STRONGER. BETTER. TOGETHER.
CANCER PATIENTS FOUNDATION
1
Contents
Look Good…Feel Better: An introduction
5
A message from the Chairman
6
2013 Program highlights
7
2013 Participant registrations
9
Look Good…Feel Better International programs
11
2013 Highlights
12
Statewide news
13
The cosmetic industry
17
Stock donations
17
Industry champions
17
Dream Week
18
Dream Ball
20
Heather’s story
22
Corporate partners
24
Venues28
2
Venue of the Year
30
Volunteer of the Year
30
Health sector support
31
Community sector support
32
Engaging with our community
34
Beauty Editors’ Workshop
36
Sally Harrold farewells LGFB
37
LGFB organisational structure
39
3
Look Good…Feel Better: An introduction
Our vision
Our vision is for the Cancer Patients Foundation and the Look Good…Feel Better program to be an integral part
of cancer care in Australia.
Our mission
Our mission is to help improve the wellbeing and confidence of people undergoing treatment for any sort of
cancer. We do this by providing free information and workshops for women, men and teens to help manage the
appearance-related side-effects caused by cancer treatment.
Our values
Our values comprise part of our strategic theme, Stronger > Better > Together.
Service
Team-work
Respect
Opportunity
Nous
Generosity
Excellence
Results
Look Good…Feel Better in practice
Look Good…Feel Better is a free community service program dedicated to teaching cancer patients how to
manage the appearance-related side-effects caused by cancer treatment.
Look Good…Feel Better workshops are open to all women, men and teens who are undergoing chemotherapy,
radiation or other forms of cancer treatment. In Australia, more than 110,000 people have participated in the
program, which now offers approximately 1,000 workshops nationwide in more than 180 venues.
“The very best part of the morning was coming home to
the happy tears of my nine-year-old daughter who tearfully
informed me that I was now ‘THE prettiest Mummy in the
World’ – she had the biggest smile on her face. It wasn’t until
then that I realised that it was the kind of smile that I hadn’t
seen there in a very long time. I cannot thank you enough. Who knew a morning of hair, makeup and
nattering could lift your spirits in the way that
it has lifted mine…
and then rippled out to affect my family in a positive way too.
In a sea of struggle and pain, Look Good...Feel Better has
provided a little sheltered cove in the midst of our storm.”
The Australian cosmetic industry founded the Cancer Patients Foundation, a registered charity with tax deductible
status, in 1990 as a way to bring the US-based Look Good…Feel Better program to Australia so the industry and
the charity could support the many Australians who receive a diagnosis of cancer every year.
With no government funding, the Cancer Patients Foundation relies heavily on the generosity of industry and
community supporters to provide free workshops for 10,000 women, men and teens to take part in a Look
Good…Feel Better workshop every year.
Workshops are strictly non-medical, product-neutral and non-commercial, which means that volunteers and
participants can not promote their own products, manufacturers or businesses during workshops.
The program is managed by a small team of paid employees and supported by 1,500 trained and certified
cosmetic, beauty and hairdressing professionals who volunteer their time and expertise to deliver workshops
across Australia. Each workshop participant receives a complimentary Confidence Kit and instruction guide,
generously donated by the cosmetic industry.
Last year, the cosmetic industry donated more than $2.5 million of skin-care and make-up items to the program.
Linda, LGFB participant, Midland, WA
4
5
A message from the Chairman
In 2013, our team at the Cancer Patients
Foundation embarked on a new journey to
implement our long-term vision for the Look
Good…Feel Better program to become an
integral part of cancer care in Australia.
The Look Good…Feel Better program
has always instilled hope, strength and
confidence in those affected by the
appearance-related side-effects of cancer
treatment. Those who have experienced
Look Good…Feel Better first-hand, and those
who support it so generously, already know
the power of the program. At the core of the
program we see real people – women, men
and teens connecting with us at a personally
challenging time.
This year, we witnessed the incredibly poignant
story of Heather Mercer come to life at the
annual Dream Ball (read Heather’s account
on page 21). Heather’s unbelievable tenacity,
courage, and committed sense of humour saw
her through her journey to recovery.
Heather’s story is a reminder of why we
cannot take for granted the transformative
power of skincare, makeup and head
coverings. When prescribed carefully, these
tools can certainly transform the wellbeing and
confidence of those undergoing treatment for
cancer.
For more than 23 years, we have proudly offered a tangible program – while every story is unique, participants
invariably walk into a workshop feeling apprehensive and withdrawn and within hours leave feeling revitalized
and ready to conquer cancer with astounding confidence. We know that what we do affects people’s lives
directly and we would not be able to do it without our supporters.
I would like to thank the Cancer Patients Foundation board members and staff, our cosmetic industry supporters;
volunteers; health professional liaisons; corporate partners; the retail and publishing industries; sponsors;
donors and all the individuals and community supporters that have enabled 10,000 patients to face cancer with
confidence this year.
In the coming year, I hope we can take Look Good…Feel Better to a new level: to raise its profile and impact even
further; to create a dedicated community of support around the program; and to build our organisational capacity
in order to achieve sustainable growth.
2013 Program highlights
2,228 callers connected with the
charity via the 1800 free call
Look Good…Feel Better helped 10,000
Australians face cancer with confidence
David Blakeley
Chairman
Cancer Patients Foundation
6
ONE cancer patient experienced the magic of
Look Good…Feel Better EVERY DAY as a
result of the home-delivered Confidence Kit
7
26 cosmetic industry supporters
donated 108,000+ units of stock
1,500 volunteers offered their
expertise and time to LGFB
2013 Participant registrations
Thousands of Australian women, men and teens have experienced the magic of Look Good…Feel Better this
year, by attending workshops, taking advantage of home-delivered Confidence Kits and by connecting with the
1800 free call service. Recognising the states and territories that are most in need in of the LGFB service is
instrumental to the growth of the program.
State registrations by month
More than 6,900 kits were packed
between February & October
National registrations by month
344 home-delivered Confidence Kits were
dispatched to 304 women; 37 men and 3 teens
8
9
LGFB international programs
Look Good…Feel Better international programs operate as independent licensed affiliates, but share our name
and mission. Together 20,400 volunteers worldwide have helped more than one million cancer patients since
1989.
Look Good…Feel Better operates in the following countries:
Argentina
The Netherlands
Australia
New Zealand
Brazil
Norway
Canada
Poland
Chile
Singapore
Colombia
South Africa
Denmark
Spain
Ecuador
Sweden
France
Switzerland
Germany
United Kingdom
Ireland
United States
Israel
Uruguay
Almost 20% of women
diagnosed with cancer
in Australia attend a
LGFB workshop
Italy
Australia in the international context
Where Australia is positioned in the global Look Good…Feel Better context plays a critical part in the growth of
the program. It is also an opportunity to recognise the incredible effort achieved by the cosmetic industry, health
professionals, volunteers and additional supporters on a global scale.
As of the last global comparison in 2012, the Look Good…Feel Better Australia program was assisting 17.81%
of women touched by cancer. This figure continues to rise as we develop innovative approaches to meet needs
of cancer patients in metropolitan and regional areas across the country.
“One of the most touching stories I heard… a gorgeous, young woman going through chemo with two little
boys said her boys were so afraid of her because she looked like she was dying. When she was shown
at the workshop how to improve that look she wouldn’t ever go out of the bedroom in the morning without
makeup on. The little boys said to her ‘mummy, mummy, you look so well you are going to live!’
It’s such an easy thing to do, to improve your looks when you’re going through
treatment and there’s definitely the correlation between feeling better and the
way people perceive you.”
Country
Participants Workshops
Locations
Volunteers
Kits Produced
Product
Donations
Inception
of LGFB
Program
Workshop
Participants
Population
since
Inception
Annual
diagnosis of
Women with
Cancer
% of women
diagnosed
attending
workshops
Argentina
1466
106
34
42
2000
40000
1999
15180
41000000
35000
4.18
Australia
9800
990
185
1700
10000
100,000
1990
105000
22000000
55000
17.81
Brazil
320
30
1
80
500
7500
2011
420
193000000
260000
0.12
Canada
10200
1450
119
1980
11000
232000
1992
145000
34000000
90000
11.3
Chile
30
2
7
12
N/A
N/A
2009
80
N/A
N/A
N/A
Columbia
1440
95
9
216
N/A
N/A
2008
5000
47000000
40000***
N/A
Denmark
1309
110
8
90
1310
21000
1998
14566
5600000
16800
7.79
France
2144
248
22
100
N/A
N/A
2002
12500
65500000
160000
1.34
Germany
8000
1000
230
144+
8500
130000
1995
100000
81000000
220000
3.63
Ireland
400
35
5
80
1000
15000
2002
7750
4500000
17500
2.28
Israel
3160
8
31
50
N/A
N/A
2003
30000
7500000
N/A
N/A
Italy
1637
365
39
330
N/A
N/A
2006
5700
60500000
162000
1.01
Netherlands
2514
308
72
411
2550
57500
2001
20000
16700000
50000
5.03
New Zealand
2829
189
24
430
N/A
N/A
1992
29400
4200000
10000
28.29
Norway
420
36
6
12
420
7140
2000
4500
5000000
12000
3.5
Poland
600
60
5
40
N/A
N/A
2007
2000
38000000
70000
0.85
South Africa
4092
341
38
250
4300
60000
2005
20247
53000000
80000
5.15
Spain
305
37
8
65
340
5700
2012
350
46000000
85000
0.36
Sweden
1200
100
11
90
1200
18000
2003
13500
9500000
25000
4.8
Switzerland
894
139
27
76
1000
13000
2006
5000
8000000
17000
5.25
United Kingdom
11500
1100
70
1500
11500
200000
1994
100000
62000000
165000+
6.96
United States
50000
15400
2500
6000
60000
1000000
1989
850000
314000000
805500
6.21
Kerri-Anne Kennerley, Patron of the Cancer Patients Foundation
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2013 Highlights
Home-delivered Confidence Kits
In June, LGFB introduced home-delivered Confidence
Kits (HDCK) as an additional service to assist cancer
patients who could benefit from the program but who
were unable to attend a workshop for health, travel or
personal reasons. HDCK closed the gap for potential
participants who were previously missing out on the
LGFB program.
HDCK are available free-of-charge to qualifying patients
who have had a referral by a health professional. Since
implementation, 344 HDCK have been dispatched to
304 women; 37 men and three teens. On average, one
cancer patient has been touched by the magic of
LGFB every day thanks to the initiative.
Statewide News
“With your lovely products I must take
better care of my skin and appearance.
Thank you very much for making this
beautiful gift available.
I was feeling down and this
gift has lifted my mood
extremely.”
Valerie, HDCK recipient, Kerang, Vic
1800 hotline
This year the LGFB 1800 free call has received 2,228 calls from patients, family members, friends and community
supporters. The hotline has enabled LGFB to provide assistance to potential participants wishing to register for a
workshop. It has also been a great general advice line for participants looking for more information regarding the
physical side-effects of cancer treatment.
The freecall is managed by LGFB Information and Resources Coordinator, Kate Peck on Monday to Wednesday
and by volunteer Pam Sampson on Thursday.
Queensland, Northern Rivers NSW & Northern
Territory
The earlier half of the year proved particularly challenging
for the upper north region as a result of the devastating
Queensland floods. LGFB volunteers pushed on to host
workshops, ensuring women, men and teens continued
to face the life-changing diagnosis with care, support and
confidence by the community.
The regional volunteers were particularly instrumental in
helping LGFB maintain a presence over the vast regional
area by showing incredible flexibility travelling between
venues – often driving hours upon hours away in order to
conduct a workshop. A number of volunteers were personally
involved in more than 40 workshops this year alone!
The Queensland and Northern Territory health professionals
worked in conjunction with LGFB State Program Manager,
Carol Fazel to secure workshop venues. Of notable mention,
Princess Alexandra Hospital (PAH), which held 32 workshops
covering all facets of the program – women’s, men’s and
teens workshops. This dedication to LGFB proved beyond
exemplary and led the team at PAH to victory as LGFB
National Venue of the Year.
LGFB Queensland participated in teleconferences with
Cancer Care Allied Health, held at the Royal Brisbane and
Women’s Hospital (RBWH) and at PAH. Health professionals
from 14 regions participated, including Occupational
Therapists, Physiotherapists, Dental Cancer Specialists,
laryngectomy therapists and multi-discipline doctors.
“Every day that I manage the
free call I am given a glimpse
into people’s lives and I have the
privilege of knowing that Look
Good…Feel Better is making
a positive difference to cancer
patients.
One caller said Look
Good…Feel Better was
the most empathetic
organisation she
had ever dealt with!”
Kate Peck, LGFB Information
and Resources Coordinator
Specially tailored workshops were held across various
regions to close the gap for patients who were previously
missing out on the program. LGFB conducted a one-off
workshop for 12 laryngectomy male patients at RBWH; a
workshop for 10 head and neck cancer patients at PAH; a
workshop in Rockhampton for eight Indigenous women (who
were also filmed for BreastScreen Australia to promote the
importance of mammograms within the community); a men’s
workshop in Far North Queensland’s town of Mareeba; and
an impromptu workshop at Kingaroy hosted by Toowoomba
volunteers who braved the floods and roads closures to
deliver a workshop of exceptional quality!
There is certainly room for growth in 2014 with new
venues being opened in Townsville, Roma, South Western
Queensland and the Sunshine Coast.
LGFB has also formalized an agreement with CanTeen
Australia to conduct workshops as part of their new support
programs to be held during school holidays in Townsville and
the Gold Coast.
Home-delivered Confidence Kits will also play a bigger role
in the New Year to reach patients in remote areas.
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New South Wales & Australian Capital Territory
Victoria & Tasmania
One of the biggest regions for LGFB has seen an overwhelming increase in participation numbers, volunteer
recruitment and support from new and existing community fundraisers. LGFB NSW/ACT has been represented
at various cancer forums and external events including:
LGFB’s future presence in Victoria and
Tasmania is looking strong with plenty of
opportunities proving fruitful to the growth of the
program. LGFB welcomed new staff including,
State Program Manager Faye Venning and
Administration Assistant Rosemarie Callaghan.
• The Beauty Editors’ workshop
• Sydney International Spa & Beauty Expo
• Golf club functions in Camden and Cromer
• Griffith Pink Lady Day
• Hunter Breast Cancer forum
• International Women’s Day event
• Mary Kay presentation to 50 Wollongong-based
consultants
• Mollymook Pink Ribbon Breakfast
• Nowra and Zonta high tea fundraising events
• Ovarian Cancer forum
• Pantene Beautiful Lengths media events
• Port Macquarie palliative care forum
• Relay for life, on two occasions in NSW
• Revlon staff presentation
• Rotary Moruya presentation
This year, LGFB Victoria conducted its first
Vietnamese Breast Care Group workshop
with 10 ladies present. The workshop, headed
by a qualified interpreter, was received with
enthusiasm, marking a clear avenue for future
collaboration.
The Victorian team also conducted its first
tele-support in alliance with Ovarian Cancer
Australia with five ladies across remote parts
of Australia participating. Other opportunities
included a presentation to the prostate cancer
support group in Ringwood with 15 men in
attendance; presence at the BCNA forum in
Sale; team participation in Relay for Life and
countless community fundraising events.
The volunteer recognition event at the Provincial Hotel welcomed the biggest attendance to date with more than
100 volunteers and hospital liaisons in attendance. LGFB also conducted consistent volunteer training in both
the metropolitan and regional areas.
In 2014, workshops will be held in new locations including Hamilton, Warringal, San Remo, Ballarat and regional
Koo Wee Rup.
• Tamworth Breast Cancer Forum
• Tara Anglican school fashion show
South Australia
• Wagga Wagga Rotary event
One of the highlights of 2013 in South Australia was the
volunteer reward and recognition luncheon in May, providing
newly appointed LGFB State Program Manager Julie Kitto
the opportunity to meet and award the long-serving regional
and metropolitan volunteers. The number of new volunteers
to join the program since has been on the rise as a result of
local cosmetic industry support.
In 2013, LGFB NSW introduced evening workshops
to the registration schedule – at the Cancer Council
premises and St Joseph’s Spirituality Centre in Baulkham
Hills. A special workshop was also held for the first time in
Dungog, run by the Newcastle volunteers.
In 2014, evening workshops will be expanded to various
venues in Bathurst, Wagga Wagga and Westmead.
NSW/ACT State Program Manager Joanne Meehan
conducted 17 in-services for the oncology staff at
hospitals in NSW including: Blacktown; Nepean; North Ryde; Prince of Wales; Royal North Shore; Royal Prince
Alfred; St George; Sutherland; Sydney Adventist; Tamworth; and Westmead.
Forty-three oncology nurses, radiation therapists and social workers attended workshops with keen interest to
help promote the LGFB program directly to patients at their nominated venues.
The Sydney volunteer recognition event took place at the Epping club in June with 68 volunteers in attendance.
Four new training sessions were held in Sydney, with more than 50 new volunteers on board for the new year.
Up to 110 regional volunteers were also recognised and re-engaged via volunteer training updates in Armidale,
Central Coast, Griffith, Newcastle, Nowra, Swansea, Tamworth, Wagga Wagga and Wollongong.
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Workshop attendance
in SA was up almost
40% on 2012 figures
The LGFB SA volunteer team also participated in a
fundraising initiative, “Frock around the Clock”, hosted by
Unley Council with $5,000 being raised for the charity.
LGFB held the first teen workshop in SA at Royal Adelaide Hospital. A special workshop was also conducted
in conjunction with the team at CanTeen. The new year looks promising for the teen program in SA as health
professionals begin to embrace the importance of the program for youth. Fortunately, the Women’s and Children’s
Hospital have also agreed to promote LGFB to their young oncology patients and hence workshops will be held
to meet demand.
The team also made an appearance at the Saint Andrews Breast Cancer forum, with 300 guests soaking up the
magic of LGFB. In the 2014, LGFB SA will celebrate the opening of new workshops at Calvary Elisabeth Private
Hospital and in the regional town of Angaston in the Barossa Valley.
15
The cosmetic industry
“Each workshop has ‘magical
moments’. What stands out is ‘the
elephant in the room’. To work with
these ladies by showing kindness,
teaching them skills and encouraging
them to join in and then finally you’ve
got them… they laugh, they love what
they see, they’re having fun and they
are so very glad they came.”
Linda Hunter, LGFB State Program
Manager, WA
Western Australia
It has been another busy year in Western Australia with 117 workshops held in total: 103 female, nine male,
four teens and one specially run Indigenous workshop. In 2013, new venues have opened their doors to LGFB
workshops:
• Sir Charles Gairdner Hospital, boasting a new purpose-built comprehensive cancer centre.
• Dot’s Place Bunbury at the Cancer Council WA.
• You Can Young Adolescence Centre at Sir Charles Gairdner Hospital- the first of seven to be opened across
Australia.
For the first time, LGFB WA was invited to participate at the ‘picnic in the park’ event to raise awareness of cancer
and services available for the Indigenous community. This also led to hosting an Indigenous workshop at Milroy
Lodge. Following the successful response from the community, further workshops will be held in 2014. In the
meantime, home-delivered Confidence Kits have filled the gap for Indigenous communities in rural WA.
WA State Program Manager Linda Hunter has actively promoted LGFB at various presentations and events
including:
• Mount Hospital’s Patient Education Seminar
• Australia Biggest Morning Tea
• Ovarian support group seminar
• Swan Districts Hospital
• Soroptimist International Perth
• Encore Eastern Suburbs
• Graham Maybury talkback radio show
• Social Workers, northern corridor
• King Edward Memorial Hospital
• Soroptimist International Canning
• Milroy Lodge
• Encore Southern Suburbs
Stock donations
LGFB would not exist without the generous support of the cosmetic industry. After 23 years our cosmetic industry
partners continue to support LGFB by providing substantial product donations and furthermore by encouraging
individuals to volunteer for the program.
As LGFB grows to reach even more cancer patients, the demand of product donations will inevitably grow. This
year, the cosmetic industry has responded swiftly to the call for help from LGFB and Accord Australasia (the national
industry association for the hygiene, cosmetic and specialty products industry) for donations to the program
throughout the year. Particular thanks to Accord Australasia and the following cosmetic companies for their in-kind
donations:
Avon
Frostbland
Proctor & Gamble
Beiersdorf
The Heat Group
Revlon
Benefit
Johnson & Johnson
Shiseido
Chanel
Natio
The Purist Company
Coty
L’Oreal
Trimex
Dermalogica
LVMH
True Solutions
Elizabeth Arden
Mary Kay
Ultraceauticals
Estée Lauder
Napoleon Perdis
Industry champions
Look Good…Feel Better has identified key individuals within each cosmetic house responsible for ensuring
their colleagues are engaged with the charity. Branded our cosmetic industry “champions” these individuals
have played an integral part in assisting with stock donations, raising awareness of the program and generating
fundraising revenue.
This year, LGFB hosted an industry champion’s breakfast to acknowledge the work of these key individuals. It
was also an opportunity to update our supporters on the new initiatives to be rolled out in line with the strategic
direction.
In addition to this, LGFB hosted a cosmetic industry breakfast to recognise and acknowledge the pivotal support
of the cosmetic industry. The breakfast was an opportunity to remind partners of our “Better Together” program –
a campaign enabling members to actively get involved in the charity’s activities. This led to LGFB presentations
being held at Mary Kay, Estée Lauder, Clinique, La Prairie, Nutrimetics, the Heat Group, Revlon and L’Oreal.
Eight Proud Supporter companies conducted cause marketing and fundraising events throughout the year.
Two companies actively directed social media/cause marketing campaigns, which is proving to be a successful
venture for future awareness campaigns.
• Princess Margaret Children’s Hospital annual Fashion Parade
A team of 55 volunteers attended the annual volunteer recognition event, co-sponsored by Soroptimist
International Perth.
The LGFB WA team have contributed more than $10,540 in fundraising dollars, with thanks to:
• Myer Morley for electing LGFB as charity of choice over three consecutive years (with additional funds raised
via the Christmas wrapping initiative)
• The Chevron Ball LGFB touch-up parlour
• The Nutrimetics volunteer auction night
• Bunbury Forum merchandise sales
16
17
Fundraising efforts during
Dream Week and Dream Ball
resulted in $500,000 for LGFB
Dream Week: 7 Days of Hope
The cosmetic industry’s annual fundraising and awareness, Dream Week and Dream Ball is an opportunity for
the industry and LGFB’s retail and publishing partners to show their support of the charity. Every year, Dream
Week and Dream Ball invigorates further awareness and greater funds for the program. In 2013, it proved to be
a success yet again with an excess of $500,000 fundraised for LGFB.
The Dream Week Steering Committee convened in March this year in preparation of activities held during the
week commencing 9 September 2013. Dream Week retail activities played an integral part in the fundraising
campaign, with David Jones and Myer re-launching the lipstick promotion – where $1 from the sale of every
lipstick sold throughout the week, regardless of brand, was donated to LGFB.
A number of cosmetic industry partners saw this as an opportunity to promote further awareness and funds for
the charity: Benefit Cosmetics ran an additional eyebrow promotion, Coty’s Calvin Klein brand donated $10
per sale of a special-edition lipstick; and Sisley Cosmetics matched an additional dollar for every lipstick sold.
Cosmetic industry partners also donned the red Dream Week promotional t-shirt on the Thursday of Dream Week
to show their mutual support of the charity.
In-store information posts in both David Jones and Myer, run by LGFB volunteers, ensured the Dream Week
lipstick campaign was consistently promoted. Volunteers also sold Tree of Dreams pins and provided information
brochures about the program.
Retail outposts in in Westfield Sydney City, Bondi Junction and Chadstone in Melbourne were run by cosmetic
industry volunteers and staff from Momentum Promotions and the Mark Edward Agency. The outpost in Westfield
Sydney City was an opportunity for community members to purchase Dream Week merchandise, while also learning
more about the cosmetic industry’s charity of choice. The outpost in Bondi Junction and Chadstone offered the
community a chance to make a donation and pick up information brochures. The professional agency support
was a much valued contribution during the charity’s busiest time of the year.
18
Terry White Chemists contributed to LGFB’s Dream Week via the sale of Tree of
Dreams pins across more than 150 stores. This continued support translated into
greater awareness spreading across new community members.
The Priceline Sisterhood, in conjunction with Bauer Media’s 30 Days of Fashion,
hosted national and in-store events to coincide with their support of the charity in
September.
For the first time this year, cosmetic houses were provided the opportunity to
purchase a corporate merchandise unit brimming with the signature Look Good…
Feel Better Dream Week merchandise. A number of cosmetic houses showed
their support by way of purchase and further in-house promotion and fundraising.
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Dream Ball
Dream Ball, the cosmetic industry’s highly anticipated
annual gala event was an absolute success for
the Cancer Patients Foundation. Organised by
Event Director, Garth Phillips and held on Friday
13th September at Sydney’s Star Event Centre,
the Gatsby-themed Ball was both a celebration of
the success of the charity and an opportunity for
supporters to raise additional funds for the Look
Good…Feel Better program.
The evening was hosted by author and comedian
David Smiedt, who introduced an array of acts
including 1920s jazz-inspired dancers, a sand
artist and a special presentation by Dream Ball
Convener Uri Ferster. Patron, Kerri-Anne Kennerley
announced the Volunteer of the Year to Bunbury,
WA local Adele Peters and Venue of the Year to
the Princess Alexandra Hospital in Queensland.
Both Kerri-Anne Kennerley and Chairman David
Blakeley presented their congratulations on behalf
of LGFB.
Special guest and former LGFB workshop
participant, Heather Mercer shared the story of her cancer diagnosis and her
journey to recovery. Heather’s story was supported by moving footage produced by Tex Whitney productions.
Inspired by the Mercer family’s resilience, guests were left dancing the night away to a surprise guest appearance
by David Campbell.
Thanks to the generosity of the industry, a substantial amount of money was raised and 65 Look Good…Feel
Better workshops were sponsored on the night.
65 LGFB workshops
were sponsored on the
night of Dream Ball
“Women (and men!) learn how to apply skin care,
makeup, wigs and turbans and scarves in the spirit of
“if you look good, you will feel better”,
and I can four billion percent say that
this is true,
because the transformation these women undergo
(physically) but most crucially in confidence and selfesteem after their two hour session is phenomenal.”
LGFB Ambassador Zoe Foster Blake
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21
Heather’s Story
I would keep working at it for a long time. Forever if
I had to. As long as it took. I began an anti-cancer
diet, exercise and meditation which I continue
today.
For me, having cancer has meant coming to terms
with a new body. I have a new body shape, but I
like it better than the old one – I’ve finally lost the
few kilos I’d been trying to lose for years!
I have a new appreciation for nose hair. I received
eight free skin peels and hair removal treatments
thanks to chemo. I have newfound respect for skin
care, make-up, wigs and headwear.
I have had an amazing experience being involved
with the Look Good…Feel Better program.
When I was diagnosed with cancer, make-up
was the last thing on my mind. Look Good…
Feel Better and the wonderful volunteers
reminded me what a difference beautiful new
skin products, make-up and a wig can make
to how you look and how you feel. Before long
these things became a lifeline to me, and they
continue to be, months later.
The generosity of the cosmetic industry has made
it possible for me and thousands of other women
to face cancer with greater confidence. Without the
cosmetic industry, the program would not exist, and
without Look Good…Feel Better the journey would
be so much harder for us, and our families.
“
I was sitting in a doctor’s office in a lovely floral cotton gown hearing that I had breast cancer: two lumps in my
right breast, Stage 2, Grade 3 with one lymph node involved.
The doctor who diagnosed me was wearing a Byron Bay style turban. She had just finished her chemo for cancer.
There was someone in the waiting room behind a curtain and I could hear them crying - another cancer diagnosis.
There is no doubt that cancer has changed my life
forever, but there have been good things this year.
I have had the chance to meet many new people
and make new friends – including one woman I met
at my Look Good…Feel Better workshop.
I have never felt so loved and supported by so
many people: my husband, Peter, house-husband
extraordinaire; my boys have been so loving and
give me a reason to keep going to be the best
person I can be. My friends, family and colleagues
have been such amazing support.
It has been a time when I’ve needed other people
more than ever. A time when you cannot imagine
having to go through it alone. I am left feeling that
I can never thank everyone who faced this with me
enough.
I have realised that with cancer, fighting fear is the
biggest challenge you face. Fear is very powerful.
It immobilises you. It stops you living the life you
have. All of the love and support I received from
the people around me gave me the strength and
courage to get through the worst experience of my
life.
Could I have gotten through this if I knew noone else cared about me? No. Can I get through
anything if I just know that other people care and
love me? Yes. Then I can do anything. Can I face
being seen in public without my wig? Maybe! I’ve
heard the GI Jane look is the new black!
It’s the people in your life who can make a good life
great, a bad experience better. I’ll share a quote
that sums up my experience this year perfectly, “As
with any journey, who you travel with can be more
important than your destination.
Heather Mercer
What a frightening and bewildering time.
I was 46 years old and hardly ever caught a cold. My immune system was better than most, I thought. But
there I was. The weeks and months that followed were filled with appointments with the surgeon, many nervewracking scans and tests, two surgeries – a double mastectomy and lymph node dissection – then oncologist
appointments, prognosis information and four months of so-called dense dose chemo.
I now know that dense dose does not mean you receive a treatment every fortnight. It means that the drugs will
make you quite dense!
When I look back at that time I see I was living in some kind of parallel universe where life feels very different.
You are poisoned and drugged.
Right now I am having three-monthly check-ups and my cancer is in remission. I am on a new drug,
which has its own set of side effects and makes me cry a lot. All of the treatments have put me into
meanopause. Yes I did spell that correctly. MEANopause. Having said that, I am so very grateful for all of the
treatments that are available. I feel very grateful that I can be here to complain about every single one of them.
There is a lot of fear in a cancer diagnosis. You fear for your future and your health, fear for your family’s future
and wellbeing, fear when someone at the shops sneezes near you when your white blood cell count is low (it
happened).
When I was diagnosed I decided to tackle my cancer challenge the same way I tackled work challenges
– I would work very hard, stay calm and focused on my goals and do my research.
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23
Corporate partners
Star Track
After 14 years as the very grateful guests of Amway
in Sydney, the CPFL warehouse was relocated to
the state-of-the-art StarTrack 3PL warehouse in
Minchinbury, NSW.
Despite the emotional departure from Amway,
LGFB was pleased to be moving forward with its
new partnership. In 2013, StarTrack assisted with
the packing, warehousing, stock management and
distribution of Confidence Kits to workshops around
the country.
The partnership has been a great move forward for
LGFB, with thanks to access to the stock management
system, effective storage solutions, streamlined
packing process by skilled staff and full distribution and
delivery services throughout Australia.
The StarTrack team have played a significant role in
implementing new changes to our Confidence Kits
which are now packed into individual cartons and
directly sent in-bulk to locations across all Eastern
states.
In 2013 StarTrack
donated $15,600
worth of storage
space and $45,500
worth of staffing
support to LGFB.
The Priceline Sisterhood
LGFB is one of six charity partners to benefit
from the highly successful Priceline Sisterhood.
This year, Priceline announced it has donated
more than $800,000 to its charity partners since it
started the program in 2010.
LGFB was the beneficiary of two product offers
in Priceline stores in January and became the
Sisterhood’s charity focus for the entire month of
September. It proved timely with the promotional
momentum surrounding Dream Week.
Priceline initiated the “Go Naked Day” campaign
which asked women to go the morning without
makeup and instead, pop into one of their 360+
Priceline stores for a mini-makeover. Participants
were encouraged to make a donation to LGFB
on the day or via an online fundraising page
to encourage their networks to contribute too.
Priceline installed a pop-up Beauty Playground
in Martin Place, Sydney, with plenty of support
flooding in from the cosmetic and publishing
industries.
The campaign was promoted heavily across
the Priceline website; the Priceline catalogue
(with a distribution of 2.5 million); in-store with
posters and flyers branded with the LGFB
logo; via a partnership with Bauer media (with
advertisements appearing in The Australian Women’s Weekly, Cosmopolitan, Woman’s Day, OK! And Take 5);
and extensively via social media.
In addition to this, Priceline joined forces with Leona Edmiston and Bauer media’s 30 Days of Fashion to auction
a specially designed dress with all proceeds going to LGFB. The designer dress sold for more than $500 on
e-Bay.
“It is an excellent setup and we
have been able to implement new
changes to the program – including
our Confidence Kits which are now
packed into small cartons… It is an
exciting time for the Cancer Patients
Foundation – and our StarTrack
partnership looks ever so promising
for the future.”
Katrina Raccani, LGFB
Warehouse and Logistics
Coordinator
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P&G: Pantene Beautiful Lengths
The LGFB partnership with Proctor & Gamble’s Pantene
Beautiful Lengths campaign has been a raging success.
Since the campaign launched in September 2012, more than
6,000 ponytails have been generously donated, collected,
made into real-hair wigs and distributed to wig libraries
around the country.
Beautiful Lengths has touched the lives of many LGFB
participants and will continue to do so through the ongoing
partnership. Pantene’s newly appointed Global Ambassador
Zoeey Deschanel is a proud supporter of the campaign,
stating, “Pantene is helping to provide confidence and
beautiful real-hair wigs to women who have lost their hair
due to cancer treatment; you can’t put a price on that. I know
Australia and New Zealand have received thousands of
ponytails so far which will make a huge difference to many
women with cancer, and I hope we can surpass that number.”
In June, Pantene’s Australian ambassadors, Zoe Foster Blake and Barney Martin, joined the LGFB team to
distribute the first shipment of real-hair wigs to LGFB participants at two special events held in Sydney and
Brisbane. Since then, hundreds of other LGFB participants have also been grateful recipients of a free real-hair
wig.
The campaign is in full swing for 2014 as the partnership reaffirms LGFB’s strategic mission to alleviate the
debilitating physical side-effects caused by cancer treatment.
“It is amazing how much ‘putting on’
one’s face and hair has given me
the confidence to face each day with
courage, and a positive attitude.”
Kathy, LGFB participant & Pantene
Beautiful Lengths wig recipient
“At the start of the session the women were reserved, shy, a little apprehensive, easily bruised –
‘closed’. After two and a half hours of expert advice from the volunteers on makeup tips, scarves,
hats and wigs in an incredibly warm atmosphere of sisterhood sharing at its best, these ‘buds’ had
opened up into fully blown roses.”
LGFB Ambassador Dr Penny Adams
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27
Venues
Thank you to the staff involved for enabling the LGFB workshops to run in the following venues in 2013:
QLD/NT
Alice Springs
Womens Health Centre Gladstone
Coffs Harbour Hospital
Concord Hospital
Cooma Hospital
Council Chambers, Young
Daffodil Cottage Bathurst
Dungog Hospital
French Forest Hospital
Goulburn Hospital
Griffith Hospital
Lewisham Building Functions Room ACT
Liverpool Hospital
Macquarie University Hospital
Milton Hospital
Moree Hospital
Mudgee Hospital
Northern Sydney Cancer Centre
Nowra Hospital
Orange Hospital
Palliative Care Cottage Mona Vale
Parkes Hospital
Penrith Bowling Club
Prince of Wales Hospital
Randwick Children’s Hospital
Royal Prince Alfred Hospital
St George Hospital
St Joseph’s Spirituality Centre
St Vincent’s Hospital
Sutherland Hospital
Swansea Hospital
Sydney Adventist Hospital
Tamworth Hospital
Taree Hospital
The Mater Hospital
Wagga Wagga Hospital
Westmead Children’s Hospital
Westmead Hospital
West Port Bowling Club Port Macquarie
Wollongong Hospital
NSW/ACT
VIC/TAS
Brisbane Cancer Council Queensland
Bundaberg Cancer Council Queensland
Caboolture
Cairns Cancer Council Queensland
CanTeen
Grafton
Greenslopes Private Hosptial
Gympie
Hibiscus Shopping Centre Darwin
Hervey Bay Hospital
Holy Spirit Northside
John Flynn Hospital Tugun
Leukaemia Foundation Dutton Park
Logan Hospital
Mareeba Community Health
Maroochydore Cancer Council Queensland
Mater Adults Hospital
Mater Private Hospital South Brisbane
Mater Private Hospital Redland Bay
Neighbourhood Health Centre Emerald
Noosa Private Hospital
North West Private Hospital
Princess Alexandra Hospital
Redcliffe RSL
Rockhampton Cancer Council Queensland
Seventh Day Adventist Hall
Southport Cancer Council Queensland
Southport Icon Cancer Care
St Vincent de Paul
Terrace Gardens Function Centre
Toowoomba Cancer Council Queensland
Townsville Cancer Council Queensland
Townsville Leukaemia Foundation
Tweed Heads Hospital
Wesley Private Hospital
WG Hayden Community Building Ipswich
Allan Coates Oncolgy Centre Dubbo
Armidale Hospital
Bankstown Hospital
Bay Link Community Room Batemans Bay
Bega Hospital
Blacktown Hospital
Bowral Hospital
Canberra Hospital
Can Revive Sydney
Campbelltown Hospital
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Alfred Hospital
Austin Health
Bairnsdale Regional Health Service
Ballarat Intergrated Cancer Centre (BRICC)
Barwon Health
Bass Coast Community Health Centre
Bendigo Health Care Group
Box Hill Hospital
Cabrini Hospital Brighton
Cabrini Hospital Malvern
Cancer Council Victoria
CanTeen
Central Gippsland Health Service
East Grampians Health Service
Echuca Regional Health
Epworth Hospital
Epworth Hospital
Freemasons Hospital
Gippsland Southern Health Service
Goulburn Valley Health
Hobart Hospital
John Fawkner Private Hospital
Kilmore District Hospital
Koo Wee Rup Regional Health Service
Latrobe Regional Hospital
Launceston General Hospital
Maroondah Sports Club
Mersey Community Hospital
Monash Medical Centre
Monash Medical Centre - Moorabbin
Murray Valley Private Hospital
North West Regional Hospital
One on One
Ovarian Cancer Society
Peninsula Health
Peninsula Private
Peter MacCallum Cancer Centre
Portland District Health
Ringwood Private Hospital
Royal Children’s Hospital
Royal Melbourne Hospital
South Gippsland Hospital
South West Health Care
St John of God- Geelong
St Vincents Hospital
St John of God Hospital- Ballarat
Sunshine Day Hospice
Swan Hill District Health
Take Home Confidence Kits
The Bays Hospital
The Northern
The Womens
Vietnamese Breast Care Group
Villa Maria
Warringal Private Hospital
Werribee Mercy Hospital
West Gippsland Health Care Group
Western District Health Service
Western Health
Wimmera Health Care Group
Yarra Ranges Health
WA
Albany Bridge Club
Cancer Council WA
City of Joondalup
Currambine Community Centre
Goldfields Women’s Health Care Centre
Gosnells Community Lotteries House
Northam Regional Hospital
Peel Health Campus
Rockingham General Hospital
Royal Perth Hospital
Sir Charles Gairdner Hospital
Swan Districts Hospital
St John of God Hospital Geraldton
St John of God Hospital Subiaco
St John of God Hospital Murdoch
Hollywood Private Hospital
SA
Adelaide Hills Community Health Services
Angaston Community Health Services
Barmera Hospital
Calvary North Adelaide Hospital
Cancer Council-Flinders Lodge
Cancer Council- Greenhill
Canteen SA
Coorong Health Services
Flinders Medical Centre
Gawler health Services
Lifeline Centre
Lyell McEwin Hospital
Maitland Hospital
Minlaton Community Helath Services
Mount Gambier Red Cross
NragiWal
Noarlunga Hospital
Port Augusta Health Centre
Port Lincoln Health Services
Royal Adelaide Hospital
St Peters Paul Cathedral
Sunraysia Cancer Resources
Tennyson Centre
The Queen Elizabeth Hospital
Victor Harbour South Coast District Hospital
Wallaroo Community Health Services
Western Hospital
Whyalla Hospital
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Venue of the Year
Health sector support
Princess Alexandra Hospital took out the title of LGFB National Venue of the Year this year for outstanding
contribution to the program in Queensland. Princess Alexandra Hospital regards LGFB in the highest esteem and
sees the program as an integral part of a cancer patient’s wellbeing.
It is important for LGFB to keep in check with the health sector, in order to implement our strategic vision for the
Cancer Patients Foundation to become an integral part of cancer care in Australia. Key professionals and teams
across hospital, cancer care centres and not-for-profit cancer care organisations have helped us to continue to
expand the reach and impact of LGFB nationally.
The staff ensure all departments are aware of the program from breast cancer nurses to inpatient wardens and
outpatient facilitators. The hospital has already requested 32 workshops to be held there in 2014!
Big congratulations to the state recipients of the Venue of the Year:
Princess Alexandra Hospital, National Venue of the Year & Queensland state winner
St George Hospital, NSW
Launceston General Hospital, Victoria/Tasmania
Royal Adelaide Hospital, SA
Crawford Lodge, WA
“Personally we don’t think of such an
award, we just know the importance
of recruiting patients for this program.
National Venue of the Year is recognition
for a service that provides an important
impact on appearance and wellbeing of
our cancer patients.”
Sue Golding,
Princess Alexandra Hospital
LGFB has exhibited at 14 cancer-related conferences
nationally this year. LGFB has developed strong alliances
with Cancer Nurses Society of Australia (CNSA),
Breast Cancer Network Australia, Prostate Cancer
Foundation Australia, the NSW Cancer Institute, McGrath
Foundation, Ovarian Cancer Australia, Otis Foundation
and the GI Cancer Institute. LGFB also secured a poster
presentation and stand at the CNSA conference and was
invited to speak at the Radiation Therapist conference in
Queensland.
LGFB is proudly mentioned in presentations presented
by Professor John Boyages – breast cancer pioneer and
founder of the Westmead Breast Cancer Institute and
BreastScreen NSW. Some of LGFB’s great advocates
include: Dr David Dalley, Director of the Deparment
of Medical Oncology at the Kinghorn Cancer Centre;
Associate Professor Paul Harnett, the Network Director
for the Sydney West Cancer Network; and Professor Kate
White, who specializes in supportive care, psychosocial
and quality of life issues in cancer.
It is with thanks to the support of the health industry,
particularly the staff involved in referring patients to the
program that enables LGFB to touch the lives of many.
Volunteer of the Year
The success of LGFB would not be possible without
the constant support of the volunteers who offer their
time, expertise and constant dedication to the program.
Congratulations to the following individuals awarded the
title of state Volunteer of the Year who continue to go above
and beyond to achieve the LGFB vision and mission.
Adele Peters, National & WA state winner
Norah Raslan, NSW/ACT Metropolitan
Helen Katerinka, NSW/ACT Regional
Eloise Anderson, Queensland Metropolitan
Roz Campbell, Queensland Regional
Sue Curley, SA
Liz Abotomey, NT
Faye Venning, Victoria Metropolitan
Marion Answerth, Victoria Regional
Lynne Walter, Tasmania
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Community sector support
Pacific Fair Shopping Centre
This year, LGFB became the charity of choice for Brisbane’s Pacific Fair Shopping Centre. This has meant that
LGFB has been promoted internally and externally as a result of the partnership. Pacific Fair has scheduled a
number of activities to raise the profile of LGFB in the new year.
To date, LGFB has benefited from in-kind donations at special movie screenings and donations from gift-wrapping
activities held during the lead up to Christmas. LGFB has also had the opportunity to speak to guests at both
events, further raising awareness of the LGFB’s work.
Queensland Reds
This year, Rugby Union’s St George Queensland Reds teamed up with LGFB to celebrate the crucial role of
women in the life of the club. The Reds acknowledged the vital role played by women in the rugby community
and jointly with the LGFB team presented a week-long series of events to celebrate.
The club’s annual Ladies in Red function offered fans a chance to enjoy a night of entertainment away from the
field, including a fashion parade staring the Reds’ Faingaa twins and LGFB participant Heather Mercer. The
event was hosted by Queensland’s Channel 9 News reporter Aislin O’Connor and LGFB promotional footage
was broadcast to spectators on game night. Volunteers were on hand to offer mini-makeovers to guests at the
event.
Look Good...Feel Better receives many opportunities from community sector supporters wishing to fundraise and
generate awareness for the charity. This is always gratefully received and fulfilled. Sports clubs, schools, local
community groups and individuals approach LGFB with various fundraising and promotional ideas to boost the
reach of the program.
We are grateful for our loyal volunteers who step up to every opportunity to represent the charity at events across
the country - particularly to those who reach beyond the workshop environment. Our volunteers have promoted
LGFB at sporting events, community events and health-related promitional opportunities. LGFB volunteers have
also offered their help at functions like that pictured above creating new looks for the models (patients, mums,
nurses and doctors) at the Princess Margaret Children’s Hospital (WA) annual Fashion Parade fundraising night.
Thank you to our community supporters
Fundraising activities and in-kind donations are essential to the growth and reach of our program.
Thanks to: ASPA; Brisbane Girls Grammar; Brisbane Airport Corporation; Cheltenham Girls High; Dubbo
Patchwork and Quilter Group; Flecher Brown; Goulburn District Racing Club; Kikki K Pacific Fair; Krop Hair
salon; Lions Club of Toowoomba; Maryborough Ladies in Pink; Natalie Page Photography; Newtown Bay Golf
Club; Pacific Fair Shopping Centre; Pam Broughton; Peter MacCallum Students Society; QLD Reds and QRU;
Ramsey Health Peninsular Private; Reborn; Reed Exhibitions; Rotary Club South Nowra; Sandra Ryan; Sky City
Darwin; Soroptimist International of the Hills NSW; Soroptimist Club SA; Talk Turkey Pty Ltd; Unley Museum;
Veducci Fashion; Westcape Howe Wines; Worldwide Printing Solutions; Zonta Club Nowra. We also thank the
many individuals who have donated so generously to LGFB.
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Engaging with our community
Social Media
Traditional Media
Harnessing our social media platforms to connect with our community of support and promote LGFB workshops,
fundraising and events proved to be a promising communication method. Social media enabled LGFB to connect
with existing and new stakeholders in real-time. Having this presence continued to show supporters that LGFB
is accessible and effective in reaching a wider community.
In May 2013, LGFB employed its first full-time PR & Communications Manager, Maya Zahran to improve the
reach and impact of the charity on a national, state and regional basis. This role has been essential to keeping in
line with our strategic move to become an integral part of cancer care in Australia.
LGFB fundraising and promotional campaigns could not reach full scope without consistent promotion in the
media. In the period between June and November 2013, LGFB achieved 289 media mentions including:
207 print articles
81 metro mentions, including Body & Soul magazine; The Australian Women’s Weekly; The Sun-Herald; The
West-Australian; 126 regional mentions; editorial inclusions in health sector publications including Breast
Cancer Network Australia’s Beacon magazine; Medicine Today; ongoing support from leading cosmetic industry
publication Esprit magazine.
62 online news articles
Industry sites including beautydirectory.com.au; National sites: smh.com.au; theage.com.au; fruitybeauty.com.au;
mamamia.com.au; plasticdiaries.com.au; beautyheaven.com.au; australianwomenonline.com; theweeklyreview.
com.au.
11 television hits
Six metro hits: The Today Show (3); The Daily Edition; Channel 7 Brisbane with Kay McGrath; Sky News Australia;
TVSN’s charity of choice in October – TVC footage and live-to-air interview with LGFB’s Brand Manager.
Four regional hits: WIN Mildura (Vic); WIN Ballarat (Vic); WIN Canberra (NSW); Broken Hill (SA)
10 prime time radio editorial opportunities
2UE with Paul Murray (NSW); 4GR with Graham Healy (Qld); 2EC Bega (NSW); Mix 104.9 (NT)
Social Media in practice
Social Media has proved to be critical in boosting the charity’s
profile. Targeting online media, including bloggers and affluent
social media users was a focus for Dream Week media coverage.
LGFB had the support of Dannii Minogue who dedicated a blog
post in support of the charity’s work and Dream Week campaign.
Minogue shared her support further to more than one
million Twitter followers, 76,963 Instagram followers and
431,849 Facebook followers.
LGFB’s ongoing partnership with media agency MEC Global has eventuated in yet another year of success. The
dedicated team has secured more than $1 million worth of pro bono advertising, with notable mentions:
Similarly, LGFB ambassador Zoe Foster Blake shared her
support of Dream Week on her blog with an extra push to
drive supporters to purchase lipstick, pins and merchandise.
Foster Blake pushed her support across 33,709 Twitter
followers and 37,021 Instagram followers.
Print
Good Health June and July
Dolly, October
Bride to Be special, February-April
LGFB’s proud supporter, Myer shared the promotion daily with
their 35,423 Instagram followers; David Jones shared it with
their 44,036 Instagram followers, 253,122 Facebook friends and
16,945 Twitter followers.
Television
Channel 10 – Channel ONE & 11
Southern Cross 10
An additional success of the Dream Week social media
campaign was the fundraising trial via the $7 for 7 Days of
Hope initiative which encouraged people to directly contribute to
the home-delivered Confidence Kit initiative. The initiative saw
more than $3,000 raised for LGFB - a promising result for future
social media fundraising campaigns.
Pro bono advertising
A partnership with Fairfax in the lead up to Dream
Week also saw LGFB advertising pages across the
Good Weekend and Sunday Life magazines.
LGFB website
The LGFB website has been progressively revised in
light of its importance as one of the most accessed
communication tools. LGFB has refreshed the content
and added a “News” tab, and e-news subscription
button to keep supporters up-to-date with relevant and
current information.
LGFB has also enlisted an external consultant to begin redeveloping a new-look website to be rolled out in the
first quarter of 2014.
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Since June, 2013 our social media capacity has grown significantly: the official LGFB Facebook page has
increased by a third, currently at 2,889 likes up from 2,023 in June); Twitter followers have increased by 50% from 270 followers to 530; LGFB now has an official Instagram account; the Youtube channel has consistently
provided a platform for – the latest video reached 328 viewers within one month.
Social Media has been instrumental in channeling the support
of the cosmetic, retail and publishing industries as well as
encouraging open communication with community supporters,
LGFB workshop participants, their families and friends. Both
the Pantene Beautiful Lengths campaign and the support of the
Priceline Sisterhood has resulted in the community seeking out
LGFB via social media.
External supporters have posted testimonials, photos and questions about the LGFB program via social media.
This platform is in increasing demand and will continue to form an important part of the communication strategy
for LGFB in the future.
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Beauty Editors’ Workshop
Sally Harrold farewells LGFB
The highly-anticipated annual Beauty Editors’ workshop took place at St Vincent’s Kinghorn Cancer Centre,
Sydney, in July. The workshop was an opportunity for the editors to share their expert tips on skincare and makeup and provided the chance to give back to a group of women at their most vulnerable.
After 23 years as Look Good…Feel Better’s most
avid supporter, Brand Manager Sally Harrold, bid the
charity farewell.
Esprit Magazine’s Managing Director Andrea Ferrari who has also been a volunteer for LGFB for six years said
that the Beauty Editors’ workshop was a great opportunity for those in the media beauty industry to give back.
“Everyone - volunteers and participants - get stuck into the fun and uplifting effects of the makeovers. I was
pleased to see the beauty editors relax into their role and see how they could genuinely help the ladies.”
It was a significant moment in the charity’s history
as Sally has been a deeply committed advocate for
the program and a wonderful ambassador for the
cosmetic industry. It is extraordinary to think that Sally
has been at the heart of the program for so long,
helping to ensure that more than 110,000 women, men
and teens have had the opportunity to face cancer
with greater confidence. When you add all the family
members, friends and colleagues who have also found
strength from their loved one’s attendance at a LGFB
workshop, the impact is even more amazing.
The workshop has become an annual event designed to reinvigorate the media’s interest in the program.
The Beauty Editors’ workshop model has resulted in key contacts developing strong connections with LGFB
participants. This year, New Idea’s Beauty Editor Adriana Donnola offered to provide a makeover to a LGFB
workshop participant in anticipation of her daughter’s wedding. This request was put through to LGFB and
happily received by the former participant.
“I remember my first
workshop as a volunteer
and it does feel quite
intimidating at the start but
that quickly disappears
as everyone – including
volunteers and participants
– get stuck into the fun
and uplifting effects of
the makeovers. I was
pleased to see the beauty
editors relax into their role
and see how they could
genuinely help the ladies.
Every workshop is unique
but always has the same
positive outcome.”
From her earliest days as a volunteer, then as NSW
state manager, National Program Manager and more
recently as Brand Manager Sally has undoubtedly
shaped the way the program is delivered and received
today. Her leadership and love for LGFB have also
reverberated around the world, with Sally playing
an active role on the LGFB international steering
committee for many years. Sally will be missed by our
many friends and colleagues in Australia and across
the globe. Sally is stepping down from LGFB this year
for personal reasons: to spend more time with her
family, and to work closer to home in a new Brisbanebased role.
Andrea Ferrari,
Managing Director,
Esprit Magazine
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“The workshop took my mind off what I was going through with
my chemotherapy treatment. Looking around the room at all the
different women made me realise that I wasn’t alone - it was very
uplifting and inspiring and left me feeling good about myself.”
LGFB participant Lisa, Sydney, NSW
2013 Organisational structure
Board members
Staff members
Chairman
David Blakeley
Managing Director, Chanel Australasia
National Support Team
Kate Peck
Information and Resources Coordinator
Katrina Raccani
Warehouse and Logistics Coordinator
Marissa Tintowo
Administration & Accounts Officer
Maya Zahran
PR & Communications Manager
Board of directors
Meredith Ansoul
Group Business Director, Media Edge
Gavin Blackburn
Managing Director, Coty Australia
Mette Engell
General Manager Australia & New Zealand,
LVMH Perfumes and Cosmetics, Parfums Dior
Uri Ferster
Managing Director, Frostbland
John Hawker
Owner, John Hawker Consulting Pty Ltd
Pat Ingram
Editorial Director, Sunday Life Fairfax Media
Terry Little
Managing Director, Estée Lauder Companies
Janet Muggivan
Public Relations Consultant, Revlon Cosmetics
Gabrielle Prest
Cancer & Immunology Program Manager,
St Vincent’s Kinghorn Cancer Centre
Company secretary
Bronwyn Capanna
Executive Director, Accord Australasia
Program Delivery Team
Queensland, Northern Rivers & New South Wales
Carol Fazel
State Program Manager
Beth Thomson
Administration Assistant
New South Wales and Australian Capital Territory
Joanne Meehan
State Program Manager
Peta Paton
Administration Assistant
Victoria and Tasmania
Faye Venning
State Program Manager
Rosemarie Callaghan
Administration Assistant
South Australia and Northern Territory
Julie Kitto
State Program Manager
Cheryl O’Brien
Administration Assistant
Western Australia
Linda Hunter
State Program Manager
Penny Coutts
Administration Assistant
In 2013, Look Good...Feel Better farewelled the following staff - thank you!
Jan Samuels, CEO
Sally Harrold, Brand Manager
Stephanie Chesher, Executive Assistant
Jacqui Backer, PR & Communications Consultant
Tarnya Hotchkin, State Program Manager Vic/Tas
Trudy Lundy, Administration Assistant Vic/Tas
Leigh Cole, Administration Assistant Qld/Northern Rivers NSW
2013 Year in Review prepared by Look Good...Feel Better with thanks to Natalie Page Photography,
Estée Lauder Companies, BJ Ball Papers, Offset Alpine Printing and Wellcom for their support.
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1800 650 960 | info@lgfb.org.au | www.lgfb.org.au | @LGFBAustralia
Cancer Patients Foundation ABN 80 051 758 368 is the operator of a public benevolent institution for the Cancer Patients Trust
40ABN 98 924 194 729 to conduct appeals for the Look Good...Feel Better program and is also endorsed as a deductible gift recipient.