Jaico Publishing House
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INTRODUCTION TO
BUSINESS RESEARCH METHODS
S. Shajahan
Introduction To Business Research Methods discusses a new philosophy
in corporate research – one that has the potential to radically
transform the company that adopts the principles and practices it
advocates. This research philosophy requires a lot of
fundamental changes, such as the way in which the company has
conducted its business till date and it must be ready to change the
product and services according to what customers want, rather
than what the company has been offering. The book delves into
the background of current practices of business research, the
relevance of corporate research in the modern business scenario.
Dr. S. Shajahan, MBA, Ph.D., is an Associate Professor & Dean –
Planning and Research, IIM Shillong, Founder co-ordinator, CRM Today
Inc., India Chapter and also is a consultant for strategic marketing, CRM,
retailing and branding for several corporate houses since 1997. He has
authored 12 books so far and published 125 research papers in various
journals of national and international repute.
KEY FEATURES
• Substantial coverage of various forms of univariate
and multivariate analysis, research designs, testing of
hypothesis and Internet-based services
• Improved approach to pedagogy designed to
enhance student learning. Most updated research
applications in BRM narrated exclusively in Chapters
8 and 9 for better understanding of the subject
• Coverage of research issues/Internet applications
throughout the book
• Nearly a dozen corporate research studies
undertaken by the author are illustrated in the book
CONTENTS
1. Overview of Business Research in the New
Millennium
2. The Business Research Process
3. Overview of Business Research Designs
4. Value of Business Research Background
Information
5. Overview of Sampling Schemes and Sample
Size Determination
6. Overview of Data Analysis in Business
Research
7. Attitude Measurement: Methods and Scales
Applied in Business Research
8. Emerging Applications of Business Research
9. Business Research in Practice
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