MARCH 2014
INTERNATIONAL BUSINESS COMMUNICATIONS
Instructions to candidates:
a)
Time allowed: Three hours (plus an extra ten minutes’ reading time at the start – do not write anything during this time)
b)
Answer any FIVE questions
c)
All questions carry equal marks. Marks for each question are shown in [ ]
1.
a)
b)
2.
Effective speakers are said to possess both good ‘personal qualities’ and good ‘vocal qualities’. Discuss this
statement, using examples of EACH.
[20]
Your friend has been offered an interview for a job. Give her some advice about how she should prepare for the
interview.
[20]
Discuss the main factors that determine the effectiveness of groups in terms of communication and decision
making in the workplace.
[20]
5.
a)
b)
[10]
[10]
6.
You have been asked to give a talk to your colleagues at work. State and explain the stages you would go through
in planning the talk.
[20]
7.
a)
b)
3.
4.
8.
a)
b)
State and briefly explain the FOUR main objectives of communication.
Outline with examples FOUR main barriers to communication.
Discuss the role and responsibilities of the chairperson of a meeting.
In what ways does the secretary help the chairperson to conduct a meeting?
A business letter usually consists of eight parts. State and explain EACH part.
Using the fully blocked style write a letter of complaint to a business organisation about a faulty product
you have purchased.
Briefly discuss why we might use visual communication such as a graph to present business data.
Outline, using examples, the use of EACH of the following forms of visual business communication:
i
A pie chart
ii
A bar chart
iii
A pictorial chart
© INSTITUTE OF COMMERCIAL MANAGEMENT
[8]
[12]
[10]
[10]
[8]
[4]
[4]
[4]