. +49 (0) 4 41 / 92 07 07 77
Fax +49 (0) 4 41 / 9 20 70 98
Exhibit categories
krebstakies@iaw-messe.de
Promotional products and trend-led articles from the sectors:
Food & drinks, Toiletries & cosmetics, Textiles & clothing, Sport
& leisure articles, Toys, Electronic goods, Household goods,
Office supplies, Plants & flowers, Gardening products, Seasonal
& trend-led products, DIY & hardware products, Gifts, jewellery,
clocks & watches, Small items of furniture & home accessories,
Pet supplies
Contact person for advertising
Andreas Falk
Tel. +49 (0) 4 41 / 92 07 05 68
Fax +49 (0) 4 41 / 92 07 05 72
Visitor target groups
Buyers from Building markets, Discount stores, Individual retail
outlets, Gardening markets, Department stores, Furniture stores,
Off-price shops, Supermarket chains, Retail organizations,
Consumer markets, Mail order companies, Webshops
falk@iaw-messe.de
Organizer:
Hotel bookings
Nordwestdeutsche Messegesellschaft Bremen-Hannover mbH
Please reserve your hotel rooms in good time, as the INTERNATIONAL HARDWARE FAIR is being held at the same time. You can
find resonable hotel rates and information on how to get here
at www.iaw-messe.de/travel-and-hotel-booking.aspx
Gerhard-Stalling-Str. 9 , 26135 Oldenburg, Germany
www.iaw-messe.de
www.iaw-messe.de
www.facebook.com/iaw.messe
www.youtube.com/user/IAWMesse
https://plus.google.com/+iawmesse