Baskin-Robbins 31 Cent Scoop Night in Honor of NFFF
Baskin-Robbins is kicking off the summer season early with a special
31-Cent Scoop Night celebration on May 2, 2007. Ice cream lovers
have the opportunity to enjoy their favorite Baskin-Robbins flavor for
only 31 cents while paying tribute to local heroes. On May 2,
America’s favorite ice cream store is partnering with the National
Fallen Firefighters Foundation. As part of the event, BaskinRobbins will support these local firefighting heroes by making a
donation of $100,000 to the worthy organization.
In addition to 31-Cent Scoop Night, NFFF is a recipient of a $250,000
grant given by the Dunkin’ Brands Community Foundation. Dunkin’
Brands Community Foundation’s mission is to serve those who serve
others, especially in times of crisis. Dunkin’ Brands is the parent
company of Baskin-Robbins and Dunkin’ Donuts.
Participating Baskin-Robbins stores will also help
raise additional funds for local firehouses by inviting
fire departments to the event to collect donations.
To partner with a local Baskin-Robbins for the event,
contact baskinrobbins@schneiderpr.com
For more than 60 years, Baskin-Robbins has captured taste buds
worldwide with unique, fun, and delicious ice cream flavors. With more
than 1,000 ice cream flavors in the Baskin-Robbins flavor library, the
31-Cent scoop possibilities are endless!
To learn more visit:
http://www.baskinrobbins.com/Promotion/31cent.aspx