2015 EDITORIAL CALENDAR
YEAR-LONG SERIES: INDUSTRY ISSUES EQUIPMENT
IN THE SHOP
DRIVER CRISIS
SPEC’ING & TRENDS
JANUARY
Drivers:
FEBRUARY
Drivers:
MARCH
Drivers:
APRIL
Drivers:
MAY
Drivers:
JUNE
Drivers:
The Problem
AD CLOSE:
12/17
MATERIALS DUE:
12/23
Pay
AD CLOSE:
1/16
MATERIALS DUE:
1/23
Expanding
AD CLOSE:
the Pool
2/13
MATERIALS DUE:
2/20
Owner-Operators
AD CLOSE:
3/17
MATERIALS DUE:
3/23
JULY
Drivers:
Don’t Drive
AD CLOSE:
Them Away
6/16
MATERIALS DUE:
6/22
TIRES &
WHEELS
TRAILERS
& BODIES
BONUS
DISTRIBUTION
The Growth &
Future of 3PLs
Spec’ing Today’s
Powertrains
DPF Maintenance The New Bypass/
Toll Technology
What You Can Learn Trailer
From Your Scrap
Maintenance
Pile
ATD
HDAW
Staying on Top
of CSA
Top 20 Products
Shop Productivity Dealer of the Year
(Software,
Equipment, etc.)
Preventing Corrosion Work Truck
at Wheel-to-Hub
Bodies
Connections
NTEA
TMC
Truck Fleet
Innovators
Lightweighting
Reman
The Online Freight
Marketplace
You & Your Tire
Dealer
Long-Life Trailers MATS
The Connected
Fleet
Alternatives to
New Equipment
Sensors/Wiring
Freight Factoring,
Plus News from
TMC, NTEA
Wide-Base Tires
Tarping Systems
Transmissions
Visibility (Windows, Technicians
Lighting, Mirrors)
Cameras in
the Cab,
Plus News from
MATS
Retreads
Refrigerated
Trailers & Bodies
Training
AD CLOSE:
4/16
MATERIALS DUE:
4/22
The Key to Fuel
AD CLOSE:
Economy
5/15
MATERIALS DUE:
5/21
TECHNOLOGY
& MORE
SPECIAL FUEL ISSUE:
Fleet Safety
Conference
• Fuel-Saving Strategies
• MPG Success Stories
• Fuel Quality/Filtration
• Bulk Storage & Buying Tactics
• Technology & More
Aftermarket Parts: Cab Environment
Engine Oils
The Real McCoy? (Seat, Sleeper, etc.)
Getting the Most
Out of Your
Software
NPTC
Ad Study Issue
Preventing Irregular
Wear
Annual Trailer
Roundup
AUGUST
Annual FACT BOOK
AD CLOSE:
7/16
Special Issue Devoted to Industry Statistics and Reference Information
MATERIALS DUE:
7/22
SEPTEMBER
Drivers:
Creating a
AD CLOSE:
Career Path
8/17
MATERIALS DUE:
8/21
ALTERNATIVE
FUELS Special Issue
Axles
Fifth Wheels
Using IT to Improve Total Cost of Tire
Workflows
Ownership
Splash & Spray
Green Fleet
Conference
OCTOBER
Drivers: CSA
The Diversification Medium-Duty
of Trucking
Update
Coolant/
Antifreeze/DEF
Cargo Vans
Alignment/Balancing Flatbeds
NOVEMBER
Drivers:
Top Green Fleets Starting/Electrical/
Battery Specs
Suspensions/
Springs/Shocks
More on
Green Fleets
Inflation
Refuse Trailers
DECEMBER
Drivers:
Brakes
Mobile Apps &
Fleet Management
Preventing
Wheel-Offs
Landing Gear
AD CLOSE:
9/17
MATERIALS DUE:
9/23
Health & Wellness
AD CLOSE:
10/19
MATERIALS DUE:
10/23
Doing More With
AD CLOSE:
Less
11/13
MATERIALS DUE:
11/19
8
Industry Trends
& Forecast
Class 8 Update
ATA,
Ad Study Issue
For more information, visit truckinginfo.com/advertise
HDT’S AWARD WINNING
MONTHLY
EDITORIAL
DEPARTMENTS
NEW! QuickSpin
Short-form first-person evaluations of
vehicles, components, or accessories
where a full Test Drive isn’t available or
applicable.
Aftermarket – The Fleet Perspective
Bimonthly column providing insight
from industry veteran Denise Rondini
on aftermarket parts and service trends
and how they affect fleets.
Feb., April, June, Aug., Oct., Dec.
Once Around the Yard
A bimonthly quick case study of a fleet
and its unique approach to solving a
problem with specs and maintenance.
Jan., March, May, July, Sept., Nov.
FuelSmarts
How fleets can save money on fuel,
whether it’s improving fuel efficiency,
fuel-buying tactics, or using alternative
fuels such as natural gas.
Safety & Compliance
Real-world how-to tips plus case studies,
interviews, news and more related to CSA,
driver safety, etc.
Tech Bytes
Fleet case studies, news and more about
technology – back-office software and
analytics, diagnostics and telematics,
mobile devices and electronic logs,
and more.
EDITORIAL SPECIALS
Fact Book
This special August issue will be devoted to industry statistics
and reference information, the kind of resource readers will keep
handy on their desks all year long. The Fact Book will feature
colorful infographics and easy-to-find facts and figures, covering
everything from vehicles, maintenance and aftermarket parts, to
safety, alternative fuels, technology and more.
HDT’s
ANNUAL FACT BOOK
Truck Dealer of the Year
In February, celebrate the success and achievements of the
Truck Dealer of the Year. HDT and the American Truck Dealers
honor dealers who represent your truck and trailer as well as
product brands. A team of judges from Indiana University’s
Kelley School of Business evaluates all nominees for excellence
in business practices, industry contributions and community
leadership. Make sure your product is seen in this special supplement
honoring these passionate visionaries.
Fuel Issues
June: Fuel-saving strategies, MPG success stories, fuel
quality/filtration, bulk storage & buying tactics,
and technology & more.
September: Alternative fuels. The latest on natural gas, propane, electric,
hybrids and more, including vehicles, maintenance and fueling infrastructure.
Trailer Roundup
•Trailer Roundup
Don’t miss this. In July, new Trailer Roundup will cover
the latest trailers. Our editors will scour trade show floors to find the latest and
greatest in trailer introductions.
Top 20
’15 Top20
In February, we’re taking technologically advanced products
and services to a new level. HDT’s Top 20 awards program
showcases the “best of the best” new product introductions. Selected by a
panel of judges made up of leading Technology & Maintenance Council fleet
managers and our past Truck Fleet Innovators, products will be judged on
innovation and effectiveness in improving performance and serviceability.
HDT’s Top 20 will be chosen from the best new product introductions between
December 2013 and November 2014.
Test Drive
HDT editors’ first-person driving
impressions of new trucks, engines
and components in this award-winning
department.
Truck Fleet Innovators
Hotline
Each March, we honor the industry’s leading fleet
executives – trucking company leaders who have
established advanced processes, helped resolve industry
issues, provided unique driver management approaches and more.
Our editors will profile the 2015 Truck Fleet Innovators in the March 2015
issue of HDT. This issue will have bonus distribution at the Mid-America
Trucking Show, where we will honor the Truck Fleet Innovators during the
fourth annual Fleet Forum.
Monthly roundup of industry news, trends
and statistics.
Top Green Fleets
Washington Report
Washington news and analysis of
legislative and regulatory issues.
Locking It In
Rolf Lockwood’s insights on the making,
maintaining and use of trucks.
November is our third annual listing of some of the “greenest”
fleets in the country, whether they’re using alternative fuels,
investing in the latest clean-burning diesels, or pushing the fuel
economy envelope with EPA SmartWay specs and beyond.
For more information, visit truckinginfo.com/advertise
9
2015 EDITORIAL MATRIX
JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
TRUCKING
Heavy-duty
Medium-duty
Cargo vans
Truck bodies, service bodies
Trailers
Spec’ing
Maintenance
Aftermarket
The Editorial Matrix offers a
more in-depth, expanded
method of determining the
best fit for your message
alongside HDT’s award-winning
editorial content. Used in
conjunction with our extensive
editorial calendar, the matrix
gives added insight into what
topics will be covered in each
issue, including offshoots you
might not typically associate
with the topic listed on the
calendar. For instance, for the
story in the March issue on
“lightweighting” about spec’ing
lighter vehicles, the matrix
helps identify opportunities
in cargo vans, medium- and
heavy-duty vehicles, as well
as engines, fifth wheels, axles,
suspensions, wheels and
batteries.
This matrix by no means
includes every subject HDT will
cover. It is simply an added tool
to help expand on the editorial
calendar. For more specifics,
please contact your regional
sales representative.
EQUIPMENT, COMPONENTS & PARTS
Engines
Transmissions
Brakes
Landing Gear
Fifth Wheels
Refrigeration Units
Alternators & Starters
Batteries
Lighting
Wiring
Axles
Suspensions
Tires
Retreads
Tire inflation & monitoring
Wheel-Ends
Wheels
Filters
Seats
Paint & graphics
Accessories
Cargo securement/Tarps
Emission equipment
Shop Tools (Lift, alignment, balancing)
FUELS & FLUIDS
Truckstops
Fuel buying
Alternative fuels & hybrids
Fuel mileage, aerodynamics, idle reduction
Oils, Lubes & Coolants
DEF
TECHNOLOGY
Software
In-cab computing
Navigation
Telematics
Mobile devices
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LEASING & FINANCE
Leasing
Used trucks
Glider kits
Factoring
SAFETY & INSURANCE
Safety/CSA
Stability control, lane departure warning,
collision avoidance
Recruiting, retaining & training drivers
Insurance
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For more information, visit truckinginfo.com/advertise