1
High Value SOA
Leveraging Web Services to achieve agility,
business value and efficient speed to market
Misha Kravchenko
Vice President
IR GEMS
Marriott International
10:45-11:30
24 August 2010
Palos Verdes 6
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Agenda
• Marriott International Overview
• Rock solid foundations
– CIC ( Corporate Intellectual Capital )
– Heritage Systems
• High Value SOA : “Mind the Gap”
– Challenges
– The Solution
– Benefits
3
Marriott International Overview
• More than 3,400 Hotel & Resort, Timeshare and
Corporate Housing Properties
• Approximately 137,000 Associates
• Operations in 70 countries
• A growing and profitable company
• Committed to Environmentally responsible
operations and Conserving Energy
4
Leading Lodging Brands
Luxury Lodging
Full Service
Select Service
Extended Stay
Ownership Resorts
5
Award Winning Technology Organization
6
Rock Solid Foundations
CIC
Corporate Intellectual Capital
Legacy Heritage Systems
7
“You talk the talk and you
walk the walk, but …“
8
“do you listen the listen ?”
9
The “triangle” dilemma
Affordability
Pick any 2
Typical
IT
System
High
Availability
Rich
Functionality
10
How to get all three
Affordability
With the
right people
and the
right
system.......
High
Availability
?
Rich
Functionality
11
Centralized Systems
Affordability
With new
technology
mainframes
Pick 3 - Get 3!
High
Availability
Rich
Functionality
12
How to square a triangle
Affordability
Green
Fast,
High Availability
In Fact, with the
new System Z,
get 4 attributes!
Rich
Functionality
13
Legacy Heritage System
TPF
M
A
R
S
H
A
MARSHA is Marriott
International’s
reservation booking
engine for all
properties and rooms
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Last century solutions
15
Apparent simplicity .........
16
Grows into complexity .....
Huge costs
( $$millions )
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Why?
18
Just say no !
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Modernize your Legacy
Heritage systems to gain
competitive advantage
and keep your IT and
Corporate Intellectual Capital
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marriott.com
eMail
First
Data
Amex
Call
Centres
“SNA Free”
5 year Project to migrate
over to pure TCP/IP
Web
Servers
Fidelio
$$$millions
annual savings !
PMS
Amadeus
TPF
Pegasus
Courtyard
PMS
Opera
HDS
Worldspan
Galileo
TCP/IP
Sabre
Full
Service
PMS
M
A
R
S
H
A
Secure Dial-up
PC green screen
VPN
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n+ Tiers means complexity and huge costs
TCP/IP
TPF
Unix
servers
Web
Text via
TCP/IP
Servers
XML via
HTTP
M
A
R
S
H
A
ORACLE
databases
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Superfluous infrastructure eliminated !!
TCP/IP
TPF
Web
Servers
XML via HTTP
M
A
R
S
H
A
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New marriott.com Architecture
TCP/IP
Business logic and
context handler
TPF
Web
XML via HTTP
Servers
HTTP server
XML Parser
Session Handler
Message Broker
M
A
R
S
H
A
Databases ported
from ORACLE
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New marriott.com Architecture
TCP/IP
TPF
Web
XML via HTTP
Servers
$$$ annual
cost savings!!
M
A
R
S
H
A
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Virtualization allows cost efficient workload sharing
•
•
Server Virtualization - share Production capacity during off peak
with Development/Test workload
Clone the complete test environments at no incremental CPU
hardware or software cost
Shared
Virtual
Engines
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Leveraging low marginal cost CPU cycles
Since the mainframe investment is fully amortized and funded
based on the business benefits (lowest cost in the industry),
marginal costs of adding additional workload are extremely low.
Running zLinux for other Production system workloads is very
cost effective due to minimal $ incremental costs.
$$$ annual
cost savings!!
IFL
Engines
System Z server
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Green Eco-Friendly Infrastructure
Running a Centralized IT System on the mainframe is
extremely cost and power efficient.
work
Engines
Our current Z server runs our Production Central
Reservation System, several cloned Test Systems,
numerous smaller Test environments, Performance
Test environment, Development SDLC infrastructure,
numerous Linux Applications …………
…and requires just 6.3kWh of power!
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4x
Equivalent to the power required by 4 toasters
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Going Green is Good for Business
Proportion of IT Funding used
for Base Maintenance and Operations
46%
50.00%
45.00%
40.00%
35.00%
30.00%
25.00%
20.00%
15.00%
10.00%
5.00%
0.00%
29%
2001
2001
2002
2003
2004
2005
2006
2007
2008
2009
2009
Investments in software and hardware capabilities to
enable consolidation onto a single platform plus relentless
attention to reducing cost of Base Operations has resulted
in additional $$$millions released for Initiatives !
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The Perils of Cache
C
U
S
T
O
M
E
R
S
“maybe”
inventory
I
N
V
E
N
T
O
R
Y
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Add to Shopping Cart
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By Alan Cooper
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Availability: Usually ships within 24 hours
32
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Add to Shopping Cart
Eating Soup with a Fork
By Alan Cooper
List Price: $25.00
Our Price: $17.00
Availability: Usually ships within 24 hours
33
Marriott Single Image Inventory
C
U
S
T
O
M
E
R
S
M
A
R
S
H
A
Accurate, Efficient,
Precise, Consistent
and Yield-managed!
I
N
V
E
N
T
O
R
Y
34
The MARSHA Reservations System
An “Open System”
(provider of SOA services)
System Z mainframe
TCP/IP
TPF
M
A
R
S
H
A
Central Reservations
System
(Running TPF, z/VM, zLinux)
Pure TCP/IP
(Easily Connects to
any “Open System”)
Supports;
XML, SOAP, MQ, SSL,
HTTP, “C++” lang.
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Past B2B and B2C connections
RitzCarlton.com
marriott.com
Call Centres
Marsha-Link
hotels.com
expedia
TPF
Amadeus
Pegasus
“The Web”
Pegstour
Priceline/
Travelweb
Galileo
Worldspan
worldres.com
M
A
R
S
H
A
Network
Sabre
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Mind the Gap !!
RitzCarlton.com
marriott.com
Call Centres
Marsha-Link
hotels.com
expedia
TPF
Amadeus
Pegasus
“The Web”
Pegstour
Priceline/
Travelweb
M
A
R
S
H
A
Galileo
Worldspan
Network
Sabre
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Why has this gap been difficult to fill?
GAP
In the past, each new connection has been developed
with specific code configurations within the MARSHA
Application to service each partner’s needs. This has
resulted in expensive (>$400k) costs and excessive
elapsed timelines to connect partners.
TPF
The current “cost of entry”
for potential new Business
partners is too high, both in
costs and elapsed time.
“The Web”
M
A
R
S
H
A
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Proven ROI and agility with SOA
RitzCarlton.com
OTA
compliant
CWA
Service
CWA (CityWide Availability)
SOAP transaction developed
for RitzCarlton.com website
direct connection to MARSHA
implemented in early 2007
SOAP
message
The OpenTravel Alliance (OTA) creates,
expands and drives the adoption of open
specifications, including XML, for the electronic
exchange of business information among all
sectors of the travel industry.
TPF
“The Web”
M
A
R
S
H
A
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Proven ROI and agility with SOA
RitzCarlton.com
OTA
compliant
CWA
Service
SOAP
message
The same SOAP transaction was
enabled for kayak.com and
implemented a few weeks later!
kayak.com
TPF
“The Web”
M
A
R
S
H
A
This required no MARSHA Development or QA regression,
with only Firewall, Security and configuration settings needed, resulting in an
approximate <$2,000 cost for rapid enablement of this new B2B connection!
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OTA compliant B2B Connections
(re-usable Services integrated into core MARSHA)
Reservation
Service
Availability
Service
core
RateData
Service
MARSHA
re-usable
OTA
Standard
Services
Reservation
Availability
GNR
RateData
Inventory
RoomProduct
GNR
Data
Service
Inventory
Service
Room
Product
Service
Efficient new process
logic for each service
allows better integration,
access to lower level
internal objects and
avoids exception coding
Result:
= lower maintenance costs
= higher speed to market
= business flexibility
= agility
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Ready to “Mind the Gap”
B2B
partner
TPF
“The Cloud”
Network
&
Firewall
OTA
Services
M
A
R
S
H
A
Suite of “core” SOA services (transactions) in Open Travel Alliance industry
standard format ready to quickly and efficiently connect to new B2B partners
with business value determining decisions – not IT costs & complexity!
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B2B Partner customization performed
on external “wire-speed” SOA Appliance
B2B
partner
partially
customized
Service
dynamic
transformation
OTA
standard
Service
TPF
“The Cloud”
DataPower
OTA
Services
M
A
R
S
H
A
Changes to XML transaction data formats are easily changed or customized on
the DataPower Appliance instead of within MARSHA so does not need any TPF
changes or QA testing unless core functionality customization required for partner
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Harvesting Revenue Generation Links
GAP
Existing High Volume
B2x Direct Links
and Sales Channels
TPF
$$$$
Incremental
Revenue
Generation!
“The Cloud”
M
A
R
S
H
A
$$$$
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“Direct Connect” Project Goals
• Create Industry standard suite of
Reservation “services” which can be reused for many new B2B partners
• Deliver capability to quickly implement
new B2B connections without excessive
code development and long elapsed times
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“Direct Connect ” Project Benefits
• Drastically reduce costs and time of
implementing new connections with
new or existing business partners
• Simplify the standard APIs by moving the
“customization” layer out of the mainframe
• Increase Revenue Generation potential
by lowering the “cost of entry” to
participate in direct connections with
Marriott International
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Marriott International
Worldwide Sales Supply Chain
Res Agts
The Web
Kayak
eTools
Expedia
marriott.com
TravelWeb
TPF
Amadeus
M
A
R
S
H
A
Pegasus
SABRE
Galileo
Worldspan
Secure Dial-up
Fosse
PMS
Fidelio
& Opera
PMS
$$$
24x7 Revenues !
Full Service
Marsha Link
PMS
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Questions?
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