WUGum:
Innovation
WUGum
WUG Functional Gums is the first international company
developing a wide range of functional products, based
on the advantage that chewing gum allows for the
active principle to be instantly absorbed by the body. The
effects are noticed after 5’ compared to the 40’ required
for any other standard product to work, such as drinks,
gels, shots, tablets or bars, which require a digestive
process to fully absorb the product.
3 years ago, during a trip to the USA, the
founders of the company discovered that
the Marines kept a caffeine chewing gum
within their survival kit for special missions.
As on other occasions, the military sector
became the lab of an invention, before it
was made available to the general public.
Following several scientific studies which
proved the effectiveness and instantaneous
effect of administering caffeine through
mastication (under the tongue), as
opposed to the digestion process required
by all other standard products and realising
that energy chewing gum manufacturers
were only focused on the military sector,
the idea of making a range of functional
chewing gums for the general consumer
was contemplated.
*
WHY A GUM?
Because when we chew, the active
principles are absorbed by means the oral
mucosa, and the effect is immediate. Any
other standard products such as drinks, gels,
bars, shots, tablets, etc. require a digestive
process to fully absorb the product, which
implies a delay of 30 to 40 minutes to
release the effect that any of the products of
the WUGum range provide.
*Fuente: The rate of absorption and relative bioavailability of caffeine administered in chewing gum versus capsules to normal healthy volunteers; Multiple Dose Pharmacokinetics of Caffeine Administered in
Chewing Gum to Normal Healthy Volunteers; Efectos de la ingesta de cafeína en el rendimiento de jugadores de Fútbol.
WUGum: R&D
I+D
The WUG project was born then, initially consisting of the development of an
energy chewing gum for elite sportsmen, based on its two competitive advantages
against any existing product until then, i.e. instantaneous effect and ease
of use.
During the last two years, our R&D Department has been working on two master
product lines:
1) Reducing the bitter taste inherent to caffeine by adding the
healthiest and most natural sweetener in the market, i.e. Stevia, which makes it
suitable for diabetics, as well as reducing the caffeine dose, by increasing the
dose of Guarana, a natural source of caffeine of a less bitter type.
2) Developing a line of functional chewing gums to satisfy the
needs of all consumers, with our patents and formulations adapted to the new
consumption method, ensuring the highest quality of the natural products used in
their making.
Bussiness Lines
Pharmacy Channel
Sport Channel
Impulse Channel / FMCG
WUG Energy
This is an ideal complement for increasing your
vitality upon waking up, when studying or driving.
It is made of caffeine, ginseng and guarana, only
sweetened with Stevia and with a pleasant berry
flavor.
WUG Energy is made with natural plants, does not require
water, or digestion, and you can take it anywhere since it
only weighs 2 grams. You can find it packaged in boxes of
20 packets with 6 units each and strips of 20 packets with 2
units each.
When
WUG Energy is consumed before activities that require an
increased level of concentration and vitality, such as driving,
studying or moderate physical exercise.
Benefits
WUG Energy activates the mind and body to fight physical
and mental fatigue, drowsiness and lack of concentration.
Ingredients
Caffeine · Ginseng · Guarana
RANKING BY PRICE
+ ACTIVE INGREDIENTS
Euros
5 Hours 58 ml
3
Caffeine is a stimulant to the central nervous system. Its intake
generates an increase in the state of alertness, improvement
of body coordination and reduces the feeling of sleepiness
and fatigue, which can be translated into an improvement in
performance.
WUG Energy 6 unit bag
2
Monster Energy 500 ml
Red Bull 250 ml
WUG Energy 2 units
1 piece of chewing gum
1
Guarana is a natural stimulant and an excellent remedy
against physical and mental fatigue. It extends the time of
wakefulness and increases the ability to carry out work that
requires physical effort. The properties of the Guarana seeds
activate our nervous system and cause the body to segregate
more adrenaline. This activates body and mind.
It stimulates the central nervous system, increases physical
and intellectual performance, increases unspecific resistance
to disease, reduces the frequency of disease caused by cold
and fatigue. Has antidepressant effect. Another significant
benefit is the capacity to reduce the cholesterol levels and
sugar in the blood, thus reducing the fat content of the body.
RANKING BY CAFFEINE
CONTENT PER Mg
mg
300
Bolsa WUG Energy 6 Uds.
250
200
Monster and Rockstar 500 ml
Mc Donals coffee 500 ml
150
5 Hours 58 ml
100
Red Bull 250 ml
Expresso 45 ml
1 piece
Instant coffee 125 ml
Decaffeinated coffee 250 ml
50
Ordinary and Zero Coke 333 ml
Pepsi Cola light 360 ml
Drinks and Shot
Coffee and WUG Energy
Starbucks large coffee 333 ml
RANKING
BY RATE AND % OF ABSORPTION
Minutes
55
Drikns
Full stomach
45
35
Drinks
Absorption
through the
oral mucosa
Empty stomach
25
15
WUG Energy
Empty/ full
stomach
95%
60%
*
5
*
Absorption
through the
digextive system
*Fuente: The rate of absorption and relative bioavailability of caffeine administered in chewing gum versus capsules to normal healthy volunteers; Multiple Dose Pharmacokinetics of Caffeine Administered in
Chewing Gum to Normal Healthy Volunteers; Efectos de la ingesta de cafeína en el rendimiento de jugadores de Fútbol.
EQUIVALENCE IN
TO ABSORB CAFFEINE
=
1 Chicle WUG Energy
=
Expresso Coffee 45 ml
Red Bull 250 ml
RANKING
BY ENERGY INTAKE
Calories
250
Sweetened with
Monster Energy 500 ml
One piece of
200
WUG Energy
2,4Kcal.
150
Red Bull 250 ml
WUG Energy 6 Uds.
100
.
.
.
.
10
1 piece
5
5 Hours 58 ml
WHY
WUG Energy
BECAUSE OF INCREASED
BECAUSE OF REDUCED
Speed in the reduction of physical
and mental fatigue
Energy intake
Rate and % of absorption
Price
Convenience and lightness of carrying it
around
Ability to be used in specific doses
WUG Climax
This is an ideal complement to improve your sexual relations,
making them more pleasant and long-lasting. It has Muira
Puama, Damiana and Maca Andina, only sweetened with
Stevia and with a pleasant spearmint flavor.
WUG Vitality is made with natural plants, does not require
water or digestion, and you can take it anywhere since it
only weighs 2 grams. You can find it packaged in boxes of
20 packets with 4eunits each.
When
WUG Vitality is consumed five minutes before sexual
intercourse. For people who weigh more than 80 k take two
pieces of gum to achieve the desired effect.
Benefits
The consumption of WUG Vitality provides more enjoyable
and lasting sexual relations.
Ingredients
Maca Andina · Muira Puama · Tribulus Terrestre
Ginseng · Rhodiola Rosea · Caffeine · Damiama
ACTIVE
INGREDIENTS
Maca
Maca is, apart from invigorating for body
and mind, also a powerful aphrodisiac and
sexual energiser. Research into its chemical
composition has revealed that the Maca root
contains a substance called p-methoxybenzyl isothiocyanate, which increases the female libido and helps solve potency issues.
Tribulus
Terrestri
Damiana
The Tribulus Terrestris is considered to
be an aphrodisiac. In the case of women, it can help with sexual desire disorders which derive from the reduction of oestrogen during menopause,
while in men it improves sperm count.
Ginseng
The most recognised effect of ginseng is the stimulation of the
libido on the sexual glands. In women, it stimulates the secretion
of oestrogen, therefore women at the early stages of menopause
will benefit from supplementing their diet with WUG Vigor. In the
same way, it increases the natural levels of testosterone in men as
well as the blood flow to the penis.
Muira
Puama
Damiana is a plant originated in Mexico which is mainly known as a natural
stimulant without toxic agents. It is
effective in increasing sexual invigoration in both men and women.
The use of Muira Puama in the short term increases the blood
flow to the pelvic area, helping prolong the feeling of pleasure
and orgasm in women, as well as erection in men. Long-term
use increases the production of sexual hormones in both men
and women. Muira Puama is an actual natural aphrodisiac
and can be the most effective natural therapy for the loss of
libido in men and women.
RANKING
BY PRICE
Euros
20
Syrub
15
Blister
CapsulEs
10
Tablets
Chewing gum
5
WHY
WUG Climax
Longer and more pleasurable sexual
intercourse
Insignificant energy intake
Form men and women
Sweetened with Stevia
Instant effect
Reduced price
Discreet and convenient to carry around
No need of medical prescription
WUG Resurrexion
It is an ideal supplement to recover body and
mind. It helps release the symptoms of occasional
hangover, headache, nausea and tiredness. It
contains Guarana Extract, Vitamin B6, Vitamin
B12, Vitamin C, Lycopene Extract and Pineapple
Extract and it has a pleasant pineapple flavour.
WUG After Party is made of natural plants and does not
require water or digestion. It can be carried around
anywhere and it only weights 2 grams. It is available in racks
of 20 packs of 2 units each.
When
WUG After Party can be taken before and after alcohol intake.
For people over 80 Kg of weight, two gums are recommended
in order to achieve the required effect..
Benefits
Intake of WUG After Party metabolises the toxins that are
generated with alcohol intake, relieving the symptoms of
hangover.
Ingredients
Guarana Extract, Vitamin B6, Vitamin B12, Vitamin C, Lycopene
Extract, Pineapple Extract.
ACTIVE
INGREDIENTS
Pineaple
extract
Vitamin C
Lycopene
extract
Vitamin B6
Guarana
extract
Vitamin B12
The active principles included in WUG After Party are all
powerful natural antioxidants which help metabolise the toxic
substances the body generates with alcohol intake. These toxins are Acetaldehyde and Malon-dialdehyde.
The use of antioxidants incentivises cell oxygenation and stimulates enzyme reactions, making alcohol digest faster.
Apart from the antioxidant properties, the Pineapple Extract
and Guarana Extract help eliminate toxins through urine due
to their diuretic properties.
RANKING
BY PRICE
Euros
15
Sachets
10
Capsules (medical prescription)
Chewing gum
Drink 140 ml
5
WHY
WUG After Party
Recovers body and mind
Very low caloric intake
Relieves the symptoms of hangover
Edulcorado con Stevia
Instant effect
Sweetened with Stevia
Discreet and easy to carry around
Does not require medical prescription