Breakthrough Growth with Blue Ocean Strategy®
- A structured methodology to enhance collaboration between finance and
commerce, improve long term profitability and to create sustainable business
Designed for: Senior to Top Management
Methodology:
This 1-Day Workshop and 1-Hour One-on-One Advisory Session
provides participants with a basic introduction to the principles,
frameworks, analytical tools and action plan of Blue Ocean Strategy®.
Interactive visual presentation integrated with video clips, case studies,
small group discussions and test-drive with selected BOS Tools
Objective:
• Deeply understand the concept of Value Innovation, the cornerstone
of Blue Ocean Strategy® which allows to identify strategic options that
dramatically raise customer utility while achieving lower costs for the
company
• Learn how Blue Ocean Strategy® is “put into action” in businesses
with the proprietary Blue Ocean Strategy® formulation process and
methodologies in pursuing new profitable growth
• Explore the family of Blue Ocean Strategy® / Value Innovation tools
and methodologies – including a quick overview on how BOS Tools
like Pioneer-Migrator-Settler Map, Strategy Canvas, Buyer Utility
Map and Six Paths Framework provides INSiGHTS to systematically
unlock the opportunity of new market creations
Dun & Bradstreet (HK) Ltd.
Breakthrough Growth with Blue Ocean Strategy®
- A structured methodology to enhance collaboration between finance and
commerce, improve long term profitability and to create sustainable business
Dr. Peter Ting is the Regional Vice President of Strategic Innovation And Market
Creations for UCSI Blue Ocean Strategy Regional Centre (UCSI BOSRC) with 10
countries of UCSI BOSRC Consulting Network. He is responsible to formulate the
strategic blueprint and develop talents to pioneer the growth and expansion of
Blue Ocean Strategy (BOS) Consulting in the Asia-Pacific Region.
Speaker: Dr. Peter Ting
Dr. Peter graduated in Computer Science & Statistics (Australia) and MBA (UK).
He completed his PhD in Holistic Health Science (USA) with the highest honors,
on Holistic Healing in Finance with a special focus on Asia, using the Blue Ocean
Strategy as the method and framework of his dissertation. He is a Certified
Holistic Trainer, and former Director of Training and Education with Napoleon Hill
Associates.
Apart from Malaysia, Dr. Peter has worked as a Professional Trainer & Holistic
Leadership Life Coach in Australia, USA, Canada, India, Indonesia, Singapore,
Hong Kong, Taiwan, and China since 1989. He has also worked as Lecturer,
Course Director, Academic Head, Vice-Principal, Project Manager, International
Franchise Manager, and Group CEO while in Australia, Malaysia, and Singapore.
Together with his regional consulting team, they have consulted or are currently working in industry sectors such as
banking, finance, insurance, education, health-care, property development, construction, hotel, tourism, F&B,
government, IT, HR, etc.
Prior to joining UCSI Blue Ocean Strategy Regional Centre (China) in September 2008 as his co-founder and
Managing Partner, Dr Peter worked as the COO of a Property Sales Management Company, providing leadership
and mentoring to his robust team to design and execute an online system to manage more than 1,000 housing units.
Session 1: An Introduction to BOS
During this session, you will develop a BOS MINDSET to:
• Understand WHAT is BOS
• Appreciate the WHY (i.e. benefits) of implementing BOS
• See a pattern of success with a systematic BOS Framework and Tools
Session 2: BOS Showcasing and Application
• Clarifying Strategic Intent: Four Steps in Strategy Visualization to minimize risks
and maximize opportunities
• Case illustration: Strategy Formulation in bringing about transformational growth
• Visual Awakening: Assessing Current Competitive Landscape with two selected
BOS Tools
Session 3: Enlarging Marketspace with BOS
• Reaching beyond existing demand: Discovering noncustomers
• The framework to identify customers’ frustrations: Buyer experience cycle
• Innovating across industry boundaries: An initial look at the 6-Path Framework
Session 4: Executing BOS with the Right Mindset
• Overcoming key organizational hurdles
• Developing the BOS Mindset in Execution
• How to sustain and renew your Blue Ocean Strategy
Program Details (MG1335)
Date: October 23, 2013
Time: 9:30 am – 5:30 pm
Medium: English
Course Fee: HK$12,000
Venue: Unit 1308-1315, 13/F, BEA Tower, Millennium City 5, 418 Kwun Tong Road, Kwun Tong, Kowloon
Enquiry: 2516-1382
Dun & Bradstreet (HK) Ltd.