KFC
KFC
Parent Company
KFC(Kentucky Fried Chicken)
Category
Fast food eating joints
Sector
Food Products
Tagline/ Slogan
Finger Licking Good
USP
1/5
KFC
High variety in chicken meals
STP
Segment
People willing to have a hygienic and delicious non conventional meal at a restaurant
Target Group
Children and youth from middle and upper class
Positioning
The best chicken burgers
SWOT Analysis
Strengths
2/5
KFC
1.Huge popular brand name and high brand loyalty
2.High number of products
3.Hygenic food and quick service
4.Good advertising and marketing
5.Strong trademarks recipes.
Weaknesses
1.High fat and high calorie food not good for health conscious people
2.Franchise management globally is a challenge
Opportunities
1.Introduce better vegetarian products
2.Introduce home delivery
3/5
KFC
3.Venture into newer markets
4.More spending on the resources and development as well as introducing new food items and products
Threats
1.Threat from other eating joints/restaurants
2. With the lifestyle of people changing due to growing awareness about healthier food people now look
Competition
Competitors
1.McDonald's
2.Pizza Hut
3.Domino's
4.Subway
4/5
KFC
5.Burger King
6.Smokin Joes Pizza
7.Taco Bell
8.Papa John's Pizza
5/5