Marico
Marico
Parent Company
Marico
Category
Consumer Products
Sector
FMCG
Tagline/ Slogan
Be more everyday
USP
1/5
Marico
1 out of 3 Indians uses a Marico product
STP
Segment
Products and services for daily needs
Target Group
Every Indian household especially the middle class
Positioning
With Marico, your every single day needs are fulfilled
Product Portfolio
Brands
2/5
Marico
Consumer Products
1.
Hair & Care
3.
Revive
5.
Parachute  Mediker   Kaya Skin Clinic
SWOT Analysis
Strengths
1. Excellent distribution network and product availability
2. The product portfolio of Marico has brands covering Edible Oil, Hair Oils, Skin Care, Fabric Care, et
3. Popular brands, good brand visibility and excellent advertising of products has led to strong brand lo
4. Experience management and good R&D
5. Marico is present in more than 25 countries across Asia and the African continent.
6. Marico reaches over 2.5 million outlets and around 130 million customers
Weaknesses
1. Market share is limited due to presence of other strong FMCG brands
2. Marico products has stiff competition from big domestic players and international brands
Opportunities
1. Tap rural markets and increase penetration in urban areas
2.Mergers and acquisitions to strengthen the brand
3.Increasing purchasing power of people thereby increasing demand
3/5
Marico
Threats
1. Intense and increasing competition amongst other FMCG companies
2.FDI in retail thereby allowing international brands
3. Competition from unbranded and local products
Competition
Competitors
1. ITC Limited
2. L'Oréal
3. Nirma Ltd
4. HUL
5. Colgate-Palmolive
6. Procter and Gamble
4/5
Marico
7. Dabur India
5/5