Title:
Code:
ECTS credits:
Lecture hours:
Study period:
Level:
Location:
MARKETPLACE - BUSINESS SIMULATION GAME
MBSG 08/09
4
24 hrs of computer laboratories
Spring
Basic
Wroclaw
Examination:
Language:
Prerequisites:
Final result in the simulation game and day-to-day involvement
English
Recommended courses in: Strategic Management, Marketing and
Business Finance. Good English skills and ability to teamwork required
Marketplace game began more than 15 years ago as experiential learning
exercise. Today, fully web-based Marketplace simulations are used by
thousands of students and managers all around the world. Marketplace
can be viewed as a Business flight Simulator. It is a sophisticated
computer program that mimics the competitive, ever changing
marketplace. The consequences of the students' decisions are quickly
reflected in the simulated marketplace. Students learn to adjust their
strategy to become stronger competitors.
Course content:
“Business Management” version of Marketplace Simulation integrates
all functional areas of business and enables students to understand how
the pieces fit together as a coherent whole. In eight decision rounds teams
choose a business strategy, evaluate tactical options, and make a series of
decisions regarding marketing, sales, production, human resources
management, R&D, and business finance. After each round the students
will see how their decisions affect the performance of others and the
entire organization.
More information can be found at http://www.marketplace-simulation.com
dr Anna Witek-Crabb; email: Anna.Witek@ae.wroc.pl
dr inŜ. Letycja Soloducho-Pelc; email: letycja.soloducho@gmail.com
dr Jarosław Ignacy; email: Jaroslaw.Ignacy@ae.wroc.pl
dr Przemyslaw Wolczek; email: Przemyslaw.Wolczek@ae.wroc.pl
Department of Strategic Management
Marketplace Students’ Manual
Literature:
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