Certificate in International Business
Mandatory Module Descriptors
Dublin Business School Module Descriptor
Stage
Final
Module Title
Module Status
Business Accounting
Mandatory
Module Code
Pre-Requisite Module
Code(s)
Semester
1
Level
ECTS Credits
6
5
Year
Capstone
No
Total Effort
Co-Requisite Module Code(s)
EBSBC002
Date Approved
Date for Review
Contact Hours
Independent
Work
Placement
Assignment
Continuous Assessment
Seminar
Tutorial
12
Practical
Lecture
24
Non‐contact Hours
36
Allocation of Marks Within the Module
Project
Practical
28
100
Final Examination
Total
50%
100%
50%
School: School of Business
Author: Mr. Jim McDonnell
Description
Business Accounting will give a broad overview of the underlying components of financial accounting
that pertain to a modern business. It will focus on the accounting system and the preparation and
interpretation of financial accounting statements.
Aims
1. To enhance students' knowledge of financial accounting and analysis by introducing them to
another European system;
2. To expand the students' understanding in the areas of sourcing finance and international
finance.
3. To deepen students’ understanding of key elements of product costing and cost behaviour
Learning Outcomes
On successful completion of this module, students should be able to:
1. Outline the relevance of accounting within the business environment.
2. Describe the components of an accounting system and outline its role in developing
accounting statements.
3. Describe and apply the fundamental accounting concepts that underlie accounting practice
4. Compare and contrast the various legal forms of organisation open to a business describing
the advantages and disadvantages of each.
6. Prepare the final accounts of sole proprietors and limited companies.
7. Calculate and interpret key accounting / operating ratios.
Teaching and Learning Strategy
This module will be delivered through the medium of lectures, supporting tutorials, seminars and
workshops, as appropriate. Class sizes will be limited to a maximum of thirty-five students. Where
relevant, problems and case studies will be used by students, individually or in groups, to test,
support and apply existing knowledge.
Assessment Strategy
The continuous assessment involves learners working in groups as professional service teams.
Learners mimic the accounting and financial reporting processes found in the “real world” by
conducting analytical reviews, soliciting information from clients, preparing adjusting and correcting
entries, and drafting financial statements and notes for a fictitious client company.
Method of Assessment
Report
Examination
Percentage Weighting
50%
50%
Indicative Syllabus
Sources of Finance in Ireland
Short, medium and long-term sources of finance; private and public sources; advantages and
drawbacks, financing of working capital.
The Balance Sheet and Profit & Loss Account
Statement of principles; definitions of assets, liabilities, owners equity; information conveyed in the
balance sheet; definition of revenues and expenses; the accruals convention; stocks, works-inprogress; depreciation.
Interpretation of Accounts
Ratio analysis as a method for interpreting accounts; key ratios: liquidity, profitability, activity, gearing;
limitations of ratio analysis; analytical requirements of the various groups.
Cash Flow Statements
Statement of Principles
Preparation
Interpretation
Management Accounting – Product Costing
Full costing, product costing in different processes; income measurement and stock valuation.
Management Accounting – Cost Behaviour & Cost Volume Profit Analysis
Cost behaviour; marginal costing, breakeven analysis.
Indicative Bibliography
Title
Core Texts
Accounting for Non-Accounting
Author
Publisher
Published Edition
Dyson, J.R.
Prentice Hall
2001
Berry, A. & Jarvis, R.
Chapman and
Hall
Students
Recommended Reading
Accounting in a Business Context
This module is available in the following programmes:
Certificate in International Business
2001
5th
edition
3rd
edition
Dublin Business School Module Descriptor
Stage
Final
Module Title
Module Status
Multinational Business: Theory & Practice
Mandatory
Module Code
Pre-Requisite Module
Code(s)
Semester
1
Level
ECTS Credits
6
5
Year
Capstone
No
Total Effort
Co-Requisite Module Code(s)
EBS TBC
Date Approved
Date for Review
Contact Hours
Independent
Work
Placement
Assignment
Continuous Assessment
Seminar
Tutorial
12
Practical
Lecture
24
Non‐contact Hours
36
Allocation of Marks Within the Module
Project
Practical
28
100
Final Examination
Total
50%
100%
50%
School: School of Business
Author: Mr. Declan Scully
Description
This module provides an economic, political and legal underpinning to the study of International
Trade with a strong focus on the operations of multi-nationals. It will provide individuals with an
understanding of the organisations they may work for in administering international business across
legal and national boundaries.
Aims
1.
2.
3.
4.
To engender an understanding of the patterns of international business
To build student appreciation of the role of multinational businesses
To provide the economic scope for international business
To encourage a perception of the legal and governmental initiatives directly affecting and
contributing to the growth of International trade
Learning Outcomes:
On successful completion of this module, students should be able to:
1.
2.
3.
4.
5.
6.
Outline some of the key patterns and trends in international business activity
Examine the role and importance of the multinational enterprise in the global economy
Summarise the various methods available to firms seeking new markets
Review the barriers to international trade
Understand the arguments to support free trade and/or protectionism
Provide an explanation of the impact of government policies and the role of organisations such
as the World Trade Organisation, the World Bank, the EU and the International Monetary Fund
on international business practices.
Teaching and Learning Strategy
Learning takes place on a number of levels through lectures, class discussion including problem
review and analysis. Formal lectures provide a foundation of information on which the student
builds through directed learning and self managed learning outside of the class. The students are
actively encouraged to form study groups to discuss course material which fosters a greater learning
experience.
Assessment Strategy
Assessment of the course will be a combination of continuous assessment (50%) and final
examination (50%). The continuous assessment assignment will involve a case study of an
appropriate multi-national business.
Method of Assessment
Case Study Analysis
Examination
Percentage Weighting
50%
50%
Indicative Syllabus
The background and scope of International Business
Growth in World Trade and Investment
Mergers & Acquisitions
Regional Trade Arrangements
Sovereign Wealth Funds
Changes in Labour Costs
Socio-Economic, Technological and Demographic changes
Case Study: Ireland as a Multi-National Hub
The Importance of Multinationals
FDI
Types of Multi-Nationals
Advantages and disadvantages
Entering foreign markets
Licensing, Franchising, Joint Ventures, Acquisitions, Organic growth
International Trade Theory
Absolute and Comparative Advantage
Specialisation and trade
Trade and the World Economy
Intra-Regional Trade
Barriers to Trade
Protectionist Policies
Regional trade arrangements
Economic Systems
International Institutions
GATT
WTO
IMF
World Bank
Political & Legal Environment
Political risk
Legal Systems
National laws effects
Supranational laws and regulations
Settling international disputes
Intellectual property rights
Indicative Bibliography
Title
Author
Publisher
Published Edition
International Business
Wall, S, Minocha, S.,
Rees, B.,
Prentice Hall
2010
Cross-Cultural Management
French, R
CIPD
2007
Core Texts
3rd
Recommended Reading
International Business: The
Challenges of Globalization, Int. Ed
Wild, Wild, Han
International Marketing and Export
Management
Albaum G., Duerr E
This module is available in the following programmes:
Certificate in International Business
Pearson
FT Prentice
Hall
2010
5th
2008
6th
Dublin Business School Module Descriptor
Stage
Final
Module Title
Module Status
Marketing Communications
Mandatory
Module Code
Pre-Requisite Module
Code(s)
Semester
1
Level
ECTS Credits
6
5
Year
Capstone
No
Total Effort
Co-Requisite Module Code(s)
EBSMC001
Date Approved
Date for Review
Contact Hours
Independent
Work
Placement
Assignment
Continuous Assessment
Seminar
Tutorial
12
Practical
Lecture
24
Non‐contact Hours
36
Allocation of Marks Within the Module
Project
Practical
28
100
Final Examination
Total
50%
100%
50%
School: School of Business
Author: Ms. Linda Moran
Description
An intensive study and application of, integrated marketing communications strategy in the context
of the sales and sales management and the international business environment.
Aims
1.
2.
To familiarise students with contemporary issues in developing marketing communications
strategy.
To enable students to apply marketing communications theory to an actual industry example.
Learning Outcomes:
On successful completion of this module, students should be able to:
1. Demonstrate an understanding of the role, and theory, of marketing communications in overall
marketing strategy.
2. provide students with the necessary knowledge and skills to be able to manage the various
elements of the communications mix
3. provide students with a deeper understanding of the complexity of marketing communications
in a foreign environment
4. to enable students use their understanding of marketing principles in a practical and effective
manner
5. Present a detailed marketing communications plan for a Product or Service.
6.
7.
Be able to act effectively under guidance in a peer relationship with qualified practitioners
Exercise judgement in identifying the most appropriate combination of marketing
communication tools to address specific challenges in company contexts
Teaching and Learning Strategy
This module is delivered as a traditional lecture (2 hours) and interactive Seminar (1 Hour) involving
group and individual activities.
Assessment Strategy
The assessment set for the students takes the form of a group project, working to create a marketing
communications plan in a real-life context. Typically this will take the form of role-playing working
with a real organisation with a marketing communications challenge for students. This assessment will
facilitate the most up-to-date learning and also enable students to enhance their peer-learning and
leadership potential.
Method of Assessment
Essay
Examination
Indicative Syllabus
1. Introduction / Project
Ireland dynamics, Market etc.
Principals of marketing
Project teams and outline
Research teams
2.
Communications Planning
Communications planning process
Definition of each and why used
Promotions mix
Outline plan
3.
Advertising
Media
Message
Agencies and communication
4.
Packaging & Branding
Types of packaging, where and when
Brand strategy - name, message, source
5.
Sales Promotion
Percentage Weighting
50%
50%
Definitions - targeting, features, techniques
Case studies
Trade, consumer and Retail promotions
6.
PR / Publicity
Categories
Methods and techniques
7.
Internet / Online / Tech
Evolution
Uses and methods
Case study
8.
Sponsorship
Sponsorship and PR
Endorsement
Product placement
9.
Direct Marketing
Personal, targeted, scatter-gun
Integrated DM campaigns
10. International Marketing Communications
Localisation vs. Globalisation
Strategies
Cultural Factors
Case Study: The Ireland Inc Brand
Indicative Bibliography
Title
Author
Publisher
Published Edition
Marketing Communications in
Ireland, , Dublin
Meenaghan, T & Paul
O’Sullivan
Oak Tree Press
1999
Advertising, Promotion and
Supplemental Aspects of Integrated
Marketing Communications
Shimp, Terence A.
Dryden Press
1999
Core Texts
Recommended Reading
This module is available in the following programmes:
Certificate in Sales
Certificate in International Business
5th
Edition
Dublin Business School Module Descriptor
Stage
Final
Module Title
Module Status
Business English Communications Skills
Mandatory
Module Code
Pre-Requisite Module
Code(s)
Semester
1
Level
ECTS Credits
6
5
Year
Capstone
No
Total Effort
Co-Requisite Module Code(s)
EBSBC002
Date Approved
Date for Review
Contact Hours
Independent
Work
Placement
Assignment
Seminar
Tutorial
12
Practical
Lecture
24
Non‐contact Hours
36
Allocation of Marks Within the Module
Continuous Assessment
Project
Practical
28
100
Final Examination
Total
50%
100%
50%
School: School of Business
Author: Michael Kielty
Description
To prepare students to address business communication situations encountered in their careers
through the writing of memoranda, letters, reports, resumes, electronic messages; manuals with
terms, mechanisms and instructions; process analysis; proposals; web portfolios; delivering oral
presentations, in order and to foster critical thinking and problem-solving skills through the writing
of effective communication for assigned business scenarios / situations.
Aims
1. To develop interpersonal skills
2. To prepare students to address business communication situations encountered in their careers
through the writing of memoranda, letters, reports, resumes, electronic messages;
3. To foster critical thinking and problem-solving skills through the writing of effective
communication for assigned business scenarios / situations.
4. To build student confidence in effective use of the English Language in Business situations
5. To create awareness of the EUROPASS Language Passport through an ePortfolio
Learning Outcomes:
On successful completion of this module, students should be able to:
1. Demonstrate how business communication strategies and principles can be applied to prepare
effective communication for domestic and international business situations
2. Discuss the relative merits of and appropriate organisational formats and channels used in
developing and presenting business messages
3. Demonstrate understanding of the mechanics of oral and written communication including
presentations, memos, letters, and reports.
4. Demonstrate language skills competency in grammar, spelling, punctuation, capitalization,
number usage, and sentence structure by communicating in concise, clear, straightforward
language.
5. Explain relative merits and mechanisms for communicating via electronic mail, Internet, and
other electronic media.
6. To deliver an effective oral business presentation
7. To demonstrate problem-solving and critical-thinking skills by analysing business problems,
resulting in functional business documents, memoranda, letters, and/or reports.
Teaching and Learning Strategy
Learning takes place on a number of levels through lectures, class discussion including problem
review and analysis. Formal lectures provide a foundation of information on which the student
builds through directed learning and self managed learning outside of the class. The students are
actively encouraged to form study groups to discuss course material which fosters a deeper learning
experience.
Assessment Strategy
Assessment is a mix of a high-stakes Final Exam and a selection of written and oral assignments
focusing on productive skills.
Method of Assessment
5 X Assignments (Letter, Email, Agenda & Minutes, Academic Essay, Short
Report)
Oral Presentation
Examination
Percentage Weighting
25%
25%
50%
Indicative Syllabus
Correspondence & Reports:
Letters / Memoranda / Varieties of Report / Compiling a Report / Summary / Terms of Reference /
Procedure / Collection of Information / Questions to be Asked / Recording the Information / Analysis
of the Findings / Searching for Solutions / Conclusions & Recommendations / Illustrations /
Appendices / Writing the Report / Revision & Editing
Summarising:
Uses of Summarising Techniques / Note Taking / Brief Summaries / Longer Summaries
Advertising & Publicity:
Direct Advertising / Classified Advertisements / Display Classified Advertisements / Display
Advertisements / Content & Style of Advertisements / Direct Mail Advertisements / Radio &Television
/ Press Releases / Articles
Manuals, Instructions & Form Design:
Booklets & Handbooks / Procedure Manuals / Instructions for Equipment Use / Job lnstructors'
Manuals / Written lnstructions / Form Design
Meetings & Their Documentation:
Notice of Meeting / Agenda / Agenda Papers / Chairman's Agenda / Recording Meetings / Writing Up
Minutes / The Minute Book / Writing Meetings Reports / The Main Types of Meetings / Rules
Governing Meetings / What the Rules Cover / Procedures & Conventions / Chairmanship / The Role of
the Secretary / Committee Members / Presenting a Case / Speeches & Lectures / The Art of Acting /
Preparing the Speech / Visual Aids / Delivery / Stance / Answering Questions
Spoken Communication:
Telephone Techniques / Dictating / Interviews / Selection Interviews / Interview Techniques /
Assessment / Applying for Employment / Other Interviews / Appraisal / Reward Review / Counselling
/ Grievances / Reprimands / Dismissal / Termination / The Effectiveness of Interviews / Radio &
Television Interviews
The Role of Audio-Visual
Choosing Your Media / Basic Techniques / The Media Aids
Thinking & Planning:
The Thinking Process / Thinking Techniques / Developing Reasoning / Considering the Recipient /
Planning / Sample Plans
Language:
The Wrong Words / Emotive Language / Too Many Words / The Fog Index / The Right Words / Style &
Tone / Sentence Structure / Paragraph Structure / Reference Books / Listening / Reading
Non-Verbal Communication:
The Nature of Non-Verbal Communication / Behavioural Patterns / The Effect on Spoken
Communication
Charts & Graphs:
Tables / Line Graphs / Supply & Demand Curves / The ABC or Pareto Curve / Breakeven Charts / Z
Charts / Bar or Block Charts / Gantt Charts / Histograms / Frequency Polygons / Pie Charts /
Pictograms / Cartograms / Scatter Diagrams / Activity Charts & Flow Charts / Decision Tables &
Algorithms / Organisation Charts
Analysis & Interpretation:
Applications at Work / Effective Approaches / Examination Questions / The Nature of Comprehension
Questions / Method / General Advice / Types of Questions
External & Internal Communication:
Internal & External Communication / Contact With the Public
Management Communication:
The Need to Improve / Structure & Line Communication / The Place of Informal Communication / The
Choice of Media / The Effect of Communication on Human Interaction
Information Technology:
The Technological Developments Already in Use / Developments Foreseeable this Century / Effects on
the Process of Communication / Effects of Advanced Technology on Communication
Indicative Bibliography
Title
Author
Publisher
Published Edition
Case Studies in International
Business, London,
Grosse, E., Grosse, R.
Prentice-Hall
1988.
Test Your Business English
McKellan, J.
Penguin
1990.
Business Communication Essentials
Bovee, C & Thill, J
Pearson
2010
Core Texts
Dublin Business School Module Descriptor
Stage
Module Title
Module Status
Final
Multinational Business Research Project
Mandatory
Semester
1
Module Code
Pre-Requisite Module
Code(s)
Co-Requisite Module Code(s)
Level
ECTS Credits
Date Approved
Date for Review
6
Year
5
Capstone
Yes
Total Effort
EBS TBC
Contact Hours
36
Allocation of Marks Within the Module
Project
Practical
Independent
Work
Placement
Assignment
Continuous Assessment
Seminar
Tutorial
12
Practical
Lecture
24
Non‐contact Hours
28
100
Final Examination
Total
100%
100%
School: Business School
Author: Mr Declan Scully
Description:
Research projects in general are of an interdisciplinary nature and require co-operation between
people with various talents in the organisation. This module outlines the key aspects of the industry
research project covering time management, planning and organisational skills, leadership skills and
communications. This module introduces students to the knowledge and skills needed to research and
write a report based on valid and reliable information and to summarise current knowledge and
complex information from a variety of disciplines. Communication in a professional manner to
management in a workplace setting is a requirement.
Aims
The overall aim of the module is to consider the role of a research project in International Business or
related area of operation and to develop the managerial skills of project management. Develop the
students managing, planning, organising, leading, controlling, and communications skills as an
operative or administrator undertaking a research project.
Learning Outcomes
On successful completion of this module, students should be able to:
1. Examine the key concepts in the International Business Research Project.
2. Carry out research for a project of their choice.
3. Select valid and reliable information to support an argument/proposal.
4. Collect and summarise complex information.
5. Recognise the importance of planning and organising skills as part of project management.
6. Identify the different types of project.
7. Manage resources on a research project.
8. Examine the key stages of a research project.
9. Communicate the research in a written and oral format.
10. Work in a multi-cultural team.
Teaching and Learning Strategy
This module is student centred. It encourages interaction between participants. The teaching methods
include: Workshops and Tutorials, Group sessions and IT lab sessions and seminars. This is
complemented by co-curricular activities.
Assessment Strategy
Assessment is by way of a report and a supporting professional Business report and presentation. This
assessment will be set in the students’ discipline of study. This multi-national industry research project
will take the format of key workshops outlining the concept and then students will carry out research
on their chosen topic, (both primary and secondary). They will then implement the project based on a
real event or facility, organisation and product or service and report on the stages and outcomes. The
purpose of the industry research project is to consolidate the learning gained in the programme as a
whole.
Method of Assessment
Report
Examination
Percentage Weighting
50%
50%
Learning Outcomes Assessed
Indicative Syllabus
1. Introduction to Research
Methods of research
Primary and Secondary Research
Preparing your industry research project
2. Develop aims and SMART objectives for the research project
3. Scanning the external environment
4. Introduction to Project Management in an International Business Context
5. Types of Research Projects - examples Managing customer care, managing quality, measuring
performance, managing training, managing a team, developing a team, managing work life balance,
introducing IT Systems, managing change, managing a culturally diverse workforce, managing
product development, managing a spa, leisure centre, golf resort, activities, managing an extension,
managing new markets, managing a business plan
6. Your Industry – International Business: Multi-Nationals
7. The Research Proposal – Product or Service?
8. Project Stages
Project Planning, Project Management, Tools for Planning
Project Planning/Managing Resources
Time Management
Project Control and Monitoring
Risk Management
9. Professional Presentation of project reports, professional oral presentations as support for the
research project
Indicative Bibliography
Title
Author
Publisher
Published Edition
Research Methods for Business Students
Saunders, M., Lewis, P.,
and Thornhill, A
Financial Times,
Prentice Hall
2003
Qualitative Inquiry and Research Design
Creswell, J.W.,
Sage Publ.,
1998
Core Texts
Recommended Reading
This module is available in the following programmes:
Certificate in International Business
3rd
Edition
Certificate in Tourism & Event Operations
Elective Module Descriptors
Dublin Business School Module Descriptor
Stage
Final
Module Title
Module Status
Economic and Social Aspects of Irish Society
Elective
Module Code
Pre-Requisite Module
Code(s)
Semester
1
Level
ECTS Credits
6
5
Year
Capstone
No
Total Effort
Co-Requisite Module Code(s)
EBSSE001
Date Approved
Date for Review
Contact Hours
Independent
Work
Placement
Assignment
Continuous Assessment
Seminar
Tutorial
12
Practical
Lecture
24
Non‐contact Hours
36
Allocation of Marks Within the Module
Project
Practical
28
100
Final Examination
Total
50%
100%
50%
School: School of Business
Author: Mr. Seamus White
Description
Providing the context for study of business operations in Ireland, this interpretative module explores
key economic, social and political milestones in which an international student can assimilate
previous learning with new learning in their chosen discipline.
Aims
1. To provide the Irish economic context for the general business environment
2. To interpret the impact of political decisions on businesses in Ireland
3. To contextualise the legacy of economic growth and economic decline and its impacts on
society
4. To provide a system of analysis that can be used by business people in their future careers
Learning Outcomes:
On successful completion of this module, students should be able to:
1. Identify and discuss the reasons for Ireland’s economic boom – “The Celtic Tiger” – and the
two phases in its recent economic growth and subsequent decline..
2. Examine the serious economic challenges facing Ireland and future prospects for Irish
economy.
3. Explore the social impact of the Celtic Tiger and – has the rising economic tide lifted all boats?
4. Discuss the competing demands of economic growth versus environmental and cultural
heritage.
5. Explore how contemporary Irish cinema reflects recent economic and social changes.
Teaching and Learning Strategy
Classes will take place in traditional lecture format with built-in group and pair-work to aid
discussion and debate.
Assessment Strategy
Student learning will be assessed by way of Discursive Essay and Final examination.
Method of Assessment
Essay
Examination
Percentage Weighting
50%
50%
Indicative Syllabus
1. Introduction to the Irish Economy and Reasons for Previous Poor Economic Performance
A profile of the Irish economy will be presented – key current Irish economic indicators and
how they compare internationally.
Ireland’s historically poor economic performance will be discussed: Why did Ireland remain
so poor for so long?
The economic turning point in the late 1950s will be explored: Laying the early foundations
of the Celtic Tiger.
2. The Celtic Tiger: Explaining Ireland’s Economic Boom & Bust
Changes in key economic indicators over time will be presented.
The background to the transformation in Ireland’s economic fortunes will be reviewed,
including the important turning point in government macroeconomic policy in the late
1980s.
The main reasons for the emergence of the Celtic Tiger
The End of the Celtic Tiger
3. Challenges and Future Prospects for the Irish Economy
Key challenges facing the Irish economy today and into the future will be discussed in the
form of a SWOT analysis.
How can the government and the private sector respond to these challenges?
What are the forecasts for the Irish economy?
4. The Social Impact of the Celtic Tiger
The social impact and consequences of the Celtic Tiger will be discussed, including topics
such as
Quality of life: Economic growth leads to happiness?
Trends in income inequality and poverty during the boom
Quality of employment: opportunities for everyone?
Negotiating a work–life balance
Impact of the Celtic Tiger on health and education
Housing boom and suburbanisation: family-friendly communities?
Demographics: Changing family structure
Immigration: Opportunities and challenges
Crime and its consequences
5. Economic Progress versus Environmental Protection
A discussion of recent high-profile case studies — Shell To Sea and Save Tara — that
illustrate the potential negative trade-off between economic growth and environment and
heritage protection
Conclusion — Celtic Tiger: The best of times?
6. The Celtic Tiger Onscreen
How Ireland and the Irish have traditionally been portrayed in films directed by foreigners
The legacy of history in the themes of films made by Irish directors
Explore how contemporary Irish film directors are attempting to reflect recent economic
and social changes in Ireland
Indicative Bibliography
Title
Author
Publisher
Published
Core Texts
Best of Times? The Social Impact of
Fahey, T et al.,
IPA
2007
O’Hagan, J.W.
(editor)
Gill and
Macmillan
2005
Recommended Reading
After the Celtic Tiger
Clinch, P et al.
O’Brien Press
2002
The Making of the Celtic Tiger:
Mac Sharry, P
Mercier
2000
Allen, K
Manchester
University Press
2000
the Celtic Tiger
The Economy of Ireland
The Inside Story of Ireland’s Boom Economy
The Celtic Tiger – the Myth of Social
Partnership in Ireland
Edit
ion
Dublin Business School Module Descriptor
Stage
Final
Module Title
Module Status
Spanish
Elective
Module Code
Pre-Requisite Module
Code(s)
Semester
1
Level
ECTS Credits
6
5
Year
Capstone
No
Total Effort
Co-Requisite Module Code(s)
EBSSPA
Date Approved
Date for Review
Contact Hours
Independent
Work
Placement
Assignment
Continuous Assessment
Seminar
Tutorial
12
Practical
Lecture
24
Non‐contact Hours
36
Allocation of Marks Within the Module
Project
Practical
28
100
Final Examination
Total
50%
100%
50%
School: School of Business
Author: Ms. Carmen Sanjulian Garcia
Description
In this module, students are helped to evaluate, monitor and take charge of their individual progress
in acquiring and improving their Spanish language skills. A number of background topics (geography
and climate, education, culture and society) form the unifying themes which integrate the four
language skills of listening, speaking, reading and writing.
Aims
1.
To facilitate students' transition from 2nd level to 3rd level methodologies in foreign language
learning.
2.
To provide students with the lexico-grammatical basis for further studies of the Spanish
language
Learning Outcomes
On successful completion of this module, students should be able to:
1.
2.
3.
Evaluate their progress in Spanish from the beginning of the module.
Take responsibility for their own language learning - e.g., set their own language goals; selfevaluate in a realistic and critical manner.
Become aware of their potential as Spanish language communicators.
4.
Demonstrate initiative and autonomy in the use of a variety of language learning resources.
5.
Demonstrate some knowledge of the culture of the Spanish-speaking world.
6.
Demonstrate competency in basic grammatical structures.
7.
Consolidate and expand their abilities in the four language skills.
Teaching and Learning Strategy
This module will be delivered through the medium of lectures, supporting tutorials, seminars and
workshops, as appropriate. Where relevant, problems and case studies will be used by students,
individually, or in groups, to test, support and apply existing knowledge.
Assessment Strategy
Continuous Assessment will be of the four skills and a Final Examination
Method of Assessment
Assignment 1 (Reading & Writing)
Assignment 2
Examination
Percentage Weighting
25%
25%
50%
Indicative Syllabus
Unidad 1: La empresa. Empresas españolas.
Contenido Gramatical: Revisión de verbos irregulares en Presente de indicativo
Revisión de verbos en pasado.
Contraste entre Pretérito perfecto, indefinido y perfecto.
Tarea: Presentación de una empresa española.
Unidad 2: Desarrollo sostenible
Contenido gramatical: Futuro y condicional.
Usos de ser y estar
Visionado de la película: La vida de nadie
Tarea: ¿Cómo será el futuro dentro de 50 años?
Unidad 3: Marketing y publicidad
Contenido gramatical: Imperativo positivo y negativo
Usos de Por y para
Tarea: Crear la campaña publicitaria para un producto.
Unidad 4: El mundo del trabajo
Contenido Gramatical: Presente de subjuntivo
Adjetivos indefinidos
Visionado de la película: El Metódo
Tarea: escribir un CV y una carta de presentación.
Seleccionar un candidato para el Consejo de administración.
Unidad 5 . Negociar en el exterior
Contenido gramatical: Pretérito imperfecto de subjuntivo
Pronombres indefinidos.
Tarea: Describir un proyecto sobre banca ética.
Unidad 6: ¿Cómo ser un buen líder?
Contenido gramatical: Futuro perfecto
Verbos de cambio.
Tarea: Crear las reglas de comportamiento de una empresa.
Indicative Bibliography
Title
Author
Publisher
Publi
shed
Core Texts
Al Día, curso intermedio
de español para los
negocios. B1, B2
Giséle Prost y Alfredo
Noriega Fernández
Segel
2009
Olga Juan, Marisa de Prada
y Ana Zaragoza
Olga Juan, Ana Zaragoza,
Cecilia Ainciburo y Beatriz
Munos
Giséle Prost y Alfredo
Noriega Fernández
Edinumern
2005
Edinumen
2007
Segel
2003
En Equipo.es 2 B1
En equipo.es 3 B2
Al día, curso superior de
español para los negocios
C1.
This module is available in the following programmes:
Certificate in Tourism & Event Operations
Certificate in Sales
Certificate in International Business
Edition
Dublin Business School Module Descriptor
Stage
Final
Module Title
Module Status
Introduction to Chinese Language & Culture
Elective
Module Code
Pre-Requisite Module
Code(s)
Semester
1
Level
ECTS Credits
6
5
Year
Capstone
No
Total Effort
Co-Requisite Module Code(s)
EBSCH001
Date Approved
Date for Review
Contact Hours
Independent
Work
Placement
Assignment
Continuous Assessment
Seminar
Tutorial
12
Practical
Lecture
24
Non‐contact Hours
36
Allocation of Marks Within the Module
Project
Practical
28
100
Final Examination
Total
50%
100%
50%
School: School of Business
Author: Ms Hong Liu
Description
This module is designed for beginners in Chinese language, starting with pronunciation and guiding
students in grasping essential Chinese vocabulary and the skills of simple conversations. The
cultural context in which the language is used is also included.
Aims
1.
To provide students with a basic introduction to the Chinese language and culture in such a
way as to facilitate intercultural communication in the future when they have contact with
Chinese people.
2.
Introduce students to the fundamental philosophies of Confucius and Chinese folk
customs/traditions and help them learn the basics of the Chinese language.
3.
To introduce the Chinese Romanization phonetic system - Pinyin
4.
Acquisition of basic survival skills in Chinese
5.
To introduce the basics of grammatical structures, tones and pronunciation
6.
The Chinese Radical (bushou) Components
7.
To develop personal language learning strategies
Learning Outcomes:
On successful completion of this module, students should be able to:
1. Use reading and writing skills using basic Chinese, 100 basic Chinese characters
2. Gain a good understanding of Chinese values and thinking/traditional customs
3. Grasp the concepts of cross-cultural communication with Chinese people.
4. Understand the history of the People's Republic of China
5. Students will know the basic vocabulary for daily communication in Chinese
6. To introduce the important aspects of Chinese and socio-linguistics
7. Ability to carry out very basic social interactions in Chinese, understand and respond to basic
questions.
8. Ability to elicit and give simple information.
9. Ability to read simple texts.
10. Acquisition of Tones, Basic Units of Word Structure, Morpheme, Word, Compounds,
reduplication and knowledge of 200 Chinese written characters.
11. Understanding of simple written texts in Chinese.
12. Ability to understand and be able to compose simple descriptions and dialogues
13. Production of simple texts in Chinese.
Teaching and Learning Strategy
This module is learner centred with a maximum group size of 15 using the communicative approach
in Interactive classroom sessions. Students will learn through guided lectures and pair/group work
and will use audio-visual equipment in/ out of classroom.
Assessment Strategy
Assessment is a mix of in-class testes (CA) and Final Examination
Method of Assessment
Reading & Writing
Speaking & Listening
Final Examination
Percentage Weighting
25%
25%
50%
Indicative Syllabus
Introduction to the Confucian value system - Comparison with Western values.
Exploration of the influence and expression of Confucian values in Chinese society
(historically and currently).
Implications of above for intercultural communication between China and other countries.
Chinese customs and folk legends.
Introduction to the Chinese language, both spoken and written Memorisation techniques
for characters, such as group classification.
Correct tones and structure and stroke order for Chinese characters.
Basic writing skills - diary, report, etc
Memorisation of various readings for each of the 100 new characters.
Basic communicative situations related to everyday interaction.
Introduction to basic Chinese language structures.
Aural Comprehension:
Language learning strategies, i.e. setting learning goals, planning language activities,
Self-evaluation, memorisation techniques.
Learning via internet materials (Learning Chinese online)
Indicative Bibliography
Title
Core Texts
Author
Publisher
Published
Edition
Third Dept. for Foreign Students
Beijing University
Beijing Language
and Culture
University
Press/Sinolingua.
2001
2nd
Speaking Chinese 200 Situational
Dialogues
Recommended Reading
T. Liu and Y. Yang
New WorldPress.
1998
Practical Cultural Communication 400
M.L. Ni (ed.)
Sinolingua
1994
of Beijing Language and Culture
University, Beginner's Course: 1-2
This module is available in the following programmes:
Certificate in Tourism & Event Operations
Certificate in Sales
Certificate in International Business