The 47
The
47th APACPH CONFERENCE, BANDUNG APACPH CONFERENCE, BANDUNG – INDONESIA, 21 INDONESIA, 21 – 23 OCT 2015
23 OCT 2015
Developing Flashcards as a Media Communication for Immunization Program
Dian Ayubi, Andi Sari Bunga, and Andham Dewi
BACKGROUND
• IIn 2010, 53.8% of children aged 12 –
2010 53 8% f hild
d 12 23 months got 23
h
fully basic immunization in Indonesia. • The lowest coverage was in Papua Province (28.2% and Th l
t
i P
P i
(28 2% d
the highest was in DI Yogyakarta Province (91.1%) • Reasons for not immunized are they did not Reasons for not immunized are they did not
understand on the need of Immunization, afraid on immunization side effects and family obstacle.
immunization side effects and family obstacle.
• Center for Health Promotion, Ministry of Health, p
Indonesia has developed a lot of media communication such as flashcards to improve basic immunization coverage on children
Media Description
Media Description
• Size : 410 x 290 mm
• Volume : 10 sheets
• Key Messages:
–
–
–
–
Necessary of immunization
y
Benefit of immunization
Side effect
Vaccination schedulle
Front side
id
Back side
Back side
STUDY AIM
STUDY AIM
• to explore understanding of audience to the g
p
flashcards in term messages and pictures
METHODS
• Design
i
Qualitative study with focus group discussion technique and observation
d b
ti
• Location and Time
In two sub district (Pallangga and Sumba Opu)in Gowa
District, South Sulawesi. Data were gathered in March 2014
• Participants
Health cadres and mother of children aged under 5 lh d
d
h
f hild
d d
years old. • Data collection procedure:
1. Cadres were asked to learn flashcards for 15 minutes, then 2 Each sheet of flashcards were discussed
2.
Each sheet of flashcards were discussed
3. In a role play setting with mothers, cadres were delivering health communication using flashcards
delivering health communication using flashcards 4. Discussion was conducted with mothers RESULT & DISCUSSION
RESULT & DISCUSSION
• Title : Importance of Immunization
• Findings:
– Sequence of pictures (clockwise) should follow sequence of i
immunization schedule
i i
h d l
– Father who takes children to immunize is
children to immunize is very rare situation
• Ti
Title: Immunization l I
i i
protects baby and community
• Findings:
–M
Mothers did not th did t
understand how immunization can protect community
– Children should use f t
footwear (e.g. sandal) (
d l)
when playing in outdoor
• Ti
Title: Diseases which l Di
hi h
can be prevented by immunization
• Findings:
–N
Number of pictures b
f i t
should same with number of diseases that are explained in the backside
– Children not seem as Child
t
sick children
• Title: fully immunization can protect your children
• Findings:
– Easy to understand that immunization can protect from diseases
– Children should wear cloths
l h
• Title: immunization schedule for children under 1year old
• Findings:
– Health worker should wear white uniform
– No explanation about immunization for baby aged 0 –
d 0 7 days
7d
conclusion
• Pictures for visual communication have to pp
g
support health messages • Relevant to audience’s daily lives is important thing in developing message for health
thing in developing message for health communication media
Acknowledgment
• Center for Health Promotion, Ministry of Health
• Health Promotion Section of South Sulawesi Provincial Health Office
Provincial Health Office
THANK YOU