July 2014
Take a Journey around Super Brands at Tent London
This September, the Truman Brewery holds a beguiling collection of design labels. Upstairs, there's all the
energy and experimentation that has become the signature message for Tent London, while downstairs, in
cool contrast, Super Brands is all serene and assured elegance, the place for big name brands to lure
buyers into spending more than they should.
AfroditiKrassa
Graham & Brown
Greeting visitors when they arrive, Super Brands now boasts its own dedicated café located right in the
entrance, designed by rising star AfroditiKrassa, loosely based on a catwalk theme. The cafe area will also
showcase new products from AfroditiKrassa, including a collection of tiles and pendant lights. This is a great
chance to see the first stand-alone range from this studio, marking an important transition into the big league.
Make sure you get a chance to say you saw it first.
A playful and striking stand from leading UK wallpaper brand Graham & Brown should attract plenty of
attention, featuring an enormous floral printed roll of paper that covers not just the stand but a Morris Minor
too. The company is previewing new collections from Barbara Hulanicki and Marcel Wanders plus an
archive collection from the Victoria & Albert Museum, Skins, a collection of realistic animal skin interpretations
and Eccentrics, five wallpapers inspired by the architectural heritage of Britain.
MG Motor
Prado by Christian Werner for Ligne Roset
Moving on, there's a chance to see MG Motor's installation. The link between design and automotive has
been spearheaded by high profile projects in Milan and this synergy now comes to Super Brands with a brand
that has been creating and building cars in the UK for the past 90 years. This heritage continues today with
the MG6 and the recently launched supermini MG3. Cars bearing the iconic octagon badge have always been
designed looking forward, while embracing the spirit of the brand's past. This ethos will be celebrated by the
UK Design Team at Super Brands, demonstrating how influences outside automotive design are shaping
future thinking.
With a global reputation for supporting new and extraordinary design talent, Ligne Roset returns this year
showcasing Christian Werner's revolutionary new seating system Prado, a vast seat that can used
independently, complete with weighted back cushions featuring an anti-slip system that remains in place
without any visible support. More design brilliance can be found with the new Adelaide Chair by Henrik
Pedersen on the BoConcept stand, which is fully customisable with over 100 different finishes to select from.
And for those in need a little R&R, Fatboy will be taking over the terrace, filling the space with its distinctive
seating plus inflatable poodles and an intriguing collection of vintage objects.
Global Color Research
Materials Council
With form and function covered, Super Brands sets about bringing colour into focus with the help of trend
consultancy Global Color Research in the shape of an informative installation, taking viewers on a trip
through ten years of colour trends, beautifully illustrated by the company's exhaustive archives. Moving into
the future, there will also be a chance to discover essential key colour moods for 2015/16. Global Color
Research will be collaborating with leading surfaces designer Giles Miller on two installations to celebrate the
last ten years, one on site and one located at Shoreditch High Street.
Look out too for the plethora of surfaces exhibitors at Super Brands London this year. Exciting new directions
in a comprehensive and diverse collection of surface solutions will be revealed on stands including
Armourcoat, Marshalls and Ivanka. Under the title 'Nooks, Niches and Crannies,' The Materials Council's
trail starts in Super Brands London and features a series of installations designed to reveal pioneering
architectural materials and manufacturing processes, showcased by a sculptural intervention and responding
to the geometry of each location.
Super Talks
Touchwood Chair by Lars Beller Fjetland for 100% Norway
Visitors looking to be inspired and possibly enraged should head to the Design Exchange's Super Talks, a
potentially noisy and contentious forum for interactive discussion where the subject matter and direction will
be dictated by what the audience wants to know. Talks this year include Studio TILT, responsible for Tent
London's first ever co-designed press office, Global Color Research on future colour trends and Dr. Donnie
Maclurcan discussing why not-for-profit enterprises can outperform more traditional models.
Bergen Academy of Art and Design (KHiB) has been selected by the Royal Norwegian Embassy to curate
100% Norway at its new location alongside Super Brands. Designers include Anderssen & Voll with projects
for Muuto and Magis and Lars Beller Fjetland with new collections for Discipline, returning to Tent London
after the success of his Re-turned collection, seen here as a prototype in 2012, and now manufactured by
Discipline and stocked by Heals. There will also be a selection of pieces created by Norway's next generation
of new designers. Those who have loved 100% Norway's outside spaces in the past needn't worry; there will
be a purpose-built floating terrace outside with a defined Scandinavian aesthetic.
Pop-Up City Lounge Concept by Heineken
Tokyo Designers Week
From here you can look across to Heineken's newest nightlife experience, the Pop-Up City Lounge
Concept, created together with emerging talent and inspired by tens of thousands of Instagram nightlife
images. This urban design lounge premiers at Tent London before embarking on a tour around the world.
Finally visitors complete their journey around this year's Super Brands on an international note, with Tokyo
Designers Week exhibition, a highlight of Milan 2014. Adopting the theme 'TOKYO IMAGINE,' this exhibition
highlights the best of Japanese creativity and technology in interactive design and art, motion graphics and
design technology. Look out in particular for the 'Merry Go-Round' installation, skillfully blending fantasy and
motion videos, designed by contemporary artist Asami Kiyokawa.
Note to Editor
About the event
Tent Exhibitions owns and manages Tent London, sister show Super Brands London;
and hosts co-located gallery events.It takes place between the 18-21 September at the Old Truman Brewery, Hanbury
Street (off Brick Lane), London E1 6QR. UK.
Constantly evolving, always thought provoking; design trade shows Tent London & Super Brands London return for their
8th year, with over 280 companies from 29 countries, presenting a vast and diverse range of products by leading global
brands, established independents and undiscovered talents.
Spectacular installations, a Super Design Gallery, inspirational talks and presentations from country pavilions will make
this one of the largest and most popular design destinations during the Festival.
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Open Hours
Thu 18: 10am - 7pm, Fri 19: 10am - 8pm, Sat 20: 10am - 8pm, Sun 21: 11am - 6pm
Tent London & Super Brands London welcomes Trade, Public and Press on all four days that the exhibition is open.
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Admission Policy
Trade & Press members gain free entry by register online at www.tentlondon.co.uk before 12th September 2014.
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Ticket Prices
Adult £10, Child £5, Under 5’s FREE.
Discount Advance tickets £8 before 13th September at www.tentlondon.co.uk
Tickets allow entry in to Tent London, Super Brands London and its associated gallery events.
Tickets can be purchased in advance at www.tentlondon.co.uk or on-the-door at ticket desk.
For more information visit www.tentlondon.co.uk
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For more information or high res images contact David Gorrod or Jessica Hallissey at the Tent London Press Office at
Seen PR on press@tentlondon.co.uk or +44 (0)1273 722469