SURHUL Marketing Pack Feb15.indd - Su.rhul.ac.uk

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INTRODUCTION
We specialise in helping you promote your organisation,
services and brand to our 9,000 members at Royal Holloway
University of London through a variety of different channels.
A registered charity, SURHUL represents and involves 9,000
students, both undergraduate and postgraduate. We offer a
unique marketing opportunity helping you to connect with
our students.
With a wide range of advertising and promotional
opportunities across a variety of media such as our plasma
screens and Freshers’ Fayre opportunities, we’re here to
ensure you take your message right to the heart of your
target market.
FACTS & FIGURES
Over 9,000 students from over 100 countries
Over 2,000 are postgraduates
Over 3,000 freshers
38 clubs and 81 societies
4 licensed venues/food outlets
Over 50,000 visits made to our weekly club nights
30,000 hits on average per month to our website
The following guide offers an overview of the marketing
opportunities available, and the ways in which we can help
you get an advantage in the student market.
Please note all prices are exclusive of VAT
For all enquiries contact the Marketing Coordinator: Alison Baker T: 01784 276 700 E: alison@su.rhul.ac.uk www.su.rhul.ac.uk
FRESHERS’
Welcome Packs
We produce and distribute 3,000 welcome packs (goody bags)
to our new arrivals which includes a combination of leaflet
inserts and samples.
We also offer a package that comprises of: exclusive bag
sponsorship (logo on bag and flyer inserts), 2 day Freshers’ Fair
stall and 2 social media posts throughout Freshers’ week.
Freshers’ Package: £2,499
A5 leaflet insert per 3,000: £600
Sample insert per 3,000 £300
Freshers’ Helpers T-Shirts
Wall Planners
Our wall planner adorns the walls of hall dorms and
student bedrooms throughout Royal Holloway, and with
4,000 of these printed each academic year they provide a
great opportunity for you to get your company noticed.
Throughout the Freshers’ fayre over 150 current
students will be wearing t-shirts whilst moving in
freshers. This is an opportunity for you to have your
logo on the back of the t-shirt.
Price: £350 for logo on back of t-shirt
Sizing & Pricing
A7 Standard advert: £399
For all enquiries contact the Marketing Coordinator: Alison Baker T: 01784 276 700 E: alison@su.rhul.ac.uk www.su.rhul.ac.uk
Freshers’ Stall Hire
Our Freshers’ Fayre is a 2 day event that
attracts over 3,000 students. The fayre will be
held in and around our SU building which is a
central hub of activity for our students.
Freshers’ Fayre Important Information:
When: Thursday 24th & Friday 25th September
Where: Students’ Union Building, Royal Holloway
Who attends: Over 3,000 students
Stall Hire Prices
One Day Local/Charity Stall: £450
Two Day Local/Charity Stall: £850
One Day National Stall: £800
Two Day National Stall: £1500
For all enquiries contact the Marketing Coordinator: Alison Baker T: 01784 276 700 E: alison@su.rhul.ac.uk www.su.rhul.ac.uk
YEAR ROUND
OPPORTUNITIES
DIGITAL
Website: Banner Advertising
Placing your advert on our website’s homepage will ensure it’s seen by our students.
With over 10,000 unique visitors and an average of 30,000 hits per month, banners are a
great way to get noticed.
Banner per week: £100
Banner per month: £300
Banner refresh: £75
SU Website News & Social Media
If you have an event or a piece of news you’d like to share, we offer several opportunities
for using our social media channels. Our Facebook page has almost 8,000 followers with
an average reach of 2,500 and our Twitter page has over 2,600 followers.
News item on our homepage: £150 per day, £550 per week
Event listing on our events calendar: £50 per day
Tweet: £30, £50 inc link/picture
Facebook post: £30, £50 inc link/picture
Facebook & Twitter post: £50
Package: News item, events listing, tweet & Facebook post: £200 (24hrs)
Screens
We have a number of screens in and
around the SU. With our weekly club
nights achieving around 50,000 visits a
week, plasma screen adverts are a great
way to get your business noticed.
Sizing & Pricing
Price: £250 per fortnight
Artwork: 1280 pixels x 720 pixels JPEG
For all enquiries contact the Marketing Coordinator: Alison Baker T: 01784 276 700 E: alison@su.rhul.ac.uk www.su.rhul.ac.uk
PRINT
Events Guide
We print 2,000 events listings every 4 weeks, and these are
distributed at various sites around the campus.
Sizing & Pricing
Price: £200 per issue
Flyer Distribution
Hand to hand distribution, delivered by our student
promotional team, flyers provide a direct marketing opportunity for your business.
Sizing & Pricing
Posters
Price: £250 per 1,000 flyers, A5 or smaller
We have a number of poster boards and notice
boards located in and around the SU, in prime
locations for grabbing our students’ attention.
Vinyl Banners
We have a number of locations to place vinyl banners in
high footfall locations.
Sizing & Pricing
A4: 4 posters for £10 per week
Sizing & Pricing
Price: £200 per banner week
A3: £5 per poster per week
For all enquiries contact the Marketing Coordinator: Alison Baker T: 01784 276 700 E: alison@su.rhul.ac.uk www.su.rhul.ac.uk
On site stall hire
Sponsor A Team
On site promotion is available during term time, as well as
large scale activites if you have a particular promotion or
offer to advertise to our students.
With over 80 teams at Royal
Holloway competing at different
levels there is the opportunity for
you to sponsor a team. We can
tailor a sponsorship package to suit
your budget.
Whole day: £190
Half Day (4 hours): £100
Large scale on site activity: £499 (further details on request)
Sponsor an Event
Student Media
We have three student media outlets and can offer
advertising across all three channels;
Insanity Radio is an FM station that is listened to by
students, staff and local residents.
The Orbital is our A4 monthly publication, 3,000 copies are
printed and distributed each month.
And last but not least, RhubarbTV is our TV station filming
a variety of shows and events.
To find out more about advertising with our Student
Media, contact the Marketing Coordinator.
Each year we hold several major events including our Summer
Ball, Colours Ball and Societies Ball, attracting over 4,000 students
across the three events. Get in touch to find out more!
Other Services
We have a number of rooms and conference facilities to hire, including a catering menu that can be tailored to your requirements,
please get in touch for further
information.
If there is a particular campaign you wish to run across a number of
media channels we can create a tailor made marketing package to
meet your budget and needs.
For all enquiries contact the Marketing Coordinator: Alison Baker T: 01784 276 700 E: alison@su.rhul.ac.uk www.su.rhul.ac.uk
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