Tuesday, September 22
Wednesday, September 23
Thursday, September 24
Krannert Center for Executive Education
Krannert Center for Executive Education
Krannert Center for Executive Education
Class sessions held in Krannert Center,
ROOM 124, unless otherwise noted.
7:30
Continental Breakfast (Weiler Lounge)
Small Group Analysis: Consumer Expectations
8:30
Case Study Debrief: Examining Sales Strategy
through Data- Driven Decision Making
Sr. Executive (BASF)
Scott Downey (Purdue University)
Note: Our time zone is EDT
11:30 EDT
Registration Desk — West Faculty Lounge
Purdue Memorial Union (PMU)
Noon-1:15
Lunch
Program Opening
Participant Introductions
Mike Boehlje, Betty Jones-Bliss
Move to Krannert Center
The End of Competitive Advantage
Rita McGrath, Columbia University
Dinner (Krannert Drawing Room)
6:30
Case Study Debrief: Rocky Ford: The
Challenge of Sweet Success
John Knapp (invited) (Rocky Ford Growers
Assn.)
Brent Gloy (Purdue University)
8:00
Continental Breakfast (Weiler Lounge)
7:30
Small Group Analysis: Technology and
On-line Grocery
8:15
Case Study Debrief:
Delivering a Branded Product in a
Commoditized Market
Sr. Executive (King’s Hawaiian)
Allan Gray (Purdue University)
Case Study Debrief: Fulfilling Changing
Consumer Expectations of the Food Supply
Ken McCorkle
Vicki Spiller (McDonald’s Corp)
11:45
1:00
Small Group Analysis:
Rocky Ford; Data-Driven Decision-Making
5:15
7:00
Case Study Debrief:
Technology and Consumer Forces
Driving On-line Grocery Shopping:
Peapod
Sr. Executive (Peapod)
Ed McLaughlin (Cornell University)
Lunch (West Faculty Lounge)
Our Food Supply: Meeting Changing
Consumer Expectations
-Susan Forsell, (McDonald’s Corporation)
-Chris Policinski (Land O’Lakes)
-Kim Stackhouse (National Cattlemen’s Beef
Association/NCBA)
Small Group Analysis:
Aligning Growth and Strategy and Branded
Product in Commodity Market
Strategic Options for the Industry:
A Facilitated Discussion
Mike Boehlje; Allan Gray (Purdue
University)
12:30
1:15
Closing Session:
European Consumer Trends
Damien McLoughlin (University College
Dublin)
2:30
Adjourn
Case Study Debrief
Aligning Growth and Overall Business Strategy
Pearse Lyons (Alltech), Damien McLoughlin
(University College Dublin)
Networking Reception (Weiler Lounge)
6:15
Depart for Reception and Dinner
(Mackey Arena)
Lunch