bp_kotler_mm_11|Adapting Marketing to the New Economy|Multiple Choice
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Adapting Marketing to the New Economy
Multiple Choice
1.
Connections between people within a company to one another and to
the company mainframe is called: [Hint]
Internet
Intranet
Extranet
Outernet
2.
The combination of operational customization and marketing
customization is called what? [Hint]
Customerization
Developing Customs
Customorphing
Customermorphing
3.
_______ describes the use of electronics means and platforms to
conduct a company's business [Hint]
E-Commerce
E-Purchasing
E-Marketing
E-Business
4.
The most common or frequent product/service that is purchased by
consumers online is _____________. [Hint]
Music
Flowers
Books
Software
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bp_kotler_mm_11|Adapting Marketing to the New Economy|Multiple Choice
5.
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Numerous studies have been conducted to determine online
consumers. These studies have determined that online consumers
tend to be: [Hint]
young, affluent, less educated than the general population.
young, affluent, better educated than the general population.
young, poor, better educated than the general population.
old, affluent, better educated than the general population.
6.
When a group of companies get together to combine their purchases
to create better purchasing power and receive discounts from
suppliers they are called a what? [Hint]
buying alliance
buying group
purchasing alliance
purchasing group
7.
One type of information that buyers have access to on the World Wide
Web are third parties that add value by aggregating information about
alternatives. They are called what? [Hint]
Market Makers
Customer Communities
Market Communities
Infomediaries
8.
Which of the following is not an example of a way in which a consumer
can communicate to businesses on the Internet? [Hint]
Call-me button
Complaints via e-mail
Toll-free telephone
Customer Rep e-mails
9.
Which one of the following is an example of a brick-and-click
company? [Hint]
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Yahoo Search Engine
Blockbuster Video Store
Clemson's Search Engine
Blockbuster Video's Homepage
10 .
Dotcom companies have failed for a number of reasons. Which of the
following is not a reason Dotcom companies have failed? [Hint]
Accurately designed Web sites
Poor navigation
Downtime
Complexity
11 .
Brick-and-Click companies will have more online success than their
pure-click companies for every reason below, except: [Hint]
Better known brand names
Greater financial resources
Larger customer base
Limited knowledge of customer changes
12 .
When developing or designing a Web site there are seven design
elements that need to be considered. They are context, content,
customization, communication, connection, commerce, and: [Hint]
Cohesiveness
Coercion
Community
Concern
13 .
Several elements make up the content factors of a Web site. Which
one of the following is not one of the factors? [Hint]
Interesting and useful information
Good typefaces and font sizes
Links with related Web sites
Changing news of interest
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bp_kotler_mm_11|Adapting Marketing to the New Economy|Multiple Choice
14 .
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Small boxes that contain text and perhaps a picture are the most
extensively used Internet advertising tools. They are called what?
[Hint]
Banner ads
Microsites
Sponsorship ads
Browser ads
15 .
A Dotcom company receives its revenue from a number of sources.
Which one of the following is not one of the sources? [Hint]
Advertising income
Alliance income
Transaction commission and fees
State tax support
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