Student___________________________
Rubric for Sales Presentation
Written Presentation: Each written presentation should include:
Cover sheet
Highlights client and not station
Includes logo or picture of clients products
Has station contact information
Completely 5%
Partially
2 to 4%
Incomplete
0 to 1%
________
Problem/Opportunity Page
One to Two paragraphs discussing store
issue clearly as stated by client
Completely 15%
Partially
1 to 14%
Incomplete
0%
________
Research Data for Client
Research information about business
category from RAB Instant
background pertaining to business
Completely 15%
Partially
1 to 14%
Incomplete
0%
________
Media Facts
Selected for client need
Listing of strength of radio or TV
as they apply to the client’s customer
Completely 10%
Partially
1 to 9%
Incomplete
0%
________
Station Facts
Research information shows clients issue
supported by station demographic
audience data
Completely 10%
Partially
1 to 9%
Incomplete
0%
________
Two ads
Ads are different in appeal and include
store issue
Ads are appropriate for store type
Ads motivate listeners or viewers to buy
from client now
Completely 15%
Partially
1 to 14%
Incomplete
0%
________
Two Schedules
Schedules are different in appeal and
Include store issue
Schedules are appropriate for store type
Schedules motivate listeners or viewers
to buy
Completely 15%
Partially
1 to 15%
Incomplete
0%
Price Page
Both schedules are similar in cost
Both schedules use all or most of
client’s budget
Completely 5%
Partially
1 to 4%
Incomplete
0%
Completed contract for each schedule
Contracts are written and ready for
client signature
Completely 4%
Partially
1 to 3%
Incomplete
0%
Visual aspects of presentation
Presentation is;
in order
visually pleasing
neat and clean
Completely 6%
Partially
1 to 5%
Incomplete
0%
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