MK203 – Principles of Marketing
Course Syllabus
Lecturer:
Phone Number:
E-mail:
Course Schedule:
Room:
Office Hours:
All course days and by appointment
1. Course Description:
This course is a general introduction to marketing.
2. Textbook:
Michael R. Solomon, Marketing: Real People, Real Choices (5th ed.), Pearson, 2006.
3. Course Overview
The material will be conveyed through lectures, various reading assignments, class discussions, case analysis, in-class presentation, and group activities. Students are required to bring
the textbook to all class sessions and are expected to read all assigned material prior to the
relevant class session.
3.1 “Learning Through Doing” Marketing Mini Projects
Every class session we will reserve some time for your team to work on your mini projects.
Each mini project will give you the opportunity to apply some marketing principles to real
world situations. 1-2 page typed summary will be due at the beginning of the next class
period. In addition, you will be asked to share some of your learning experiences with the
class (limit 5 minutes). Every team member should be active in these mini projects.
3.2 Class Participation and Discussion
Active participation will always have a positive result on your final grade of class and project
participation scores.
4. Grades
Attendance, class discussion, participation, and teamwork
Mini projects
Mid-term examination
Final examination
Total
10%
30%
30%
30%
100 %
Institute of International Studies
Ramkhamhaeng University
4.1 Grading Scale
Percentage
Grade
GP Value
85-100
A
4.0
Excellent
80-84
B+
3.5
Very Good
75-79
B
3.0
Good
71-74
C+
2.5
Above Average
62-70
C
2.0
Average
58-61
D+
1.5
Below Average
50-57
D
1.0
Poor
0-49
F
0.0
Fail
Comment
Institute of International Studies
Ramkhamhaeng University
5. Course Schedule
The following is a tentative course schedule. The lecturer may revise part of the outline to
conform to the background, knowledge, and interests of the students.
Day
Date
Lecture
Chapters
Welcome to the World of Marketing
1
June 8
Strategic Planning & the Marketing Environment
1&2
Mini project 1, p. 33
Think Global, Act Ethical
2
June 15
Marketing Information & Research
3&4
Mini project 2, p. 101
Consumer Behavior
Business to Business Marketing
3
June 22
Sharpening Focus
5, 6, 7
Mini project 3, p. 169
Creating the Product
4
June 29
Managing the Product
8&9
Mid-Term Exam
Services & Other Intangibles
5
July 6
Pricing the Product
10 & 11
Mini project 4, p.300
Connecting with Customers
6
July 13
Advertising & Public Relations
12 & 13
Mini project 5, p. 368
Sales Promotion, Personal Selling
7
July 20
Supply Chain Management
14 & 15
Mini project 6, p. 439
Retailing: Bricks & Clicks
8
July 27
16
Final Exam