Colgate-Palmolive
Colgate-Palmolive
Parent Company
Colgate Palmolive
Category
Consumer Products
Sector
FMCG
Tagline/ Slogan
Colgate World of Care
USP
1/5
Colgate-Palmolive
Colgate toothpaste brand is one the most respected brands in the world
STP
Segment
Products and services for daily needs
Target Group
Every household especially the middle class
Positioning
A company which makes products for caring for its consumers
Product Portfolio
Brands
2/5
Colgate-Palmolive
1.
Colgate Total 12
3.
Colgate Max Fresh
5.
Colgate Active Salt
7.
Colgate 360
9.
Colgate Toothpowder
11. Halo Shampoo 12.
13.
Palmolive Thermal Spa
15. Aroma Hand Wash 16.
17.
Colgate Dental Cream  2
Colgate Sensitive 4.
Colgate Cibaca  Colgate Plax Colgate Zig Zag Palmolive Naturals
Palmolive Aroma  Palmolive Shave Cream
Palmolive Charmis
SWOT Analysis
Strengths
1. It is one of the biggest brands in the personal care consumer products industry
2. It has over 38000 employees globally
3. One of the market leaders globally with excellent R&D
4. Colgate focuses on four core businesses: Oral Care, Personal Care, Home Care and Pet Nutrition
5. Colgate has excellent reach and distribution and its products are available in over 200 countries
6. Excellent advertising and brand visibility of products with a strong customer loyalty for brands
Weaknesses
1. Market share is limited due to presence of other strong FMCG brands
2. Fake brands are supplied under their brand names
3/5
Colgate-Palmolive
Opportunities
1. Tap rural markets and increase penetration in urban areas
2.Mergers and acquisitions to strengthen the brand
3.Increasing purchasing power of people thereby increasing demand
Threats
1. Intense and increasing competition amongst other FMCG companies
2.FDI in retail thereby allowing international brands
3. Competition from unbranded and local products
Competition
Competitors
1. Marico
2. L'Oréal
3. Nirma Ltd
4. HUL
4/5
Colgate-Palmolive
5. ITC
6. Procter and Gamble
7. Dabur
5/5