HOW TO
BLOG
SUCCESSFULLY
by Cheri Parrag of
TheWateringMouth.com
WHAT IS A BLOG AND
WHAT ARE THEY USED
FOR?
Blog is short for “weblog”
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Blogs – text based
Vlogs – video based
Podcasts – audio based
Microblogging – small
posts only (Twitter, Facebook)
• Blogazines / infographics
(Pinterest)
YOU NEED A
NICHE TOPIC
Choosing Your Niche
Brainstorm / Mindmap
• Immigration
• Student Loan Debt
• Weddings, Birthday
Party Planning,
Funerals, Going
Through Puberty, Kite
Flying, Alcoholism,
Stamp Collecting,
Positive emotion / must be willing to write several times
per week?
HOW TO SET UP
A BLOG
How to Set Up a Blog
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Blogger/Blogspot
YouTube
Pinterest
Tumblr
WordPress .com vs .org
Consider:
Business Plan
Hosting? How big will it get? Downtime? Expandability?
E-commerce?
CONTENT AND
WRITING
Tips for Blog Writing
How you were taught to write in
high school is not internet
writing.
• Breaks, lists, subheadlines,
shorter paragraphs, flow
control
• Vary your sentence structure,
topics and post length
• Stay on topic
• 1-4 times per month
• Vary post topics – how to,
lists, stats, authority
Content is King
Sources of Inspiration:
• Competitors blogs
• Google Trends, Google
News, Google Alerts
• News stories
• Facebook/Twitter
• YouTube / Flickr
BLOG PROMOTION
PROMOTE TILL YOU’RE BLUE IN THE FACE
Consistency
Research: social, forums, google.com/adplanner
• Twitter
• Facebook
• Pinterest
• LinkedIn
• Podcasts
• Google+
Other Related Blogs
• Relationships
• Commenting
• Guest posting
• Where are your followers?
• Q&A sites
HOW DO I PROMOTE
TWM.COM?
PROMOTE TILL YOU’RE BLUE IN THE FACE
CONSISTENCY
via SEO moz (everywhereist)
PROMOTE TILL YOU’RE BLUE IN THE FACE
CONSISTENCY -- theWateringMouth.com
TheWateringMouth.com
HOW TO MAKE
MONEY BLOGGING
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Ads on blog, RSS feed, YT videos
Affiliate links (Amazon, etc.)
Paid reviews – merchandise, services, etc
Email marketing auto-responders/sales pushes
Partnering with Brands
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Ads
Sell your own products (physical, or e-books)
Contests and Sweepstakes
Mini-guides
Webinars
Mini-courses
Full Courses
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Writing for Other Websites, paid gigs
Sponsored Posts
White papers
Videos for sale
Begging – PayPal donation, mailed donation,
“Like This Post? Buy Me a Cup of Coffee!”,
Amazon Wish List
EXAMPLES OF
SUCCESSFUL
BLOGGERS
YouTube: CommunityChannel
($101,000/year ads only, 2010)
Over 120 million subscribers. Almost 421 million video views.
Blog: DoughRoller.net (5 figures per month)
Blog: PerezHilton.com
($111,000/mo ad revenue only)
TheWateringMouth.com
Launched February 27, 2012.
How do you define success with your blog?
1.
Nominate Your Favorite Local
Restaurant for Review!
2.
Facebook.com/TheWateringMouth
Like TWM on
Facebook!
Thanks for putting up with me!
Check out my blog at
TheWateringMouth.com