ARTD 212 TYPE & IMAGE
Spring 2015 Johnathon Strube, Instructor jstrube1@niu.edu
Jack Arends Hall, 314K
NIU School of Art
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COURSE DESCRIPTION
Study of the visual interrelationship of type and image, color theory, systems of
organization in graphic design, and the conceptual aspects of communication.
This class will focus on type and image relationships with an emphasis on messages
achieved through structure in design. Assignments will be given that will provide
experience in applying type and image to gain thoughtful insight into the use of
composition and visual communication.
REQUIRED TEXTS
Image
Ambrose / Harris ISBN: 2- 94037-330 -2
Type, Image, Message: A Graphic Design Layout Workshop
Skolos / Wedell ISBN: 1- 59253 -189 -X
Graphic Design the New Basics
Tu–Th 2:00 a.m.–4:45 p.m.
Contact / Six (6) Hours
Out-of-Class / Six (6) Hours
Ellen Lupton / Jennifer Cole Phillips ISBN: 9781568987026
SUGGESTED TEXTS
Thinking with Type
Ellen Lupton ISBN -13: 978 -1568989693
How to Use Images
Lindsey Marshall / Lester Meachem ISBN -10: 1568989695
ISBN: 978 -1- 85669 - 658 - 6
MATERIALS
All class materials will be housed on Blackboard. (webcourses.niu.edu)
PRINTING
Printing costs greater than or equal to $100.00.
COURSE LEARNING OBJECTIVES
Typographic Skills. Students will design simple publications; use grids,
apply typographic hierarchies; and combine text with image in a variety of ways.
Type and Legibility. Students will set legible body copy, applying: font, leading,
column width and indent. Students will identify poorly set type, by spotting widows,
orphans, rivers and poor character spacing.
Image. Students will identify and implement effective imagery to create impact
and communication; define meaning through informative or conceptual context
when combined with text to reinforce the written message.
Formal and Expressive Typography. Students will discuss typographic design
by identifying formal and expressive elements; correlate formal elements with the
structure of text and expressive elements with the meaning of the text.
Technical Expertise. Students will use Adobe InDesign to set type and produce simple
typographic layouts. Students will use Adobe Photoshop to process scanned, captured and
produced photographs or images. Students will learn best practices and processes in preparing
finished layouts for pre-press and professional execution.
ARTD 212 Spring 2015 2.
POLICIES
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TYPE & IMAGE
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Tu–Th 2:00 a.m.–4:45 p.m.
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Don’t be on time—be early. Don’t leave early.
Announcements are made at beginning of class­.
Absence is excused only if the student presents a doctor’s written excuse.
Any work missed during the excused absence must be made up by a date
agreed upon by both student and professor in writing.
Three absences are permitted. Please do your best to notify your instructor ahead
of time, as you would in any professional setting. Do not attend class if you are sick.
No cell phones, texting, instant messaging or other non-class related activity during
class time. Wasting the instructor’s or your classmates’ time is disrespectful.
Internet usage during class is restricted to only that related to projects.
Class participation means being a good listener, taking notes, responding
when needed, doing what needs to be done, and understanding what you
need to be doing to keep things under control and moving forward.
No late work accepted. No reworking of assignments to achieve higher grades.
An F is given if you miss deadlines, presentations or test dates. All final work
is due at the beginning of class.
Your email address is requested in order to provide you with updated class
information or notices of class cancellations. Please check your email daily,
at minimum. You are responsible to check your email and if you don’t, no
allowances will be made.
Grades for projects in this class will be provided by email.
You may contact me during non-class time via email. Students will not have
their work reviewed via email as this should happen during studio time.
A private conversation, if desired, may be requested during class time.
Back-up files. Lost or corrupt files is not an excuse.
All presentations must be made up to professional standards.
This syllabus is a both a guide and a legal contract. Changes to the syllabus
will be made with advance notice so as not to disadvantage students. Should
the indicated change present any unanticipated difficulties, please contact the
instructor immediately.
Spring 2015 ARTD 212 Johnathon Strube, Instructor TYPE & IMAGE
3.
GRADING & ASSESSMENT
Assignment 1 25% 05
Assignment 2 25% 05
Assignment 3 25% 05
Spontaneous project 15% 03
Quiz 05% 01
Class presentation 05% 01
Total points possible 100% A / 90–100% Exceptionally Fine Work
Outstanding achievement against all course learning objectives.
B / 80–89% Above average work
Superior achievement against most course learning objectives.
Tu–Th 2:00 a.m.–4:45 p.m.
C / 70–79% Average Work
Good, meets most course learning objectives at a basic level.
D / 60–69% Below Average Work
Noticeably weak, fails to meet most course learning objectives.
F / <60%
Clearly deficient against all course learning objectives.
University grading policy: The grade of “I” (Incomplete) is conditional. (According to the 2012-13 UG Catalog:
“must be cleared no later than 200 calendar days from the end of the term in which the student received the grade…”
According to the 2012-13 GRAD Catalog: “In no case may the deadline be later than 120 days after the last day of final
examinations during the term for which the incomplete is assigned. The incomplete must be removed within 120 days.”).
After the deadline, the “I” becomes an “F.” The grade of “W” (Withdrawal) appears on grade reports when students
withdraw from a class by the withdrawal deadline.
DISABILITY STATEMENT
NIU abides by Section 504 of the Rehabilitation Act of 1973, which mandates reasonable accommodations be
provided for qualified students with disabilities. Students with a documented disability on file with the University
need to meet individually with the instructor during the first week of classes to discuss special needs to attain
appropriate accommodations for optimum achievement and success in this course.
Students with disabilities need to register with the N.I.U. Center for Access-Ability Resources [CAAR], located
on the fourth floor of the University Health Services [815-753-1303], the designated office on campus to provide
services and accommodations to students with diagnosed disabilities.
Your success as a student is of utmost importance to me. If you have a disability or any other special circumstance
that may have some impact on your work in this class, and for which you may require special accommodations,
please contact me early in the semester so that accommodations can be made in a timely manner. You should note,
however that accommodations may not be made if you have not registered with CAAR.
PLAGIARISM POLICY
Plagiarism is a type of cheating that involves the use of another person’s ideas, words, design, art, music, etc.,
as one’s own in whole or in part without acknowledging the author or obtaining his or her permission. Plagiarism
is not just restricted to written text, but is applicable to other works such as ideas, design, art, and music.
Plagiarism can occur in many ways: Direct plagiarism, Direct “patchwork” plagiarism, Insufficient citation of partial
quotations, Paraphrasing (or summarizing) without citing sources, Insufficient citation of paraphrase (or summary),
Plagiarism of graphs, charts, figures, or images, Misinterpretation of material as “common knowledge”
Copyright, 2005 Faculty Development and Instructional Design Center, Northern Illinois University. All Rights Reserved.
Students guilty of plagiarism may suffer a grade penalty or in extreme cases be reported for academic misconduct to the
Office of Community Standards & Student Conduct. Academic Misconduct can result in dismissal from the university.
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