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indiCo is the independent college store’s dedicated partner providing:
• Digital course materials solutions
• Cost-saving innovations & best-in-class vendor
relationships
• Consulting and store assessment services
• Insights & recommendations about your students’
preferences
• Strategies for affordable educational resources
Your trusted partner on campus!
www.indiCo-uniting.com
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Why Go Digital?
• Affordable course materials
• Improve student access to/consumption of course materials
• Test innovative vendor partners
• Put store in the digital conversation on campus
• Gather student usage data for faculty/administration
Top Reasons Students Acquired Digital Access Codes
(Student Watch - Spring 2014 Term)
81.2%
14.5%
10.6%
• A professor required it
• Additional learning capabilities
• A professor recommended it
Use of Access Codes
(Student Watch - Spring 2014 Term)
Homework assignments
78.1%
Graded quizzes/assignments
55.7%
Practice quizzes
42.4%
Study guides
31.9%
Chapter summaries
30.8%
eBook/e-Pack
29.2%
Interactive videos
28.7%
Discussion board
12.1%
Access Codes
The Good, The Bad, The Neutral
(Student Watch - Spring 2014 Term)
Students are Positive about
Access Codes because…
Students are Neutral about
Access Codes because…
Students are Negative about
Access Codes because…
Easy to use
Cost and worth
Difficult to resell textbook
Improve learning
Engaging
Difficult to Share
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Digital Content Tools
1. Textbook adoption platform
2. POS system
3. Digital content delivery platform
4. Custom content design and distribution
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Stops on the Map
•
Connect with digital initiatives on campus
•
Sell digital course materials
•
Lead a digital transition for a class or department
•
DESTINATION: Academic Resource Center
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Connect with Digital Initiatives on Campus
•
Talk with relevant department contacts
•
Create a Digital Collaboration Committee
•
Establish a system to share digital insights
•
Set regular communication schedule
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Sell Digital Course Materials
•
E-texts from traditional content providers
•
Print/digital bundles
•
Campus-generated custom materials
•
Adaptive Learning Products
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Digital Transition for a Course or Department
•
Determine department objectives and set goals
•
Confirm content provider and distribution partner
•
Engage other campus stakeholders
•
Establish evaluation for the student/faculty experience
•
Share experience and design expansion
VERBA’s Digital Coverage Report
VERBA’s Digital Coverage Report
VERBA’s Digital Coverage Report
VERBA’s Digital Coverage Report
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Become an Academic Resource Center
•
Establish position in campus digital discussion
•
Secure relationships with distribution partners
•
Set goals for campus digital evolution
•
Select courses for digital transition
•
Promote digital initiatives and store role
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indiCo Solutions
•
Store mapping guide
•
Vendor selection worksheet
•
Store mentors
•
Virtual lunch dates, webinars, regional seminars
•
OnCampus Research
NACS Resources
• Academic Content Licensing white paper
• Campus Stakeholder Interview Guides in the Campus
Relations Toolkit
• Creating a Good Faith Course Materials Campus Guidelines
• Eight Steps to Bringing Digital Content to Your Campus
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Chart Your Course
Digital Road Map Assessment
Chart Your Course
www.oncampusresearch.com
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Pick a Partner
•
Solicit digital interest from faculty and students
•
Highlight store’s existing digital capabilities
•
Determine required features and services
•
Select a vendor that accommodates innovation
•
Establish a pipeline for feedback and requests
Digital Course Materials
CHRISTOPHER CAVE | ACADEMIC MATERIALS MANAGER
RedShelf @ The Cornell Store
Decision to use RedShelf
Introduced
to the company at ICBA and met with Tim
Haitain
Impressed
Easy
by Business Model & Enthusiasm
Integration with Verba Price Comparison Tool
Provides instant ISBN matches to digital materials
Designed into Verba software
Ability
to upload Digital Custom Course Packets if
desired
RedShelf @ The Cornell Store
Setup & Training
Creation of white label site done by RedShelf team with
direction provided to our sales manager Gordon Elson
Only needed to provide design recommendations & store logo
RedShelf provided walk through of parameter changes required
in Verba to display products
Update RedShelf to appear as “Cornell eBook Affiliate”
Enter in custom URL into parameter fields within Verba
Automatically displays ISBN matches within the Price Comparison Tool
Minimal training to Textbook Management and Floor staff
required
All transactions take place online, floor staff need to understand that offers exist but do not
need to offer much support
RedShelf displayed on Verba Price
Comparison Tool
RedShelf white labeled site
RedShelf @ The Cornell Store
Fall 2014 Sales
Strongest of all digital affiliate programs
High conversion rate of 66% of all titles put into a cart
purchased
Second only to Amazon for affiliates (70%)
Assisted by White Labeled site
RedShelf Best Practices
Promotion of Verba Price Comparison Tool to all students
Branded the site as the “Cornell eBook Affiliate”
Use of a White Labeled site w/ campus images & store
logo
Future of Digital Materials
@ The Cornell Store
Digital Course Materials pilot development w/ Academic
Technologies – Estimated Pilot Fall 2015
Offer
Digital Textbooks & Course Packets via the LMS
– Blackboard
Purchase verified upon sign in to course (single sign in for students)
If purchase has not been completed, the digital course materials are added
to Cornell Store e-commerce cart for checkout and instant access
Professors can load open-source content to reader free to students
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Don’t Travel Alone
• Let us be your navigator: Access the recorded
webinar and be sure to check the indiCo website
for upcoming webinars
http://www.nacs.org/educationevents/online/webin
ars/TechTuesWebinarRecordings.aspx
• Be a backseat driver: Share your story!
• #arewethereyet BYU-I University Store
Testimonial – Academic Resource Center
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Estella McCollum
emccollum@nacs.org
(785) 423-0443
Ashley Gordon
agordon@nacs.org
(334) 546-0710
Jessica James
jjames@nacs.org
(800) 622-7498