Telematics Valley
2015-09-10
Volvo Cars Core values
How can a car
manufacturer improve
product core values by
using data analytics?
Bertil Angtorp
Volvo Cars
Senior Business Analyst
IT Strategy/Enterprise Architecture
Information Management & Business Analytics
1
Privacy and IT Security
Volvo Cars applies the same strict rules to protect the
integrity of the end-users in a connected car as it applies
to general safety issues.
It will always remain the end-user’s decision if he or she
would like to transmit personal data to another party.
Volvo, however, believes that aggregated anonymized data from
the whole Volvo car fleet can be useful to our customers – and
society. For example sharing information about road conditions,
collected by several connected Volvo cars, can in the close future
be shared with other cars and with road-maintenance authorities.
Automotive industry changes
Digital transformation
Autonomous driving
Sunfleet Carsharing
Personal Services Technician
Secure deliveries to the boot of cars
The Sensus Cloud links the car
to your services and needs
3
1998-2013. IN-CAR computers (ECU) growth & increased complexity
LIN 5
SWSR
SHMR
SHMRR
AUD
DDS
RDDM
LCM
RPDM
AUU
TMPR
DDM
RTI
PDM
PHM
UEM
PSM
DDM
HLDF
PDM
PHM
(TEM)
IAM
MMM
MS-CAN
SRS
REC
MODE
SHML
SHMRL
MS-CAN
SWM
DIM
TMPL
PAM
TRM
KVM
CPM
PAC
SRS
PSM
1998
SWS
ISO 9141
SHRC
Only without
KVM
OWS
RFR
SWSL
SWM
LIN 2
HBS
LHCU
RHCU
2006
LSM
J1962
ISO14229
J1962
ISO14229
BBS
IMS
RSM
WMM
CEM
GSM
DOR
CEM
GSM
ISO 9141 / LIN
LIN 0
LIN 1
RFR
LIN 5
AUM
LIN 7
DIM
REM
BPM
SUB
MOST
HUS
CCM
CCM
RDAR
RCM
ICM
DEF
VLITE
LIN 11
LIN 3
LIN 6
ACM
TCM
HCM
TCM
EPB
EHPAS
SAS
SUM
IAU
SCL
SAS
ECM
HS-CAN
ECM
HS-CAN
ETM
DEM
BCM
BSC
FSM
FLR
ABS
Private
CAN
SENSOR-CAN
LIN 5
SHM
AQS
SHM
FAM
FAM
IEC
RDM
MP1
LDM
LIN 4
ICM
MMS
CCM
DIM
DDM
UEM
REM
AEM
SWSR
LIN ICM 1
AUD
DABM
RDAR
ICM
MOST
MOST
PDM
MMM
HLDRL
MP2
LIN 8
AUD
ATM
CCM
DIM
DDM
PAM
POT
TRM
PDM
IAM
PHM
(TEM)
RSE
Private
CAN
HLDRR
SUB
MS-CAN
MS-CAN
REC
MODE
SHML
SHMRL
TMPL
RSM
SRM
SWM
SRS
PHM
PSM
CPM
KVM
CPM
PAC
PSM
RFR
LIN 5
LSM
SHM
RFR
SWS
ISM
J1962
ISO14229
SHM
CEM
GSM
EPB
DEM
SAS
2002
BLIS_RCM
SWSL
SWM
ISO 9141 / LIN
LIN 0
LIN 1
2012
LSM
LIN 2
J1962
ISO14229
AGM
LHCU
RHCU
HBS
BBS
IMS
BMS
RSM
WMM
IAU
SCL
CEM
GSM
LIN 8
RATD
VQM
LIN 11
LIN 3
ACM
SUM
LIN 6
TCM
Only without
KVM
LIN 7
PAS
BLIS_LCM
ISO 9141
SHRC
SCM
HCM
TCM
EPB
PSCM
SAS
SUM
ECM
HS-CAN
BCM
ECM
HS-CAN
OWS
OBC
ACCM
BECM
IEM
IGM
BCM
RCM
CVM
OWS
FSM
FLR
SENSOR-CAN
HEV-CAN
SENSOR-CAN
Private
CAN
LIN 5
SHM
AQS
SHM
FAM
FAM
FAM
AUD
DIM
DDM
PSM
AEM
MP1
MP2
LDM
LIN 8
RDM
LIN 4
CCM
ICM
PDM
MOST
MMM
ATM
SUB
MS-CAN
FAM
FAM
SRS
KVM
PAS
PHM
CPM
SCM
RRX
NVM
RSM
WMM
SCL
GDL
LIN 3
CAN
OWS
LIN 9
J1962
ISO14229
RWSR
CEM
GSM
LIN 6
LIN 7
LWSR
SWM
TCM
LIN 2
SCU
GDL
LIN 1
ACM
EPS
DEM
ECM
2003
2015
HS-CAN
BCM
BSC
SENSOR-CAN
4
Applications of In-Car Behaviour Analytics
• Improve service quality
• Provide valuable feedback
to product and service
development
• Enhance future features
and functions
=
Connected car
Driver
Model
Insight
Warranty analytics
6
QUALITY - Early warning system
reduction of warranty problem resolution time
Analysis/prediction engine
500 000
analyses
/ week
Diagnostic readouts
Repair reports
Top
concerns
Data
drilldown
From
To
Warranty data conclusions could just be
made by warranty data specialists (10 –
20 persons).
All engineering areas can follow the
performance, based on weekly updates
Error prone analysis – many parameters
to consider for correct statistics.
The standard data model guarantees all
considerations included in all statistics.
Data analysis only made when plausible
reason
Prediction feature gives early warning.
Graphs and
predictions
7
Active safety research
8
Lead creation- digital marketing
Meet John Smith
John lives in Gattonside on the Scottish Border.
John owns a 2009 XC60 with 78,690 miles
9
John´s Recent Visit to volvocars.com/uk
User visited volvocars.com/uk from an iPad. User
didn’t follow any campaigns into the site.
First, user looks at V60 offers.
Then moves to the virtual tour
Then visits the request-abrochure page.
User reviews the privacy policy.
Then requests a brochure,
stopping at both the e-brochure
and brochure pages.
10
Web behavior- Digital marketing
Path visitors take to request a brochure.
In general visitors look at one specific car model and the car configurator before they request a brochure.
11
Using VIN profitability analytics to unlock new insights
What do I
WANT to
happen?
What is the right incentive (pricing
sensitivity) to support the sales of
more profitable cars?
What IS
happening?
WHAT
will happen?
WHY
did it happen?
WHAT
happened?
What is the right mix of car configuration
to send to markets for ”stock
replenishment”?
Are customers who buy more
profitable cars more likely to be loyal
customers?
What are the drivers of
profitability?
Are COP cars more profitable than
stock cars?
12
Making it work
Consumer IT
Enterprise IT
Connected Car IT
Security & API
Strategic information integration
Channels
Common Business
Language
Analytical
Corporate BI
Data Integration
Single Integrated Golden Truth
Operational
Appointed Master Sources
Appointed Master Sources
Master Data Management
14
– Implemented framework
EIM – SEIM
TRUCTURE, DESCRIBE, GOVERN
Information analytics and
business insight
enablement
Process execution and value chain
realisation
Process
in/out put
Work tasks
 CRM
 ERP
 SCM
 PLM
Business
processes
Enterprise data management




Data Governance
Data Integration
Global MDM
Enterprise Data
Warehouse
 Data Quality
 Enterprise Data
Model
Business Analytics
Business
data
Organization
structure
Transaction data
Master data
External data
Q&A