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Business Wire
June 11, 2007 Monday 5:09 PM GMT
IDG's CIO Magazine Tops Competition in CIO Coverage, Composition
& Budget;
Spring IntelliQuest CIMS Business Study Shows CIO Magazine
Reaches More Chief Information Officers Than Any Other Measured
Publication
LENGTH: 632 words
DATELINE: FRAMINGHAM, Mass.
New study results show IDG'sCIOmagazine ranks number one of all 80+publications measured in coverage
and composition of CIOs and CTOs across all size companies (see table below). According to the newly released
Spring IntelliQuest CIMS 2007 Business Influencer Study,CIOmagazine also ranks number one --- for the third
consecutive year --- in its composition of CIOs, CTOs and VPs of MIS, IS and IT.
Audience
% Coverage
% Composition
(Rank)
(Rank)
CIO magazine
77,000
29.5 (1)
15.7 (1)
Baseline
24,000
9.3 (18)
14.7 (2)
eWeek
51,000
19.4 (6)
7.8 (5)
InformationWeek
70,000
26.6 (2)
7.7 (6)
Network Computing
62,000
23.7 (3)
7.2 (7)
Rank among CIO/CTO of MIS,IS,IT (262,000 total audience)
In addition,CIOmagazine ranks number one in average IT spending (chart below). The publication also leads its
competitive set(a) for average planned IT expenditures in the following major product categories: Desktop
PCs/workstations, Notebook/Tablet PCs, Palmtop/PDAs, Servers, Operating Systems, Storage/backup products,
Networking products and Services & support:
Mean IT Spending Total Study
$
2007 104,626
Average
CIO magazine
$
1,119,387
Baseline
$
1,027,054
eWeek
$
494,944
InformationWeek
$
657,884
Network Computing
$
498,390
According to Michael Friedenberg, President and CEO of CXO Media, publisher ofCIOmagazine, "These
outstanding results are a reflection of the incredible editorial product being produced year after year, as well as the
remarkable efforts in audience acquisition. On the cusp of our 20-year anniversary, it is great to seeCIOmagazine's
leadership and continued ability to provide technology marketers with the most direct channel to the CIO
community."
(a) Ranking is among competitive set:Baseline, BusinessWeek, eWeek, Forbes, Fortune, InformationWeek,,
Network Computing ,andThe Wall Street Journal.
ABOUT THE INTELLIQUEST STUDY
Millward Brown IntelliQuest's Computer Industry Media Study (CIMS) has been described as one of the most
important media buying and marketing tools for the technology industry. CIMS is the largest study of its kind to
measure the media habits and buying patterns of people influencing technology purchases both in the workplace
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and in the home. It covers all sizes of business and all industries and is the only study to quantify the number of
adults in the contiguous U.S. who are involved in influencing technology-related purchases. CIMS fields year-round
and is released twice annually, in the spring and the fall.
About CIO:
Produced by CXO Media, the CIO portfolio includes CIO.com,CIOmagazine (launched in 1987), CIO Executive
Programs and the CIO Executive Council. CIO properties provide technology and business leaders with analysis
and insight on information technology trends and a keen understanding of IT's role in achieving business goals. The
U.S. edition of the magazine and website are recipients of 140 awards to date, including two Grand Neals from the
Jesse H. Neal National Business Journalism Awards and two Magazine of the Year awards from the National
Society of Business Publication Editors.CIOmagazine is published in more than a dozen countries, including
Australia, Canada, China, France and Germany. CIO Executive Programs-a series of face-to-face conferences
including CIO Perspectives® and the CIO 100 Awards & Symposium(TM)-provide educational and networking
opportunities for pre-qualified corporate and government leaders. The CIO Executive Council is a professional
organization of CIOs created to achieve lasting change in critical industry, academic, media and governmental
groups. CXO Media is a subsidiary of International Data Group (IDG), the world's leading technology media,
research and event company. Company information is available athttp://www.idg.com.
CONTACT: CXO Media
Karen Fogerty
Office: 508-935-4091
Mobile: 508-254-9285
Fogerty@cxo.com
URL: http://www.businesswire.com
LOAD-DATE: June 12, 2007
LANGUAGE: ENGLISH
DISTRIBUTION: Business Editors; High-Tech Editors
PUBLICATION-TYPE: Newswire
Copyright 2007 Business Wire, Inc.
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