Dove Soap
Dove
Parent Company
HUL
(Unilever)
Category
Personal Health Care – Soap
Sector
FMCG
Tagline/ Slogan
Everyday Moisture is the key to beautiful skin
USP
1/4
Dove Soap
Deep Moisturizer for Dry Skin
STP
Segment
Personal Health Care – Soap , Hair Care & Deodrants
Target Group
Targets women of all ages, shapes & sizes
Positioning
Dove is committed to help all women realise their personal beauty potential by creating products that de
SWOT Analysis
Strengths
2/4
Dove Soap
1. Dove contains 1/4 moisturizing cream
2. Zero pH levels
3. Flagship product of HUL with strong brand awareness through advertising and branding
4. Promises not to leave any residue on the skin
Weaknesses
1. Highly priced for the Indian Market
2. Targets only the female segment
Opportunities
1. Can target male audience
2. Continuous innovation
Threats
1. Increased Competition in this market segment
2. Popular only in Metro cities
3. Only for higher income and upper middle class group
Competition
Competitors
3/4
Dove Soap
1. Olay (Procter & Gamble)
2. Neutrogena (Johnson & Johnson’s)
3. Beirsdorf’s (Nivea)
4/4