5th October | 2015
NEW BRAND COLOUR
EXCELLENCE TO LAUNCH IN
BOOTS
Colour Excellence is launching exclusively into Boots from November
and is priced at £7.99. Highlight Brightener restores hair post-salon state
and is packed in two product parts. These antioxidant formulas, once
mixed and hydraulically activated, deep cleanse the hair shaft, remove
environmentally-generated oxidised films, remove metallic and other
surface stains with the result of brightening the hair highlights. Instant
DETOX deep-cleanses and detoxifies to improve colour vibrancy on
coloured hair and bring back natural shine while restoring natural
moisturise balance in non-coloured hair. The antioxidant formula also
deep cleans the scalp to help promote new healthy hair growth ensuring
hair is brought back to its best state. The brand will be holding a canapé
and champagne Press Launch on the evening of 7 October to celebrate
its launch.
SUPERDRUG TAKES ON HIGH-END
BRANDS WITH OWN-LABEL
Superdrug has expanded its Optimum anti-ageing skin care range with a new
collection containing high-end ingredients. The Optimum PhytoDeluxe contains
Black Diamond Truffle and actives derived from platinum. Truffles are known to be
rich in amino acidsm which help improve the skin's tone and moisture balance, and
are included in expensive skin care products such as Estée Lauder's ReNutriv
Ultimate Diamond Transformative Energy Créme.
Dave Cooke, Head of Own
Brand at Superdrug,
commented: "At
Superdrug we genuinely
believe that the world's
most effective and
indulgent skin care
ingredients can be made
more affordable. We cut
through the million pound
advertising campaigns,
celebrity figureheads and
precious packaging to
offer technically advanced
products at a fraction of
the cost of the designer
version."
FUDGE PROFESSIONAL TO
LAUNCH XPANDER JELLY
Haircare brand Fudge Professional has
announced the launch of its new Xpander Jelly,
which provides men with thicker, fuller hair.
Targeting sparse, vulnerable and thinning hair,
the lightweight, non-sticky and paraben free
jelly features fibre-dense technology containing
fast absorbing fibre actives of wheat protein
and enzymes to increase the density of hair by
100%, while maintaining the hair's own texture
and feel. The included hydrolysed keratin and
vitamin B5 in the formulation improves the
hair's strength and reduces breakage, as well
as providing protection against heat up to 235
degrees. The Fudge Professional Xpander
Jelly, priced at £12.95, will be available
nationwide from October.
HAND CHEMISTRY TO
LAUNCH GLOW ‘OIL’
Hand Chemistry has announced
the launch of Glow "Oil", a safe
alternative to skin damaging DHA.
The fast-absorbing, hydrating dry
body oil works to protect skin from
oxidative damage, while providing
a subtle sun-kissed sheen. Glow
“Oil” shows a hint of golden
radiance instantly while
developing a gradual glow over 23 days for lasting colour. Key
ingredients include erythrulose, a
keto sugar found in raspberries;
melanin hexapeptide; and a
purified derivative of watermelon
and is priced at £20.
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