SOUTH AFRICA
MEDIA KIT
2016
SOUTH AFRICA’S MOST STYLISH MEN’S MAGAZINE
INTRODUCTION
SOUTH AFRICA
G Q I S SO U TH A F R I C A’ S M OS T S T Y LI S H A N D SO P H I S TI C ATE D
M E N ’ S M AGA Z I N E , D E D I C ATE D TO TH E V E RY B E S T I N
E D ITO R IA L E XC E LLE N C E .
WITH A FO CU S
ON MEN’S
FA S H I O N ,
GROOMING,
I N V E S TI GATIV E
J O U R N A LI S M ,
OPINION,
CARS AND
TE C H N O LO GY,
G Q I S B OTH A
R E F L E C TI O N O F
A M A N ’ S LI F E –
A N D A P O R TA L
TO TH E WO R L D
H E WA NT S .
GENTLEMEN’S QUARTERLY
FASHION
2016
STYLE
SOUTH AFRICA
SPECIAL
Your summer
wardrobe
sorted
FEBRUARY 2016
R49.50 (INCL VAT)
OTHER COUNTRIES R43.42
GQ.CO.ZA
CLASSIC
WEALTH
GQ
looks
TIPS FOR
INVESTMENT
SUCCESS
FEBRUARY 2016
GQ GIRL
Badass
queen
Emilia
Clarke
DESTINATION
Jo’burg
The inner-city
spots to see
THE GQ MAN
FORMAL
CLASS
ACTS
S T Y LI S H A N D
wear
COVER STORY
WATCH THESE GUYS KILL IT THIS YEAR
Ryan Reynolds
Christoph Waltz
Jack O’Connell
Will Smith
James Corden
Will Ferrell
I S I N FO R M E D,
GQ.CO.ZA
S O P H I S TI C AT E D
Informal
THE
WEEKND
IS CRAZY FOR
KANYE WEST’S
STREETWEAR
COLLECTION
REPORT
Searching
for Sugar
Daddy
TA R G E TI N G TO P - E N D M A L E D E M O G R A P H I C S E G M E NT S , G Q A LI G N S YO U R B R A N D
WITH S O P H I S TI C ATE D A N D U R BA N E E D ITO R IA L P I L L A R S
READER FEEDBACK:
“Your magazine has influenced my style, character,
thinking and decision making.” – Raa-iq
SOUTH AFRICA
READER
PROF LE
A M B ITI O U S ,
BY THE
NUMBERS
DY N A M I C ,
DISCERNING AND
FA S H I O N A B L E ,
GQ READERS
A R E P R OAC TIV E
SPENDERS
READERS
77% Black
O N FA S H I O N ,
GROOMING
PRODUCTS,
TE C H N O LO GY,
S P O R TI N G ,
AVERAGE AGE
29
LSM 7 - 10
86%
B E V E R AG E S ,
E NTE R TA I N M E NT
A N D OTH E R
LI F E S T Y L E
S E RV I C E S .
TH E G Q
METRO/URBAN
91%
CIRCULATION
22 789
ABC
Jul – Sep 2015
MAN IS
I N FO R M E D,
S T Y LI S H A N D
S O P H I S TI C ATE D.
READERSHIP
264 000
AMPS Jun 15
(Jul 14 – Jun 15)
GQ MEN
LEAD
BRILLIANT,
CONSIDERED
LIVES
READER FEEDBACK:
“I have witnessed the magazine revolutionise the way the
modern man thinks and dresses.” – Tumelo
SOUTH AFRICA
EDITORIAL
PR FILE
> FASHION
A key GQ platform offering practical advice
on integrating the most current trends
into a polished, considered look for
every occasion, and the most essential
designers and brands to follow
> GQ ESSENTIALS
Everything a man needs to know,
every month – the people, media,
trends, tech, flavours, destinations
and conversations that matter
> PROFILES
> GROOMED
Beautiful and intriguing women from around the world
An Informative and entertaining
guide to the tools to elevate your
appearance and confidence
> GQ DRIVE
The most desirable machines on
the road, and what to expect in
the future
> GQ REPORT
Skilled writers tackle major local
and international issues in our
award-winning longform journalism
> GQ WEALTH
> FITNESS & HEALTH
Your guide to smart money
and getting ahead in the world
of business.
Separating fad from fact, GQ’s diet and exercise
experts provide the keys to all-round wellbeing
for the busy professional
READER FEEDBACK:
“I found the entertainment features to be very Inspiring.
Thank you for the great advice.” – Kgomotso
RATE CARD
2016
SOUTH AFRICA
> ADVERTISEMENT R ATES
FULL COLOUR
RATE
FULL PAGE
DOUBLE-PAGE SPREAD
TWO-THIRDS PAGE
HALF PAGE
ONE-THIRD PAGE
QUARTER PAGE
ADVERTORIAL FULL PAGE
52 500.00
105 000.00
43 500.00
39 400.00
36 600.00
31 300.00
59 900.00
* Advertorial rate includes production costs and excludes
agency commission
> PRIME POSITIONS
FULL PAGE
OUTSIDE BACK COVER
INSIDE BACK COVER
LH PAGE OPPOSITE CONTENTS
RH PAGE OPPOSITE CONTENTS
OPPOSITE EDITOR’S LETTER
OPPOSITE MASTHEAD
OPPOSITE GQ FEEDBACK
70 700.00
61 700.00
59 400.00
59 400.00
59 400.00
59 400.00
59 400.00
46 000.00
DOUBLE-PAGE SPREAD
FIRST SPREAD
SECOND SPREAD
THIRD SPREAD
112 500.00
115 300.00
115 300.00
• Positioning in the first 30% of the magazine will
carry an additional 10% loading fee.
• A 50% fee will be levied on cancellation of bookings on prime positions.
• Discounts awarded for volume commitments that
are not fulfilled will be reversed.
> INSERTS
BOUND-IN
2 pages
4-8 pages
12-24 pages
R 850.00 per 1 000
R 1 150.00 per 1 000
R 1 310.00 per 1 000
LOOSE
2 pages
4-12 pages
16-24 pages
28-36 pages
40-48 pages
issue
bookings/
cancelations
material
deadlines
advertorial
deadlines
insert
deadlines
on sale
date
Feb
7 Dec
9 Dec
25 Nov
18 Dec
25 Jan
Mar
11 Jan
18 Jan
6 Jan
3 Feb
22 Feb
Apr
8 Feb
15 Feb
3 Feb
2 Mar
21 Mar
May
7 Mar
14 Mar
2 Mar
30 Mar
18 Apr
Jun
11 Apr
18 Apr
6 Apr
4 May
23 May
Jul
9 May
16 May
4 May
1 Jun
20 Jun
Aug
6 jun
13 jun
1 Jun
29 Jun
18 Jul
Sep
11 jul
18 jul
6 Jul
31 Aug
22 Aug
Oct
8 Aug
15 Aug
3 Aug
31 Aug
19 Sep
Nov
5 Sep
12 Sep
31 Aug
28 Sep
17 Oct
Dec/Jan
10 Oct
17 Oct
5 Oct
2 Nov
21 Nov
> TECHNICAL DATA (MM)
SIZE
HALF PAGE
VERTICAL MASTHEAD
> CLOSING DATE SCHEDULES
R 670.00 per 1 000
R 950.00 per 1 000
R 1 170.00 per 1 000
R 1 250.00 per 1 000
R 1 340.00 per 1 000
FULL PAGE
TWO-THIRDS VERTICAL
HALF-PAGE HORIZONTAL
HALF-PAGE VERTICAL
ONE-THIRD HORIZONTAL
ONE-THIRD VERTICAL
quarter page HORIZONTAL
quarter page VERTICAL
BLEED
TRIM
TYPE
286 x 220
286 x 150
148 x 220
286 x 115
102 x 220
286 x 80
79 x 220
286 x 63
276 x 210
276 x 140
138 x 210
276 x 105
92 x 210
276 x 70
69 x 210
276 x 53
256 x 190
256 x 120
118 x 190
256 x 85
72 x 190
256 x 50
57 x 190
256 x 43
> SUBMISSION SPECIFICATIONS
• Live matter and type safety: Allow 10mm for trim and 13mm for bleed.
• Gutter: No type should appear within 4mm of gutter.
• DPS material to be supplied as two single pages.
• Copy running across the spine in a DPS advertisement must allow for 8mm space
in the spine for text to read.
All print ready artwork can be supplied on the following platforms:
1. Contact: Jean Jacobs
Email: production@condenast.co.za
Tel: 021 480 2300
2. Adsend
3. Quickcut
4. Dropbox, Hightail or WeTransfer to the
previous mentioned email address
5. Print ready PDF saved onto CD.
An industry standard colour proof for
colour matching on press can be supplied.
Delivery Address:
CTP Printers, Boompie Str, Parow, 7500 / Att: GQ Inserts
SOUTH AFRICA
The
Faces of
Fashion
STEFANO MORO VAN WYK
Take inspiration
from somewhere
close to home
when choosing
your accessories
A celebration of seven of South Africa’s
leading voices in men’s style
WORDS BY JASON
AND NKOSIYATI
ALEXANDER BASSON
KHUMALO
PHOTOGRAPHY BY TERI
ROBBERTS
From left:
Manyano wears Mr Price sleeveless
bomber R199. H&M vest R190.
Speedo shorts R682. Hermès at
Picot & Moss watch R53 995
When
you take
it to the
streets,
keep
it real
tidy and
opt for
tailored
pieces
Toyin wears Woolworths vest, price
TBA. Zara Man trousers R699
Mel wears Country Road sports
bra R449, tights R599. Tosoni
at Spitz heels R1 495
Beaded jewellery worn
throughout courtesy of
Annie’s Wardrobe
S
outh African style is having
a moment in the spotlight
like never before. With the
world’s attention increasingly
focusing on the prominent
re-emergence of menswear, a handful
of creative South Africans already have
a firm grasp on the movement. Meet seven
of the industry’s best designers, creatives
and outspoken voices who are not only
leaving a mark on the world of local
menswear, but taking it forward.
Lacoste polo R1 695.
Polo track pants R700.
Nike headband R88.
Oakley at Luxottica
sunglasses R2 150.
Superdry bag R1 000
Opposite:
Manyano wears H&M
bomber jacket R749.
Woolworths vest (pack
of two) R170. Banana
Republic at Stuttafords
trousers R700. Nike
headband R85
Mel wears Trenery
jacket R1 399. H&M bikini
top R229, shorts R599
GQSTYLE • SPRING/SUMMER • 2015/16
GQSTYLE • SPRING/SUMMER • 2015/16
/ GQ.CO.ZA
GQSTYLE • SPRING/SUMMER • 2015/16
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GQSTYLE • SPRING/SUMMER • 2015/16
/ GQ.CO.ZA
/ GQ.CO.ZA
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NEW BEAUTY
REPORT
TREND
HIGH-TOPS
Top to Toe
C
One of fashion’s oldest highs
gets a new lease on life
FULL PAGE
DOUBLE-PAGE SPREAD
ADVERTORIAL
R 35 800.00
R 71 600.00
R 42 900.00
Originally designed for basketball players with
a need for improved ankle support on the court,
high-tops were first invented in 1917 but only
gained popularity years later when famed Akron
Firestones player Charles H Taylor took the shoe
national through his on-court theatrics, his All-Star
roadshows and his basketball workshops.
The shoe evolved rapidly over time, assimilating
aspects of hip-hop, grunge and graffiti culture as
it went along. As formal and athletic styles merged
in recent years, the high-top suddenly found its
place on the runways of the world and even in a
few prominent art galleries. In short, this shoe – in
all its spectacularly varied styles – has become
one of the most collectable and culturally-charged
items in fashion: an absolute essential for the
contemporary wardrobe. ■
Louis
Vu
Prime positions: Full Page full colour
50
16
yR
la
Onitsuka Tiger at Jordan Footwear R730
EARS COURTESY OF NEXT MODEL MANAGEMENT
R 48 200.00
R 41 800.00
R 40 400.00
R 40 400.00
R 40 400.00
Sp
itz
R1
59
5
Check out more
of our favourites
at GQ.co.za
a R1
Pum
R6
0
49
R 83 600.00
R 78 700.00
R 78 700.00
R 78 700.00
Bu
r
be
rr
y
I L L U S T R AT I O N S B Y Q U A S I E M G A M I E T
Diesel R1 900
Report
700
FIRST SPREAD
SECOND SPREAD
THIRD SPREAD
FOURTH SPREAD
p
Re
at
Prime Positions: Double-Page Spread
950
Ca
rve
la
OUTSIDE BACK COVER
INSIDE BACK COVER
OPPOSITE CONTENTS
OPPOSITE ED’S LETTER
OPPOSITE CONTRIBUTORS
itton
R9
I
Rates
0
Full Colour
n September last year, a New York Times critic drew the ire of thousands for her review of the Shonda
Rhimes television series How to Get Away with Murder. While the piece was initially framed as
a celebration of Rhimes’s continued creation of strong, complex, black female characters, it was
frought with insensitivity, capstoned by a characterisation of the show’s star Viola Davis as ‘less
classically beautiful’ than her colleagues.
At the core of the ensuing debate was a rising movement – one catapulted forward by a continual
change from ‘you should align with us’ entertainment, advertising and campaign archetypes into an ‘we
align with you’ model, and one further driven by social activism. On TV, that has meant a gradual move
away from classic entertainment tropes in character makeup and diegesis. Shows like Murder, Orange
is the New Black, and Blackish further the cause of their forerunners (Will & Grace, Sex and the City) by
creating characters that trade stereotype for reality, with relatable, real-world complexities resulting from
intersections in identity.
Indeed, we have begun to see our demand for true, on-the-ground diversity met more and more
throughout the entertainment industry; it seemed that only fashion was slightly behind. When it came to
casting campaigns and runway shows, it had long seemed that diversity was a catchphrase or a buzzword
rather than a standard practice. While certain brands have gradually become more representative on the
whole, the faces of international fashion have been binary at best, with brands like Tom Ford and Dior
succeeding at diverse castings for runway shows, and others failing miserably.
Until now. A new normal has risen, made up of those once forced to reside on the fringes. Now, the
celebration of ‘the alternative’ is reaching its watershed moment, transitioning from an underground,
indie movement into one that’s changing the parameters of ‘mainstream’. Fuelled by social media and
its inherent democracy, a new troop of models is ushering in a new standard of beauty – one that’s more
> GQ ST YLE R ATES
Some of his personal highlights have been his
work on music videos, notably with Katy Perry and
Beyoncé. ‘When I worked with Katy Perry, I was
feeling pretty down. And her song “Firework” –
I was looking at her in the video on TV, and it
was one of the first times that I saw two men
kissing in a music video on national television.
I thought it was just so cool, and I thought it
was so beautiful. I thought, I don’t really care
about famous people, but if there’s one person
that I would like to meet, it would be Katy Perry.
And then a week later, I got a message on
Facebook from her manager asking if I could be
in her music video.’ That video was for ‘ET’, in 2011,
which went on to win two VMAs.
Next was Beyoncé. ‘I just really wanted to meet
her and I wanted to be in one of her videos, but
I just didn’t know how I would do this. And then,
sure enough, I met [her stylist] Ty Hunter. Ty
started to see my work. I kind of became his
godchild, and I met Beyonce when I was 19, and
I’ve known her ever since.’ Ross appeared in the
118
2 29
LARGER SIZE
330MM X 240MM
WITH 250 GSM GLOSS
PHOTOGRAPHY BY
tS
tyl
em
olo
gy.
com
R
> FORMAT
Lead
Story
Today’s activewear goes beyond what you find at the stadium. With luxury textures, hot colours
and clean cuts, the ball is in your court
la
rk
GQ Style is the definitive
guide to men’s fashion
in South Africa and at
the helm of the African
continent’s style
revolution. Through
its association with
Condé Nast International,
GQ Style has access
to the world’s
most accomplished
photographers, stylists
and fashion writers.
Published biannually, the
standalone magazine’s
large-format environment
provides style inspiration
and empowers readers to
take informed and stylish
steps towards a fashion
refinement and sensibility.
GQ men in South Africa
are on a fashion journey;
GQ Style is their ultimate
guide and resource.
Game On
Celio R1 040
30
GQSTYLE • SPRING/SUMMER • 2014/15
> FREQUENCY
BIANNUAL
AUTUMN / WINTER – MAY
SPRING / SUMMER – OCT
THE
DEFINITIVE
GUIDE TO
MENSWEAR
> CLOSING DATE SCHEDULES
issue
bookings/
cancelations
material
deadlines
advertorial
deadlines
insert
deadlines
on sale
date
GQ Style | Spring / Summer
22 Mar
29 Mar
16 Mar
13 Apr
2 May
GQ Style | Autumn / Winter
22 Aug
29 Aug
17 Aug
14 Sep
3 Oct
TECHNICAL DATA
Size
Bleed
Trim
Type
FPFC
340 X 250MM
330 X 240MM
310 X 220MM
READER FEEDBACK:
“A big thanks to GQ for helping me build up my confidence
and keep me on top of my game.” – Pieter-Steyn
97 80
DIGITAL
GQSouthAfrica
53
SOUTH AFRICA
GQ.co.za is an enriched web
experience offering anytime
access to content that’s
punchy, plentiful and up to
date. The site covers the same
pillars as the magazine–
men’s fashion, style, girls,
technology, motoring,
wealth and grooming with
the samevoice as our print
version. Readers can engage
via comment boards and
social-media platforms. GQ is
a world-class site for stylish
South African men.
Dynamic content gives
depth to the site and allows
users to explore and engage.
Our award-winning fashion
department’s style section
includes international and
local trends – fromcatwalk
reports to street style and
fashion advice. You can also
@GQdotcoza
find out where to buy the
items you like. Video,
galleries and interactive
campaigns allow GQ to come
to life in a whole new way.
GQ.co.za, along with our
social media platforms,
Facebook, Twitter and
Instagram, allows GQ men to
become a part of the world
that the magazine brings
them every month.
> RUN OF SITE (ROS) DIGITAL ADVERTISING OPPORTUNITIES
AD PL ACE M E NTS
SIZE
#THENUMBERS
CPM MONTH LY
R ATE
INTE R AC TIVE
CUSTOM
CAM PAIG N
Leaderboard
(728x90)
R380
R8 500
Format: gif/jpg
Banner
(728x90)
R340
R7 500
Max size: 1MB
Island/MPU
(300x250)
R350
R8 000
Click-through URL
Half page
(300x600)
R360
R8 500
Material deadline:
14 working days before live date
Homepage wallpapers
PAG E IM PR E SSIO NS
167 188
U N IQ U E USERS
33 118
R30 000
(winge d area)
(180X800)
(middel area)
(990X800)
R20 000
(180X800)
(middel area)
(990X800)
Overlay
(to spec)
From
R35 000
Rich Media
(to spec)
From
R10 000
Section Takeover
R2 000 (daily rate)
> DIGITAL
NEWSLETTER
Size: Banner (728x90)
Weekly Rate: R2 500
Digital Dedicated Mailer: R20 000
Pages viewed
per visit
195 000
R3 000 (daily rate)
Subject to client brief, activity
mechanics, production requirements
and editorial approval.
3.8
Time spent
on site
Effective Measure Avg 2015
Homepage Takeover
From R25 000
2m:46s
SOCIAL M EDIA
FO LLOWI N G O F:
Video and Expanding Ads
> NATIVE
N E WSLE T TER
SU BSCRI B ERS
21 000
Site Wallpaper
(winge d area)
GQSouthAfrica
> INTER ACTIVE CAMPAGN
GQ South Africa
@GQdotcoza . 19min ago
From R85 000
Subject to client brief, activity mechanics, production
requirements and editorial approval.
> ADDITIONAL
DIGITAL ADVERTISING
OPPORTUNITIES
> SURVEY
From R35 000
*Social media subject to
editorial approval from
R7 500 per post.
T&Cs (published at editorial discretion)
> COMPETITIONS
Minimum Prize Giveaway Value:
R5 000
Should your prize giveaway not be adequate,
a cash component will be negotiated.
SOUTH AFRICA
CONTACT
INFO
> CAPE TOWN OFFICE
Abigail Jacobs
GENTLEMEN’S QUARTERLY
Tel 021 480 2300 Fax 021 424 6222
2nd Floor, 220 on Loop, 220 Loop Street, Cape Town
FEBRUARY 2016
DESTINATION
Gillian Forbes
Director of Digital
Cell 071 052 2768
Email gillian@ condenast.co.za
Thomas Castley
Digital Co-ordinator
Tel 021 480 2357Cell 082 568 7555
Email thomas@ condenast.co.za
Vine Lucas
Online Assistant (digital sales enquiries)
Cell 079 526 2623
Email gillian@ condenast.co.za
> JOHANNESBURG OFFICE
Tel 011 639 7100 Fax 011 639 7169
2nd Floor, The Star Building, 47 Sauer Street, Joburg
Kerry Costa
Advertising Sales Director
Cell 084 500 1312
Email kerry.costa@inl.co.za
Lorraine Bradley
Advertising Sales Director
Cell 082 802 2252
Email lorraine.bradley@inl.co.za
Jacqui Erasmus
Advertising Sales Manager
Cell 082 338 0546
Email jacqui.erasmus@inl.co.za
Informal
FORMAL
CLASS
ACTS
wear
COVER STORY
WATCH THESE GUYS KILL IT THIS YEAR
Ryan Reynolds
Christoph Waltz
Jack O’Connell
Will Smith
James Corden
Will Ferrell
GQ.CO.ZA
Cell 084 436 3778
Email saraht@condenast.co.za
GQ GIRL
Badass
queen
Emilia
Clarke
Jo’burg
The inner-city
spots to see
Stacey Calitz
Special Projects & Events Manager
GQ
looks
TIPS FOR
INVESTMENT
SUCCESS
Cell 082 339 75 48
Email nokwanda@ condenast.co.za
Tel 021 480 2300 Fax 021 424 6222
Sarah Tuft
CLASSIC
WEALTH
Advertising Sales Executive
Cell 0845170577
Email stacey@condenast.co.za
Your summer
wardrobe
sorted
FEBRUARY 2016
R49.50 (INCL VAT)
OTHER COUNTRIES R43.42
Cell 082 692 2941
Email abigail@ condenast.co.za
Managing Sales Executive
2016
STYLE
SPECIAL
GQ.CO.ZA
Business Development Director
Nokwanda Mhlambo
FASHION
SOUTH AFRICA
THE
WEEKND
IS CRAZY FOR
KANYE WEST’S
STREETWEAR
COLLECTION
REPORT
Searching
for Sugar
Daddy