Focus Groups for University Website-­‐-­‐Students Questions Asked: 1. How often do you visit utep.edu? 2. How do you typically access the UTEP website? (internet browser, mobile device/type, search engine, referral link) 3. From where do you access it? (home, work, mobile device, campus, social media outlets, other). 4. When accessing the UTEP website, what is your primary purpose? 5. How would you currently describe the UTEP website? 6. What information would you like to see on the UTEP homepage? 7. What to you like about the site? Dislike? 8. What pages are currently most important for you to access? 9. What do you think is the most important thing for the UTEP site to do? 10. What functionality would you like to see on the homepage? 11. What are some websites that you visit on a regular basis? Why? Student Focus Group April 14th; 12:00-­‐1:20; in Quinn Hall 202; Juniors and Seniors in Communications Class 1. How often do you visit utep.edu? -­‐ Only access utep.edu to link to my.utep.edu -­‐ Not reading the articles because nothing grabs attention or they receive them through campus email 2. How do you typically access it? (Internet browser, work, mobile device/type, search engine, referral link) -­‐ Mobile device (only to access to My.utep.edu) -­‐ Current UTEP web page is not mobile responsive 3. From where do you access it? (Home, work, mobile device, campus, social media outlets, other) -­‐ School -­‐ Home -­‐ Work (sometimes) -­‐ Social Media (Some FB) usually for Athletics 4. When accessing the UTEP website, what is your primary purpose? -­‐ My.Utep (Bypass main UTEP page; search for colleges and departments directly through Google) -­‐ Email -­‐ Goldmine 5. How would you currently describe the UTEP website? -­‐ Boring – not engaging -­‐ Busy -­‐ Cluttered -­‐ Needs Salvation -­‐
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Not Modern Not Dynamic Space is not being used efficiently Web is currently designed for investors and alumni Current web design gives a commuter school feel and not a university. 6. What information would you like to see on the UTEP homepage? -­‐ Success stories (Alumni) -­‐ Calendar of Events -­‐ Events Information Categorized (Campus, Colleges, and Departments) -­‐ Campus Life/Student Life-­‐Promote school spirit -­‐ Use current students in pictures -­‐ Videos related with articles -­‐ Dynamic Pictures -­‐ Graduation Information -­‐ Graduate School -­‐ Equitable distribution of information/news from the Colleges/Departments -­‐ Direct information about the Colleges -­‐ Different Organizations (Fraternities, Athletics, etc.) -­‐ Where the money coming into UTEP is being distributed for students/benefits -­‐ Parking and Transportation Information -­‐ Trending stories -­‐ Social Media Feed (Twitter, FB, etc.) 7. What do you like about the site? Dislike? -­‐ Information Overload -­‐ Pictures are not associated with the articles -­‐ Current web page does not show appropriately on big screens/Space is not being used efficiently -­‐ Current web page does not welcome. Entice to attend UTEP -­‐ Too much orange/blue (See more subtle shades of orange/blue/gray) -­‐ Everything is OCD (In blocks or box feeling) 8. What pages are currently most important for you to access? -­‐ My.utep.edu -­‐ Library Hours -­‐ Bookstore -­‐ Research Labs -­‐ Computer Labs 9. What do you think is the most important thing for the UTEP website to do? -­‐ Inform Perspective students and why they should come to UTEP -­‐ Inform about UTEP 10. What functionality would you like to see on the UTEP home page? -­‐ Easier single sign-­‐on -­‐ Updated directory -­‐ Academic Calendar -­‐
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Wider design Alerts on homepage Key terms for finding information or events Capability to sync events to a calendar Hover capability instead of having to click on multiple things 11. What are some websites that you visit on a regular basis? Why? -­‐ Museum websites-­‐ MoMa (Museum of Modern Art) -­‐ UT Austin-­‐Department of Communication (Organized) -­‐ J.Crew-­‐ Streamlined -­‐ Music-­‐ Datpiff.com-­‐design and color scheme -­‐ News web pages -­‐ Facebook – to see trending topics