Case
Study
#2
(Turnaround
Time)
Mars
Pet/Pedigree
Background
Every
year
Pedigree
dog
food,
a
Mars
owned
brand,
is
the
lead
sponsor
for
the
Westminster
dog
show
in
New
York.
At
the
event
Pedigree
sets
up
several
booths
where
merchandise
is
sold.
In
2008,
while
working
with
a
different
vendor,
Pedigree
ordered
hundreds
or
thousands
of
dollars
worth
of
merchandise
but
much
of
it
was
not
sold,
leaving
them
with
an
extensive
surplus
of
inventory.
Because
of
this,
Mars
Pet
had
very
low
forecasts
for
the
2009
Westminster
Show.
Client:
Pedigree
Product:
Pop
Up
Store
at
2009
Westminster
Dog
Show
The
SituaFon
2009
Westminster
Dog
Show
The
stage
was
set
for
the
2009
show
and
Bamko
produced
inventory
levels
in
line
with
the
previous
year’s
sales.
Mars
Pet
felt
more
than
properly
prepared
for
this
years
show
in
terms
of
quality
and
quanMty
of
merchandise.
The
difference
in
merchandise
selecMon
from
2008
to
2009
was
that
Bamko
provided
a
narrower,
more
focused
and
higher
quality
selecMon,
which
in
turn
led
to
higher
sales
of
the
goods.
Quickly
both
Mars
Pet
and
Bamko
realized
that
due
to
the
increase
in
sales,
there
was
not
enough
merchandise
to
last
through
both
days
of
the
show.
Client:
Pedigree
Product:
Pop
Up
Store
at
2009
Westminster
Dog
Show
The
Turnaround
Pedigree
booths
sold
more
in
the
first
day
of
2009
than
they
did
in
all
three
days
of
2008.
Because
of
this,
Mars
Pet
quickly
needed
a
re‐stock
of
inventory
for
the
second
day
of
the
show.
Based
on
demand,
Mars
Pet
decided
at
3
PM
of
the
first
day
that
it
wanted
800
more
shirts
to
be
delivered
by
the
start
of
business
the
next
day.
Client:
Pedigree
Product:
Pop
Up
Store
at
2009
Westminster
Dog
Show
The
Results
Pedigree
Branded
Artwork
For
Apparel
The
shirts
were
able
to
be
made
and
delivered
over
night,
arriving
on
Mme.
The
booths
had
enough
product
inventories
to
make
it
through
the
show
and
almost
all
of
the
inventory
sold
out
(as
opposed
to
the
previous
year
where
less
than
50%
of
the
inventory
was
sold).
The
merchandise
sales
were
considered
a
huge
success
and
Mars
Pet
is
looking
forward
to
increased
sales
in
2010
based
on
a
more
aggressive
forecasMng
due
to
Bamko’s
merchandising
and
turnaround
capabiliMes.