JEANETTE A. SEGARRA
2 East Oak Street, Apt 1006 • Chicago, Illinois 60611 • (631) 682-1015 • Jeanette.Segarra@gmail.com
PROFESSIONAL SUMMARY:
Consistent track record of building interactive multimedia marketing campaigns for world-class brands with top-tier advertising
agencies and publishing companies, securing additional revenue across all mediums. Through proven results acquired positions
of higher responsibility, complexity and volume at ESPN.
EXPERIENCE:
ESPN, Customer Marketing & Sales
January 2012 – present
Marketing Manager, Integrated Marketing – Senior Manager, Integrated Marketing
January 2013 – present
 Marketing and creative project lead on all Chicago/Detroit based agencies and clients including Anheuser Busch, Starcom
Media, General Motors and Ford.
 Manage the concept development, production and execution for all co-branded marketing campaigns from on-site
activations, ESPN.COM, ESPN Networks, ESPN Mobile, ESPN Social, Grantland, Fivethirtyeight.com and ESPN The Magazine.
 Concept and present multimedia marketing programs including brand creative, promotions/launches and custom content.
 Develop in depth multimedia marketing campaigns utilizing a brands position and ESPN assets.
 Present and pitch new assets, ideas or programs to existing clients and new clients.
 Collaborate with editorial and production teams to provide advertisers relevant content.
 Handle ESPN talent and athlete pitches to clients alongside ESPN’s talent group.
 Responsible for day to day management of the Integrated Marketing coordinator and associate manager.
ESPN, Customer Marketing & Sales
October 2010 – January 2012
Associate Marketing Manager, Integrated Marketing
 Manage multimedia marketing direction/execution/ideation for New York based sales teams.
 Execute co-branded promotions while managing in-house creative and production teams.
 Ideate, write, and present sales presentations based on client objectives and needs.
 Collaborated with YouTube to create the most successful UGC contest in North America in YouTube history.
 Create recaps following program executions that include extensions for renewals to drive more revenue.
 Provide creative solutions to help drive paging within ESPN The Magazine that include on-site custom elements.
 Negotiate cost-effective solutions with vendors to stay within or below budget on projects.
Marketing Coordinator, Integrated Marketing
March 2007 – October 2010
 Create wrap-ups following program executions as well as case studies for potential clients.
 Collaborate with internal teams including senior management and accounting to manage the marketing budget.
 Monitored the upkeep of all co-marketing status reports, RFP tracking, benchmarking and calendars.
 Manage the development and delivery of custom TV, digital, mobile, and magazine advertiser solutions and concepts for
Customer Marketing & Sales New York and Regional based sales teams
 Collaborated with Toshiba on their multiplatform brand ad campaign that was highlighted in Ad Age.
Client Service Representative, Advertising Sales
May 2005 – March 2007
 Support and work directly with Account Executive, inventory team, commercial operations and on-air management team to
coordinate, secure and maximize account inventory
 Demonstrate exceptional customer service skills to establish strong client relationships
 Handle advertiser scheduling and inventory in reference to product exclusivity, sponsorship and deal points
 Manage the inventory for ESPN’s largest account, General Motors
NEW YORK YANKEES
Account Executive, Ticket Operations
 Service VIP clients in purchasing season and group ticket packages
 Developed several ticket packages with major sponsors
 Managed suite sale leads and ticket allotments
April 2004 – May 2005
MADISON SQUARE GARDEN
September 2003- April 2004
Account Executive, Sales and Marketing
 Assisted in creation and execution of “Dance Days” for Knicks games exceeding previous season group sales
 Reached potential clients by outbound calls, outbound sales and direct mailings
 Contributed to the creation of group ticket promotional packages
EDUCATION:
Adelphi University, Garden City, New York
Bachelor of Science May 2002
Major: Marketing Specialization: Sports Management